<![CDATA[ABSTRAKMinimnya informasi layanan Provider Initiated Testing and Counseling (PITC) bagi ibu hamil, menyebabkan kasus HIV/AIDS cenderung meningkat setiap tahun. Media promosi kesehatan layanan PITC bagi ibu hamil diperlukan dengan tujuan untuk mempermudah penyampaian informasi dan pemahaman ibu hamil. Janis media yang lebih mudah dipahami berbentuk audiovisual yaitu animasi. Media animasi 2 dimensi perlu dirancang sebagai media promosi kesehatan yang dapat meningkatkan pengetahuan ibu hamil tentang layanan PITC. Merancang media animasi 2 dimensi untuk promosi kesehatan layanan PITC. Pendekatan dalam penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif. Metode pengembangan multimedia terdiri dari tahap pra produksi, produksi dan pasca produksi. Tahap pra produksi meliputi pembuatan ide, naskah, storyboard, dan disain karakter. Tahap produksi meliputi pembuatan Key Animasi, In Between, Background, Dubbing, dan Music. Tahap pasca produksi meliputi kegiatan compositing, editing, dan rendering. Hasil penelitian didapatkan fakta bahwa kelayakan media berdasarkan penilaian dari ahli materi dengan persentase yaitu 77,5% dengan kategori layak, ahli media dengan persentase yaitu 96,4% dengan kategori sangat layak dan uji kelayakan pengguna dengan persentase yaitu 86,3 % dengan kategori sangat layak. Berdasarkan hasil penelitian, dapat disimpulkan bahwa animasi 2 dimensi promosi kesehatan layanan PITC dapat dijadikan sebagai media promosi bagi masyarakat luas. Kata Kunci: animasi; 2 dimensi; promosi; Provider Initiated Testing and Counseling ABSTRACTThe lack of information about Provider Initiated Testing and Counseling (PITC) services for pregnant women leads to an increase in HIV/AIDS cases every year. Health promotion media regarding PITC services for pregnant women is required with the aim of facilitating the delivery of information and increasing the understanding of pregnant women. Audiovisual media is found to be better in information delivery, for example in the form of animation. 2-dimensional animation media needs to be designed as a health promotion media in order to increase the knowledge of pregnant women about PITC services. This study was to design 2-dimensional animation media for health promotion of PITC services. The approach implemented in this research was quantitative with descriptive type. Multimedia development methods consisted of pre-production, production and post-production stages. The pre-production stage involved the creation of ideas, scripts, storyboards, and character designs. The production stage involved the making of Key Animation, In Between, Background, Dubbing, and Music. The post-production stage involved compositing, editing, and rendering activities. It was obtained the fact that the feasibility of the media based on the assessment of material experts was 77,5 % which was involved in feasible category. Furthermore, based on media experts it was 96,4% which was involved in very feasible category. Based on the users, the feasibility was 86,3% which was involved in very feasible category. Based on the results of the study, it can be concluded that the 2-dimensional animation for health promotion of PITC services could be used as a promotional media in a wider community. Keywords: animation; 2 dimensions; promotion; PITC ]]>
