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Comparison of Social Media Marketing Engagement Rates on My Rise (MSMEs) Salatiga Deva Nita Mulya; Aldian Umbu Tamu Ama; Yashinta Putri Dwi Astuti; Galih Prasadhya
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3140

Abstract

The development of technology affects all aspects or fields, one of which is the field of business marketing which is often referred to as digital marketing. Digital marketing is currently the focus of business people, including MSMEs. They must quickly adapt to changes because it can help disseminate products to the public and increase sales. Business actors are facilitated by digital marketing platforms, such as social media, with various derivatives. This study aims to analyze the comparison of the level of engagement in social media marketing to the increase in sales and productivity of My Rise (MSMEs). The research method used in this study is qualitative. This research focuses on the level of engagement of each social media marketing used by My Rise. Through the data collection method through interviews and social media observations, the results of the research showed that the social media marketing used by My Rise is Instagram, Facebook, and TikTok, where each social media has its advantages in its use. However, the social media with the highest engagement is Instagram because more people use Instagram social media, so the target market is more targeted.
Analysis of Implementation of the Bandwagon Effect to Build and Sustain A Business Yashinta Putri Dwi Astuti; Deva Nita Mulya; Aldian Umbu Tamu Ama; Ignatius Bias Galih Prasadhya
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3192

Abstract

Nowadays, internet developments can be adopted to increase a business through deployment information, thus stimulating the effect of following the news. The following phenomenon or trend is called the bandwagon effect and can be used to build a business by utilizing the trends. At this time, one of the trends is the rise of the viral culinary idea. Nielsen reported that foods are on the first rank in the contribution of consumer spending. So opening a culinary business is an opportunity. The method used is qualitative descriptive. The data resources were obtained from primary data through in-depth interviews with Sobat Ngelak. This research found that when used well, the bandwagon effect will be a good business opportunity. However, the bandwagon effect can not last long without being balanced with opportunity recognition. Ability to analyse an opportunity and create an idea required as a consequence of Sobat Ngelak to follow the trend on social media. The bandwagon effect has the benefit to give of contributing to increasing the demand of the market.
PENGUATAN BUMDES MELALUI PENDAMPINGAN STUDI KELAYAKAN USAHA DAN OPTIMALISASI MEDIA DIGITAL DI BUMDES SETARA DESA BENDUNGAN Ricky Arnold Nggili; Ignatius Bias Galih Prasadhya; Yashinta Putri Dwi Astuti; Deva Nita Mulya; Rivort Pormes
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5194

Abstract

Kemandirian ekonomi desa menjadi kunci dalam meningkatkan kesejahteraan masyarakat, namun masih menghadapi kendala seperti keterbatasan infrastruktur, akses pasar, dan rendahnya kapasitas pengelolaan BUMDes. Penelitian ini bertujuan untuk mendampingi BUMDes Setara Desa Bendungan Kecamatan Pabelan Kabupaten Semarang dalam penyusunan studi kelayakan usaha berbasis potensi lokal. Metode yang digunakan adalah deskriptif analitis dengan pendekatan kualitatif dan kuantitatif melalui wawancara, Focus Group Discussion (FGD), observasi, serta analisis data primer dan sekunder. Hasil pendampingan menunjukkan dua potensi usaha utama, yaitu penggemukan kambing dan budidaya jamur tiram. Usaha penggemukan kambing didukung oleh tingginya permintaan pasar dan posisi geografis yang strategis, sedangkan budidaya jamur tiram didukung oleh kondisi iklim yang sesuai serta ketersediaan bahan baku. Kedua usaha tersebut juga diperkuat dengan strategi pemasaran berbasis digital. Pendampingan analisis kelayakan usaha mampu meningkatkan kemampuan BUMDes dalam menyusun perencanaan usaha yang lebih terarah, terukur, dan berkelanjutan guna mendukung kemandirian ekonomi desa.
BRAND AWARENESS DESA WISATA MELALUI KONTEN MEDIA SOSIAL Deva Nita Mulya; Yashinta Putri Dwi Astuti; Ignatius Bias Galih Prasadhya; Ricky Arnold Nggili
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 2 (2026): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i2.7543

Abstract

This Community Service Program was conducted in Kradon Lor Tourism Village, which has the potential for camping-based tourism but has not been optimally supported by the utilization of social media. The main problems faced by the partner included limited human resource capacity in managing digital content and the absence of a measurable and relevant social media–based promotional strategy. The objective of this program was to enhance the understanding and capacity of village officials, the Village-Owned Enterprise (BUMDes), and the Youth Organization (Karang Taruna) in utilizing social media as a tool to strengthen tourism village brand awareness. The program was implemented through four stages: planning (observation and problem identification), implementation (socialization and capacity building on social media content), evaluation, and reporting. The results indicate an improvement in participants’ understanding of the role of social media in promoting tourism villages, as evidenced by enhanced participant comprehension based on post-activity interviews and the establishment of a shared commitment to managing the tourism village’s social media accounts. In addition, participants were able to identify relevant and sustainable promotional content. This program proved effective as an initial step toward strengthening digitally based tourism village development. Further recommendations include technical assistance in content creation, consistent social media implementation, and evaluation of its impact on increasing tourist visits.
Co-Authors Aldian Umbu Tamu Ama Deva Nita Mulya Galih Prasadhya Ignatius Bias Galih Prasadhya Ricky Arnold Nggili Rivort Pormes