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BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.

BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.

Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.

Citayam Fashion Week Sebagai Pembentukan Ruang Kreatif Dan Daya Tarik Wisata Di Kota Jakarta M Zacky Faluti; Rahmad Ramadan; Ni Kadek Winda Yanti; Silvia Ramadani
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 1 (2023): Jurnal Khasanah Ilmu - Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i1.14710

Kreativitas menjadi aset penting bagi kota dalam pengembangan pariwisata karena dapat meningkatkan citra kota dan dapat menarik wisatawan. Dalam beberapa tahun terakhir, kawasan kota telah menempatkan penekanan pada inovasi untuk mendorong kreativitas di masa yang akan datang dan berkontribusi pada pembentukan ruang kreatif. Di Indonesia, ruang kreatif muncul di kawasan Dukuh Atas yang dipicu oleh media sosial. Fenomena ini menarik orang untuk berkunjung dan melakukan berbagai aktivitas kreatif, yang kemudian dikenal dengan Citayam Fashion Week. Literatur yang tersedia di Indonesia mengenai ruang kreatif di kawasan kota masih terbatas pada penekanan daya tarik fisik kota, namun masih mengabaikan daya tarik yang dipicu oleh kreativitas di kawasan kota. Oleh karena itu, penelitian ini bertujuan untuk berkontribusi pada literatur yang tersedia dengan mengkaji lebih lanjut bagaimana aktivitas kreatif yang tercipta dapat membentuk ruang kreatif di kawasan Dukuh Atas dan apa saja aktivitas kreatif yang dapat dikembangkan sebagai daya tarik wisata di kawasan Dukuh Atas. Pendekatan deskriptif kualitatif digunakan dalam penelitian ini, Pengumpulan data dengan observasi, wawancara dan studi pustaka. Hasil temuan menunjukan bahwa berbagai aktivitas kreatif yang tercipta di kawasan Dukuh Atas dimaknai secara bersama oleh pengunjung, sehingga membentuk ruang kreatif dan berpotensi sebagai daya tarik wisata di kawasan Dukuh Atas. Bagian terakhir menjelaskan implikasi dari temuan, rekomendasi bagi pemangku kepentingan dan penelitian selanjutnya terkait pengembangan ruang kreatif dan wisata kreatif di kawasan Dukuh Atas.

Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.

Manajemen Kualitas Kerja Layanan: (Studi Kasus Gembleng Restaurant) Ayu Lestari, Ni Kadek; Winda Yanti, Ni Kadek
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.958

This study aims to determine the partial and simultaneous influence of organizational culture, workload, and employee retention on work quality. The sample in this study was 35 employees of Gembleng Restaurant. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that organizational culture has a positive and significant effect on work quality, workload has a positive and significant effect on work quality, and employee retention has a positive and significant effect on work quality. The researcher's suggestion is that Gembleng Restaurant should always supervise employees at work, so that employees will recheck the details of the work before handing it over. They should evaluate the amount of work given to employees so that they can assign work according to their abilities. They should create a bonus or incentive policy based on the performance achieved by employees. They should also pay attention to my health at work by providing adequate rest areas and providing adequate first aid.

Green Economy dan Green Marketing: Studi Magnet Desa Penglipuran Ni Kadek Inten Diana Sari; Ni Kadek Winda Yanti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5231

The study purpose was to analyze the influence of Green Economy, Green Marketing, and Green Brand Equity on tourists’ Visiting Intention toward Penglipuran Village, with Environmental Knowledge examined as a mediating variable. This study addresses the research gap by integrating sustainability-based constructs within a single structural model to understand how green practices shape tourists’ behavioral intentions. The study also aims to determine which sustainability dimension contributes most significantly to strengthening tourist intention in destinations recognized for their ecological and cultural preservation. Materials and methods. This study employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). A total of 190 respondents were selected through purposive sampling, consisting of tourists who had visited Penglipuran Village within the last year. Data were collected using Likert-scale questionnaires covering Green Economy, Green Marketing, Green Brand Equity, Environmental Knowledge, and Visiting Intention. Measurement model evaluation included tests of convergent validity, discriminant validity, and construct reliability, while structural model evaluation comprised R-Square, Q-Square, and path analysis using bootstrapping. Results. Findings showed that Green Economy has the strongest positive and significant effect on Visiting Intention, followed by Green Marketing, which demonstrated a moderate yet significant effect. Green Brand Equity indicated a positive but non-significant effect, while Environmental Knowledge showed no significant influence on Visiting Intention. Moreover, Environmental Knowledge did not mediate the relationships between the exogenous variables and Visiting Intention. The model explained 32% of the variance in Visiting Intention, indicating moderate explanatory power. Conclusions. The results highlight that tourists prioritize tangible sustainability practices—such as environmental management, cleanliness, cultural preservation, and green infrastructure—over cognitive factors such as environmental knowledge. Green Economy emerges as the most influential determinant in shaping visiting intention, suggesting that authentic and consistent implementation of green practices is essential for strengthening destination appeal. Environmental Knowledge does not function as a mediator, implying that experiential sustainability plays a more dominant role than cognitive awareness in influencing tourist behavior.

Gentrifikasi Canggu: Perspektif Penduduk Lokal Terhadap Overtourism Ranya Mahaputri Hartono; Ni Kadek Winda Yanti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5298

Tourism development in Canggu has increased significantly over the past decade. The transformation of an agrarian area into a modern tourist hub has given rise to the phenomena of overtourism, increased environmental pressures, and gentrification, driving social, economic, and cultural change. This study aims to understand how local communities construct meaning around these changes, how they adapt, and how socio-cultural identities are redefined in a rapidly changing environment. This study uses a descriptive qualitative approach using in-depth interviews, non-participatory observation, and documentation. Data were analyzed using the Miles & Huberman model through data reduction, data presentation, and conclusion drawing. The results show three main findings. First, overtourism is understood ambivalently: residents enjoy economic benefits but experience pressures such as traffic jams, noise pollution, and diminished social interaction. Second, residents adapt through job diversification, room rentals, and land sales, despite the resulting inequality and the risk of losing living space. Third, gentrification causes a shift in cultural identity, ranging from the commercialization of traditional ceremonies to a decline in communal solidarity. This research emphasizes the importance of participatory communication in tourism management so that local communities are not marginalized from their social and economic space.

Meningkatkan Purchase Intention melalui Storytelling Marketing dengan Brand Image sebagai Mediasi: HMNS X Maliq & D’Essentials Ni Komang Widya Asti Mayang Sari; I Gusti Ayu Tirtayani; Komang Widhya Sedana Putra; Ni Kadek Winda Yanti
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.3175

Penelitian ini bertujuan untuk mengkaji kontribusi storytelling marketing pada purchase intention, kontribusi storytelling marketing pada brand image, kontribusi brand image pada purchase intention dan kontribusi storytelling marketing pada purchase intention melalui brand image. Lokasi penelitian ini di Provinsi Bali. Sampel yang digunakan sebanyak 150. Adapun teknik pengumpulan data yang digunakan menggunakan kuesioner teknik analisis yang dipergunakan dalam penelitian ini menggunakan metode uji mediasi dengan analisis Smart PLS. Storytelling marketing terbukti mampu memberikan kontribusi positif dan signifikan pada brand image, brand image terbukti mampu memberikan kontribusi positif dan signifikan pada purchase intention, storytelling marketing terbukti mampu memberikan kontribusi positif dan signifikan pada purchase intention dan brand image terbukti mampu memberikan kontribusi mediasi secara parsial pada hubungan storytelling marketing pada purchase intention. Saran yang dapat diberiken oleh peneliti adalah HMNS diharapkan mengganti alur cerita agar lebih mampu dalam membangkitkan emosi penonton, membuat inovasi baru pada produk kolaborasi dengan Maliq & D’Essentials, supaya memiliki budaya yang khas, membuat alur cerita yang lebih menarik dan cerita yang berkelanjutan, serta membuat produk kolaborasi yang mampu menggambarkan Maliq & D’Essentials.

Pengaruh Brand Image Terhadap Customer Engagement Konsumen Starbucks di Kota Denpasar Ni Kadek Dilasanthika; Putu Ratna Juwita Sari; Kadek Wulandari Laksmi P; Ni Kadek Winda Yanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3467

The purpose of this study is to analyze the influence of brand image on customer engagement among Starbucks consumers in Denpasar City. This study used a quantitative approach with simple linear regression analysis. Data were obtained through questionnaires distributed to consumers who had made purchases at Starbucks and analyzed using a t-test and coefficient of determination. The results showed that brand image had a positive and significant effect on customer engagement (t = 2.827; Sig = 0.005) with an Adjusted R Square value of 0.759, meaning brand image was able to explain 75.9% of the variation in customer engagement, while the remaining 24.1% was influenced by other factors outside the study. Thus, it can be concluded that a strong brand image plays a significant role in increasing customer engagement among Starbucks consumers in Denpasar City and can be used as a basis for formulating the company's marketing strategy. These findings indicate that a positive brand image strengthens emotional attachment and interaction between consumers and the brand. A strong brand image encourages consumers to actively engage through repeat purchases, word-of-mouth communication, and interactions on digital platforms. Therefore, companies need to consistently maintain brand quality, brand communication, and brand experience to sustain customer engagement. This study also provides empirical evidence that brand image is a strategic asset in building long-term relationships with consumers.

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