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BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.

BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.

Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.

Citayam Fashion Week Sebagai Pembentukan Ruang Kreatif Dan Daya Tarik Wisata Di Kota Jakarta M Zacky Faluti; Rahmad Ramadan; Ni Kadek Winda Yanti; Silvia Ramadani
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 1 (2023): Jurnal Khasanah Ilmu - Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i1.14710

Kreativitas menjadi aset penting bagi kota dalam pengembangan pariwisata karena dapat meningkatkan citra kota dan dapat menarik wisatawan. Dalam beberapa tahun terakhir, kawasan kota telah menempatkan penekanan pada inovasi untuk mendorong kreativitas di masa yang akan datang dan berkontribusi pada pembentukan ruang kreatif. Di Indonesia, ruang kreatif muncul di kawasan Dukuh Atas yang dipicu oleh media sosial. Fenomena ini menarik orang untuk berkunjung dan melakukan berbagai aktivitas kreatif, yang kemudian dikenal dengan Citayam Fashion Week. Literatur yang tersedia di Indonesia mengenai ruang kreatif di kawasan kota masih terbatas pada penekanan daya tarik fisik kota, namun masih mengabaikan daya tarik yang dipicu oleh kreativitas di kawasan kota. Oleh karena itu, penelitian ini bertujuan untuk berkontribusi pada literatur yang tersedia dengan mengkaji lebih lanjut bagaimana aktivitas kreatif yang tercipta dapat membentuk ruang kreatif di kawasan Dukuh Atas dan apa saja aktivitas kreatif yang dapat dikembangkan sebagai daya tarik wisata di kawasan Dukuh Atas. Pendekatan deskriptif kualitatif digunakan dalam penelitian ini, Pengumpulan data dengan observasi, wawancara dan studi pustaka. Hasil temuan menunjukan bahwa berbagai aktivitas kreatif yang tercipta di kawasan Dukuh Atas dimaknai secara bersama oleh pengunjung, sehingga membentuk ruang kreatif dan berpotensi sebagai daya tarik wisata di kawasan Dukuh Atas. Bagian terakhir menjelaskan implikasi dari temuan, rekomendasi bagi pemangku kepentingan dan penelitian selanjutnya terkait pengembangan ruang kreatif dan wisata kreatif di kawasan Dukuh Atas.

Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.

User Generated Content Strategi untuk Menarik Pembelian Produk Ramah Lingkungan oleh Gen Z Suardika, I Wayan; Winda Yanti, Ni Kadek
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1461

Abstract This study aims to analyze the influence of online brand experience and trust, community reviews and opinions, and green signaling and social status on the purchase intention of Generation Z for Sensatia Botanicals products. The study population consisted of Generation Z consumers in Bali who actively use Sensatia Botanicals, with a purposive sample of 100 respondents. Data were collected through online and offline questionnaires and analyzed using PLS-SEM to test validity, reliability, and relationships among variables. The results indicate that all three independent variables have a positive and significant effect on purchase intention. Online brand experience and trust provide consistent digital brand interactions, community reviews and opinions enhance credibility through UGC, and green signaling and social status increase symbolic value for young consumers. These findings contribute theoretically to sustainable digital marketing literature and practically guide local brands in managing UGC strategies to boost Generation Z’s purchase intention.

Manajemen Kualitas Kerja Layanan: (Studi Kasus Gembleng Restaurant) Ayu Lestari, Ni Kadek; Winda Yanti, Ni Kadek
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.958

This study aims to determine the partial and simultaneous influence of organizational culture, workload, and employee retention on work quality. The sample in this study was 35 employees of Gembleng Restaurant. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that organizational culture has a positive and significant effect on work quality, workload has a positive and significant effect on work quality, and employee retention has a positive and significant effect on work quality. The researcher's suggestion is that Gembleng Restaurant should always supervise employees at work, so that employees will recheck the details of the work before handing it over. They should evaluate the amount of work given to employees so that they can assign work according to their abilities. They should create a bonus or incentive policy based on the performance achieved by employees. They should also pay attention to my health at work by providing adequate rest areas and providing adequate first aid.

MEMAHAMI EMOTIONAL ROLES AND CONNECTIONS DALAM LIVE STREAMING SENIOR INFLUENCER: DAMPAKNYA TERHADAP PENINGKATAN PURCHASE INTENTION GENERASI Z Suryani, Putu Sri; Winda Yanti, Ni Kadek
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4883

The purpose of this study is to determine the influence of audience interaction, emotional appeal, and credibility of senior live streamers on Generation Z's purchasing interest in Denpasar, Bali, especially on the TikTok platform. The author used a survey method, where the study focused on Generation Z users in the Denpasar area who actively watch senior live streaming content on the TikTok platform. This population includes various groups, including students, young workers, and the general public who are digitally active, with a focus on Generation Z who are the dominant users of the platform. The technique used in this study's sampling is non-probability sampling. The results show that Gen Z audience engagement, active two-way interactions, such as comment responses and live question and answer sessions, can create a sense of belonging and increase audience engagement. Furthermore, emotional appeals built through inspirational narratives, humor, or content relevant to everyday life have been shown to strengthen parasocial bonds and drive purchase intention. Based on the coefficient of determination (R-square) analysis of 56.8%, it can be concluded that there are still 43.2% of factors outside the model that influence Generation Z's purchase intention. Therefore, future researchers are advised to add other variables such as social influence, brand trust, perceived value, or content quality to the research model, either as independent or intervening variables, to provide a more comprehensive explanation of the factors influencing Generation Z's purchase intention.

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