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All Journal Jurnal Mantik Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Bakti Humaniora Journal of Economics Business Finance and Accounting
Ignatius Bias Galih Prasadhya
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Implementation Of Instagram ‘My Rise Clothing Store’ Marketing Strategy Based On Aida Model Ignatius Bias Galih Prasadhya; Yashinta Putri; Deva Nita Mulya; Aldian Umbu Tamu Ama
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2565

Abstract

Digitalization of technology that has been applied in various fields has changed various forms of activities in daily life both in the business environment, government, and social life. Entrepreneurs are also encouraged to change practices in their business in order to survive in the digital era. One way to increase this competitive advantage is to take advantage of social media in running a business. Social Media Marketing and more particularly instagram are becoming increasingly important in consumers’ purchasing decisions,This research aims to analyze My Rise Instagram content with consumer buying interest based on attention, interest, desire, and action (AIDA). This research uses the descriptive qualitative method. The data collection was carried out using observation and in-depth interviews with key informants and informants. Based on the result of research and discussion, the following conclusions can be drawn; First promotional efforts carried out by the My Rise Store through Instagram social media turned out to be effective and had an important role, especially in creating audience awareness about the product. Implementing the AIDA Model through Instagram content has proven to increase traffic visits to an account of Instagram business @yash.uplabel. Second, the owners also pay attention to every piece of content they create based on the AIDA model to make people interested in the product, so finally visit the store and buy the fashion product directly.
Analysis of Implementation of the Bandwagon Effect to Build and Sustain A Business Yashinta Putri Dwi Astuti; Deva Nita Mulya; Aldian Umbu Tamu Ama; Ignatius Bias Galih Prasadhya
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3192

Abstract

Nowadays, internet developments can be adopted to increase a business through deployment information, thus stimulating the effect of following the news. The following phenomenon or trend is called the bandwagon effect and can be used to build a business by utilizing the trends. At this time, one of the trends is the rise of the viral culinary idea. Nielsen reported that foods are on the first rank in the contribution of consumer spending. So opening a culinary business is an opportunity. The method used is qualitative descriptive. The data resources were obtained from primary data through in-depth interviews with Sobat Ngelak. This research found that when used well, the bandwagon effect will be a good business opportunity. However, the bandwagon effect can not last long without being balanced with opportunity recognition. Ability to analyse an opportunity and create an idea required as a consequence of Sobat Ngelak to follow the trend on social media. The bandwagon effect has the benefit to give of contributing to increasing the demand of the market.
Emotional Labour Dalam Pelayanan dan Pengaruhnya Kepada Pelanggan di Kafe Yege Resto Di Salatiga Ricky Arnold Nggili; Ignatius Bias Galih Prasadhya; Dinda Rahma Hidayah; Abdenigara Ahma Hutari
Journal of Economics Business Finance and Accounting Vol. 2 No. 1 (2024): Journal of Economics Business Finance and Accounting
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jebfa.v2i1.2349

Abstract

This study aims to analyze the impact of employees’ emotional labour on customer experience at Yege Resto & Cafe in Salatiga. The research is grounded in the significance of employee–customer interactions in the culinary industry, where both verbal and non-verbal service quality play a critical role in determining customer satisfaction and loyalty. A qualitative approach with a descriptive method was employed, using non-participant observation of five employees and several customers over three operational days. Data were collected through observations of employee behavior, customer responses, and feedback regarding service and product quality. The findings reveal that employees who successfully apply deep acting—demonstrating genuine friendliness, empathy, and interpersonal communication—are able to create positive customer experiences, enhancing comfort and trust. In contrast, service interactions perceived as merely formal or lacking in empathy tend to weaken the emotional connection with customers. Additionally, purchasing decisions are influenced not only by service quality but also by factors such as pricing and perceived product value. These findings emphasize that a combination of emotional labour skills and responsive service strategies is essential for building customer satisfaction and loyalty, while also strengthening Yege Resto & Cafe’s brand image amid intense competition in the café industry.
Implementasi Marketing Mix dengan Pendekatan SWOT di UMKM Tradisional: Studi Kasus Gethuk Kethek Satu Rasa Salatiga Ignatius Bias Galih Prasadhya; Ricky Arnold Nggili; Yoga Rizqi Prasmana; Big Greogory Kaitelapatay
Journal of Economics Business Finance and Accounting Vol. 2 No. 2 (2024): Journal of Economics Business Finance and Accounting
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jebfa.v2i2.2367

Abstract

Traditional culinary MSMEs, such as Gethuk Kethek Satu Rasa in Salatiga, play an important role in preserving Javanese culture and supporting the local economy, yet face challenges of competition and limited digital adoption. This study analyzes the application of the 7P marketing mix (Product, Price, Place, Promotion, People, Physical Evidence, Process) to enhance competitiveness and brand visibility. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the owner and employees, supported by document analysis of the 2024 sales report and Instagram posts. The results highlight strengths in authentic cassava-based products (750 boxes/month), competitive pricing (IDR 16,000/box), strategic location attracting 60% of tourists, and customer satisfaction reaching 90%. Weaknesses include weak digital promotion (2–3 Instagram posts/month), fragile packaging, and manual production processes. SWOT analysis reveals opportunities from increasing tourist demand, digital training programs, and e-commerce collaboration, while threats stem from fast-food competition and a 15% rise in raw material prices since 2024. The study proposes strategies such as product diversification, digital marketing enhancement, entry into GoFood/Shopee, eco-friendly packaging, and adoption of packaging technology. These findings provide practical insights for traditional culinary MSMEs to integrate cultural heritage with digital innovation, offering relevance for both practitioners and academics.
PENGUATAN BUMDES MELALUI PENDAMPINGAN STUDI KELAYAKAN USAHA DAN OPTIMALISASI MEDIA DIGITAL DI BUMDES SETARA DESA BENDUNGAN Ricky Arnold Nggili; Ignatius Bias Galih Prasadhya; Yashinta Putri Dwi Astuti; Deva Nita Mulya; Rivort Pormes
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5194

Abstract

Kemandirian ekonomi desa menjadi kunci dalam meningkatkan kesejahteraan masyarakat, namun masih menghadapi kendala seperti keterbatasan infrastruktur, akses pasar, dan rendahnya kapasitas pengelolaan BUMDes. Penelitian ini bertujuan untuk mendampingi BUMDes Setara Desa Bendungan Kecamatan Pabelan Kabupaten Semarang dalam penyusunan studi kelayakan usaha berbasis potensi lokal. Metode yang digunakan adalah deskriptif analitis dengan pendekatan kualitatif dan kuantitatif melalui wawancara, Focus Group Discussion (FGD), observasi, serta analisis data primer dan sekunder. Hasil pendampingan menunjukkan dua potensi usaha utama, yaitu penggemukan kambing dan budidaya jamur tiram. Usaha penggemukan kambing didukung oleh tingginya permintaan pasar dan posisi geografis yang strategis, sedangkan budidaya jamur tiram didukung oleh kondisi iklim yang sesuai serta ketersediaan bahan baku. Kedua usaha tersebut juga diperkuat dengan strategi pemasaran berbasis digital. Pendampingan analisis kelayakan usaha mampu meningkatkan kemampuan BUMDes dalam menyusun perencanaan usaha yang lebih terarah, terukur, dan berkelanjutan guna mendukung kemandirian ekonomi desa.
BRAND AWARENESS DESA WISATA MELALUI KONTEN MEDIA SOSIAL Deva Nita Mulya; Yashinta Putri Dwi Astuti; Ignatius Bias Galih Prasadhya; Ricky Arnold Nggili
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 2 (2026): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i2.7543

Abstract

This Community Service Program was conducted in Kradon Lor Tourism Village, which has the potential for camping-based tourism but has not been optimally supported by the utilization of social media. The main problems faced by the partner included limited human resource capacity in managing digital content and the absence of a measurable and relevant social media–based promotional strategy. The objective of this program was to enhance the understanding and capacity of village officials, the Village-Owned Enterprise (BUMDes), and the Youth Organization (Karang Taruna) in utilizing social media as a tool to strengthen tourism village brand awareness. The program was implemented through four stages: planning (observation and problem identification), implementation (socialization and capacity building on social media content), evaluation, and reporting. The results indicate an improvement in participants’ understanding of the role of social media in promoting tourism villages, as evidenced by enhanced participant comprehension based on post-activity interviews and the establishment of a shared commitment to managing the tourism village’s social media accounts. In addition, participants were able to identify relevant and sustainable promotional content. This program proved effective as an initial step toward strengthening digitally based tourism village development. Further recommendations include technical assistance in content creation, consistent social media implementation, and evaluation of its impact on increasing tourist visits.
Co-Authors Abdenigara Ahma Hutari Aldian Umbu Tamu Ama Big Greogory Kaitelapatay Deva Nita Mulya Dinda Rahma Hidayah Ricky Arnold Nggili Rivort Pormes Yashinta Putri Yashinta Putri Dwi Astuti Yoga Rizqi Prasmana