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All Journal Jurnal Ilmiah Manajemen "E M O R" BJRA (Bongaya Journal of Research in Accounting) YUME : Journal of Management JURNAL MANAJEMEN BISNIS PAY Jurnal Keuangan dan Perbankan Advances in Business & Industrial Marketing Research
Adnan Hasan
Institut Agama Islam Negeri Parepare, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions Ahmad Yusdarwin Waworuntu; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

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Abstract

The study was conducted to determine the impact of brand image, price, and promotion on product purchasing decisions in the Pangkajene, Indonesia. Using primary data from a survey of all consumers conducted during the January to November 2020 sales period. The data were analyzed using the Statistical Product and Service Solutions program; the results indicated that brand image, price perception, and promotion all had a positive and significant effect on product purchasing decisions. Additionally, it was discovered that promotion has a significant impact on purchasing decisions for brand products in Pangkajene, Indonesia.
Consumer Satisfaction and Online Purchase Decisions: Examining The Price and Product Analysis Rezki Fani; Sri Wahyuni Nur; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.298

Abstract

This research is a quantitative descriptive study with a path analysis method that aims to determine the influence of price and product assessments on online purchasing decisions and their impact on consumer satisfaction. The population in the study were college students living in Maros County and were consumers of online shopping platforms. The total sample of 98 people was obtained by sampling method using purposive sampling technique. Based on the results of hypothesis testing using the smartPLS application version 3.0, it shows that of the seven hypotheses proposed, only the price variable has no direct effect on consumer satisfaction. While other hypotheses have a positive and significant influence both directly and through intervention variables
Co-Authors Ahmad Yusdarwin Waworuntu Hamid, Nur Asia Muhammad Ishak Rezki Fani Sri Wahyuni Nur