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All Journal Edukasi Islami: Jurnal Pendidikan Islam Jurnal Sains Sosio Humaniora Jurnal Mantik Jurnal Ilmiah Ilmu Komunikasi Communique Daengku: Journal of Humanities and Social Sciences Innovation JISOS: Jurnal ilmu sosial Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat
Nursapiah Harahap
Universitas Islam Negeri Sumatera Utara
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Mantik

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Semiotic Analysis of Cultural Branding Representation of Shopee Advertisements Annisa Humaira; Nursapiah Harahap; Muhammad Diponegoro
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2532

Abstract

The problem formulation explains how to analyze the semiotics of the cultural branding representation of shopee ads from the design display of 3 shopee advertisements for the last 3 months in 2020. The purpose of this study is to analyze the semiotics of cultural branding representation of shopee advertisements from the design display of 3 shopee advertisements for the last 3 months in 2020. This study it is useful to add to the study of the cultural representation of shopee advertising branding from the design display of 3 shopee advertisements for the last 3 months in 2020. This study uses a qualitative method of Roland Barthes semiotic analysis. Data collection techniques using observation and documentation methods. The results showed that the cultural representation of shopee advertising branding from each of the 3 design displays of Shopee ads, including Shopee 10.10 Brands Festival ads, 11.
Co-Authors Abdul Halim Harahap Adira Hamdi Alkausar Amin Annisa Humaira Doni Sabdan Tanjung Kiki Lopa Lopia Kumbang Laila Rohani Maulidia Ayu Cantika Muhammad Diponegoro Muhammad Faishal Muslih Fathurrahman Neila Susanti Nurmeida BR Purba Nurul Fatimah Rosmala Rosmala Sakinah Azzuhra Syukur Kholil