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All Journal e-Jurnal Apresiasi Ekonomi Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept)
Kiki Nadila
Universitas Internasional Batam
Aerospace Engineering Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH LOYALITAS PELANGGAN TERHADAP RESTORAN FAST FOOD DI BATAM Kiki Nadila; Golan Hasan
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.681 KB) | DOI: 10.31846/jae.v10i2.461

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Servicec, Price, Quality dan Brand Image dengan memediasi Trust terhadap Customer Loyalty. Sesuai dengan kebutuhan diketahui populasi yang berkunjung adalah 1,1 juta orang, maka berdasarkan tabel Krejcie dan Morgan maka jumlah sampel yang harus dibutuhkan adalah 384 responden. Data yang digunakan dalam penelitian ini sebanyak 384 responden. Hasil yang diperoleh dari pendekatan Partial Least Square (PLS) untuk analisis data menyatakan bahwa variabel Service berpengaruh signifikan terhadap Trust, begitu juga dengan variabel Price, Quality, dan Brand Image yang juga berpengaruh signifikan terhadap Trust. kemudian juga berpengaruh signifikan terhadap variabel nilai yang dirasakan terhadap Loyalitas Pelanggan, serta variabel Kualitas dengan Citra Merek yang juga berpengaruh signifikan terhadap Loyalitas Pelanggan.
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS SALON JAVE HAIRDRESSING Kiki Nadila; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The author does practical work on the Salon Jave Hairdressing SMME business starting on September 19 2021 until November 30 2021. The location of the Salon Jave Hairdressing SMME is located in Windsor. Mr. Hartono's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of Salon Jave Hairdressing SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr.Hartono's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan.Salon Jave Hairdressing's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has made advertisements posted on social media and also we had registed SMME Salon JaveHairdressing to Google Business Account so that many consumers know what promotions are currently in effect on SMME Salon Jave Hairdressing.
INFLUENCE OF COSTUMER LOYALTY ON FAST FOOD RESTAURANTS IN BATAM Kiki Nadila; Golan Hasan
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

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Abstract

This day and age, there are many people who spend more. A lot of money for fast food compared to buying a vehicle, Books, laptops, clothes and more. There are a lot of fast food restaurants. Popping up everywhere and the more the times are growing in support it with fast food restaurant facilities that are very helpful and facilitate bookings such as for example people can do booking via mobile phone there can be a direct phone to order or You can also go through applications such as gofood, grabfood and others. As you can see, especially in Batam, Indonesia. There's been a lot once a fast food restaurant that enters Batam that is no stranger to the people in Batam. Like, KFC (Kentucy Fried Chicken), McDonald's, A&W, Rechesse and Burger King. With so many fast food restaurants. in this batam city, so there are also various types of services that can be given to his customers. This study was conducted to analyze the factors that affect Costumer Loyalty to Fast Food Restaurants in Batam City. The dependent variable is Costumer Loyalty while independent variables consist of, Service, Qualtiy, Brand Image and Price that affect the intervening variable is trust.
Co-Authors Golan Hasan