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Richart Richart
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS PENGARUH NIAT BELI PELANGGAN TERHADAP PEMILIHAN NEW NORMAL KIT DI MASA PANDEMI COVID-19 Richart Richart; Golan Hasan
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.353 KB) | DOI: 10.31846/jae.v10i2.459

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Health benefit, Brand Quality, Brand Trust, dan Price dengan memediasi Perceived Value terhadap Buying Intention. sesuai dengan persyaratan diketahui populasi yang berkunjung sebanyak 1,1 juta orang, maka berdasarkan tabel Krejcie dan Morgan, jumlah sampel yang harus dibutuhkan adalah 384 responden. Data yang digunakan dalam penelitian ini sebanyak 384 responden. Hasil yang diperoleh dari pendekatan Partial Least Square (PLS) untuk analisis data dikatakan bahwa variabel Health Benefit berpengaruh signifikan terhadap Perceived value, begitu juga dengan variabel Brand Quality, Brand Trust, Price yang juga berpengaruh signifikan terhadap Perceived value . dan selanjutnya juga berpengaruh signifikan pada variabel nilai persepsi terhadap niat beli, serta variabel manfaat kesehatan dengan harga yang juga berpengaruh signifikan terhadap niat beli.
IMPLEMENTATION OF DIGITAL MARKETING PLAN TO INCREASE BRAND AWARENESS AND LLOILO TEA TURNOVER Richart Richart; Golan Hasan
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The author does practical work on the LloiLo Tea SMME business starting on September 19 2021 until November 30 2021. The location of the LloiLo Tea SMME is located in Batu Aji. Mr. Sion Sihotang's micro, small and medium enterprises need a digital marketing plan to improve and face competition with other competitors. The author helps SMME owners to find obstacles and create strategies for businesses to be able to face other fierce competition.The process carried out during this practical work, the author conducted a survey and collected data for analysis in the form of the background of LloiLo Tea SMME. After doing the analysis, the author found several obstacles faced then the author implemented a strategy so that Mr. Sion Sihotang's business could compete with the current market. The obstacle found is the lack of a sales system so that it takes time to improve and develop a sales system. The system is a Digital marketing plan. Loilo Tea's micro, small and medium enterprises have implemented the results of the Digital Marketing Plan which was designed and developed by the author. The author has registered SMME with Go-Food partners, made advertisements posted on social media, namely Instagram, so that many consumers know what promotions are currently in effect on SMME LloiLo Tea.
Co-Authors Golan Hasan Golan Hasan