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Bambang Dwinanto
Universitas Muhammadiyah Jakarta
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Implementation of the Political Public Relations Approach of DPD PKS Bekasi Regency in Fostering and Maintaining Good Relations with the Public Bambang Dwinanto; Harmonis
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

For political parties, the Public Relations (PR) approach has a very important and strategic role, especially in fostering and maintaining good relations with the community. to the public to be better known and trusted so that it has a positive image. Likewise with DPD PKS Bekasi Regency which uses a PR approach as one of its strategies. With a fairly loyal mass base, the development of a political community is the strategy chosen by the Bekasi Regency PKS DPD to foster and strengthen the PKS volunteer base in the Bekasi Regency area. This study aims to describe the implementation of the PR DPD PKS approach in Bekasi Regency in fostering good relations with the public. The method used in this research is descriptive qualitative. Data collection was obtained through interviews and documentation. From this research, it shows that the PR approach taken by DPD PKS Bekasi Regency in fostering good relations with the public is by building a political community.
Political Publicity Strategy for Members of DPR Mardani Ali Sera through Instagram and Facebook Bambang Dwinanto; Nani Nurani Muksin
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

For political actors such as members of the DPR, publicity and Public Relations (PR) strategies have a very important and strategic role, especially in fostering and maintaining good relations with the community. As a political actor who has a loyal and strong enough support base, Mardani Ali Sera continues to strive get closer to the community so that they are better known and trusted so that they have a positive image. Therefore, Mardani Ali Sera uses publicity and Public Relations strategies as one of his strategies. This study aims to describe the publicity strategy carried out by DPR Member Mardani Ali Sera in fostering good relations with the public. The method used in this research is descriptive qualitative. Data collection was obtained through documentation. From that research
Co-Authors Harmonis Nani Nurani Muksin