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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Mariah Mariah
Sekolah Tinggi Ilmu Manajemen Dan Ilmu Komputer ESQ
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP IMPULSIVE BUYING Mariah Mariah; Asri Pertiwi
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.460

Abstract

This study aims to analyze social media marketing ads and brand awareness of impulse buying in the MSME sector for home-based ethnic clothing products at Ethnicnesia Online Stores. This research uses quantitative research with 94 respondents who are consumers who usually buy ethnic clothes made of woven fabrics. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using simple linear regression method.Keywords: social media marketing, brand awareness, impulsive buying.
PENGARUH KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP MINAT MENGGUNAKAN ANGKUTAN UMUM DI JAKARTA Azweina Dwika Fadhlilah; Mariah Mariah
Jurnal Ilmiah Multidisiplin Vol. 3 No. 01 (2024): Januari : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v3i01.1135

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Kepercayaan Pengguna dan Kualitas pelayanan secara simultan terhadap Minat menggunakan angkutan umum di Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan menggunakan instrumen penelitian kuesioner yang disebarkan pada 100 responden dengan teknik pengambilan sampel yaitu probability sampling. Hasil penelitian menunjukan bahwa kepercayaan pengguna dan kualitas pelayanan secara bersama-sama berpengaruh terhadap minat mengguakan. Dan bedasarkan hasil pengujian parsial ditemukan ada nya pegaruh antar masing-masih variabel
Pengaruh Kepercayaan Dan Keamanan Terhadap Keputusan Berdonasi Melalui Financial Technology Crowdfunding Platform Di Jabodetabek Nabila Dewi Oktaviona; Mariah Mariah
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): Dinamika Business Intelijen di Era Digital
Publisher : Prisani Cendekia

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Abstract

This study aims to determine the effect of Trust and Security on the decision to donate through a financial technology crowdfunding platform. This type of research is quantitative research. The data collection method used in this study was to distribute questionnaires. For sampling using the technique of Probability Sampling with Simple Random Sampling technique. The sample is 96 people. The criteria for this research respondent are domiciled in JABODETABEK and have made a decision to donate through a crowdfunding platform in Indonesia at least once. The results of this study state that the percentage influence of trust (X1) and security (X2) simultaneously has a significant effect on the decision to donate (Y).
Co-Authors Asri Pertiwi Azweina Dwika Fadhlilah Nabila Dewi Oktaviona