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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen Jurnal Akuntansi Multiparadigma Jurnal Antropologi: Isu-Isu Sosial budaya International Research Journal of Management, IT & Social Sciences Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis TIERS Information Technology Journal BISMA (Bisnis dan Manajemen) Review of Management, Accounting, and Business Studies
Ni Made Dhian Rani Yulianti
Universitas Pendidikan Nasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Increase the Attractiveness of Local Fruits to the Buying Intention of Hedonic Consumers in Bali Korry, Putu Dyah Permatha; Yulianti, Ni Made Dhian Rani; Yunita, Putu Irma
International Research Journal of Management, IT & Social Sciences Vol 4 No 6: November 2017
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v4i6.566

Abstract

In order to improve the competitiveness of local fruits in Bali in particular and Indonesia in general against imported fruits, especially for hedonic consumers, appropriate strategies and policies are needed in the development and strengthening of the market. So the purpose of this research was: 1). To know the influence of labeling to the buying intention of local fruit on hedonic consumers in Bali. 2) To know the influence of brand image to consumer buying intention of local fruit on hedonic consumers in Bali. 3). To know the influence of packaging on the buying intention of local fruit on the hedonic consumer in Bali. This research was conducted on local and imported fruit consumers in Bali. The research location is in fruit shops, supermarkets and traditional markets that sell local and imported fruits in Bali Province. This data is obtained by using survey method, that is by distributing questionnaires to the respondents. Data were analyzed by using multiple linear regression analysis methods by using SPSS program version 20.0 for windows. The result of SPSS test shows that labeling has a positive and significant influence on consumer buying intention (B = 0.257; t = 3.208; p <0,05), brand image have positive and significant influence on consumer buying intention (B = 0.550; t = 8.507; p <0.05), while packaging has a positive but not significant effect on consumer buying intention (B = 0.055; t = 0.576, p <0.05), and its Adjusted R Square Value of 0.454 which means that labeling, brand image , and packaging able to explain variation of consumer buying intention variable equal to 45.4% and the rest equal to 54.6% explained by other variables outside model. These results show that Hypotheses 1 and 2 are supported, whereas hypothesis 3 is not supported. Hypothesis 3 is not supported means the packaging variable has no influence on consumer buying intention.
ATMOSFER TOKO SEBAGAI PENDORONG IMPULSE BUYING Yulianti, Ni Made Dhian Rani; Wikondo, Joshua Putra
JUIMA : JURNAL ILMU MANAJEMEN Vol 9 No 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.078 KB) | DOI: 10.36733/juima.v9i1.468

Abstract

This research is based on the interest of researcher in the development and competition of the retail business which is very rapidly developing in the era of globalization where Store Atmosphere, Hedonic Shopping Motivation and Impulse Buying are important in the development of the retail business. The author's purpose in conducting this research is to nd out the inuence of store atmosphere on impulse buying, to nd out the effect of store atmosphere on hedonic shopping, to determine the inuence of hedonic shopping on impulse buying and to determine the inuence of store atmosphere on impulse buying through hedonic shopping motivation. Data that has been obtained through questionnaires to 70 respondents were analyzed by path analysis using SmartPLS V3.0 software for Windows. Based on the results of data analysis that has been taken, Store Atmosphere has a positive and signicant inuence on Hedonic Shopping Motivation, Store Atmosphere has a positive and signicant inuence on Impulse Buying, Hedonic Shopping Motivation has a positive and signicant inuence on impulse buying and Store Atmosphere has a positive inuence and signicant impact on Impulse Buying through Hedonic Shopping Motivation so that all hypotheses from this study are proven.
Membedah strategi co-creation marketing usaha milenial Wiguna, Ivan Ardiyanto; Mahyuni, Luh Putu; Sutrisni, Ketut Elly; Yulianti, Ni Made Dhian Rani
INOVASI Vol 17, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.935 KB) | DOI: 10.29264/jinv.v17i4.10033

Abstract

Penelitian ini bertujuan untuk membedah strategi co-creation marketing pada usaha milenial. Untuk mencapai tujuan penelitian, pendekatan kualitatif studi kasus dilakukan pada usaha milenial Montana Del Café Bali (Montana), berlokasi di Kintamani, Kabupaten Bangli, Bali. Wawancara mendalam dilakukan terhadap pemilik dan konsumen Montana. Data hasil wawancara juga dibandingkan dengan hasil studi dokumentasi pada akun media sosial pengelola maupun konsumen Montana. Data hasil wawancara dianalisis dengan teknik coding dan themeing serta memanfaatkan pula teknik analisis SWOT untuk memetakan lebih dalam strategi Montana dalam menciptakan co-creation marketing bersama pelanggannya. Penelitian ini mengungkapkan bahwa Montana dalam waktu kurang dari satu tahun telah berhasil membuat usahanya terkenal dan selalu ramai dengan strategi pemasaran digital melalui berbagai saluran media sosial. Tipe co-creation marketing yang diterapkan adalah user generated content, dimana konsumen dengan senang hati turut mempromosikan Montana dengan membagikan pengalaman positif melalui akun media sosial mereka. Strategi co-creation marketing yang diterapkan Montana belum bersifat aktif, mengingat Montana hanya berupaya memastikan menghantarkan produk dan layanan terbaik kepada konsumen untuk menciptakan kepuasan konsumen. Belum terlihat upaya aktif untuk memberikan apresiasi kepada konsumennya yang telah secara aktif turut mempromosikan Montana. Upaya mendorong keterlibatan konsumen dalam inovasi menu, misalnya, juga belum terlihat. Penelitian ini mengisi gap dalam literatur terkait bukti empiris bagaimana usaha generasi milenial dapat menerapkan strategi co-creation marketing. Temuan penelitian ini diharapkan dapat menjadi tambahan wawasan bagi para entrepreneur yang berminat membuka usaha sejenis yang menyasar generasi milenial.
ATMOSFER TOKO SEBAGAI PENDORONG IMPULSE BUYING Ni Made Dhian Rani Yulianti; Joshua Putra Wikondo
JUIMA : JURNAL ILMU MANAJEMEN Vol. 9 No. 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.105 KB) | DOI: 10.36733/juima.v9i1.468

Abstract

This research is based on the interest of researcher in the development and competition of the retail business which is very rapidly developing in the era of globalization where Store Atmosphere, Hedonic Shopping Motivation and Impulse Buying are important in the development of the retail business. The author's purpose in conducting this research is to nd out the inuence of store atmosphere on impulse buying, to nd out the effect of store atmosphere on hedonic shopping, to determine the inuence of hedonic shopping on impulse buying and to determine the inuence of store atmosphere on impulse buying through hedonic shopping motivation. Data that has been obtained through questionnaires to 70 respondents were analyzed by path analysis using SmartPLS V3.0 software for Windows. Based on the results of data analysis that has been taken, Store Atmosphere has a positive and signicant inuence on Hedonic Shopping Motivation, Store Atmosphere has a positive and signicant inuence on Impulse Buying, Hedonic Shopping Motivation has a positive and signicant inuence on impulse buying and Store Atmosphere has a positive inuence and signicant impact on Impulse Buying through Hedonic Shopping Motivation so that all hypotheses from this study are proven.
PENGARUH LOKASI MALL DAN TATA LETAK GERAI TERHADAP LOYALITAS TENANT DI DENPASAR Ni Made Dhian Rani Yulianti; Ketut Gede Sri Dwiya
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.274 KB)

Abstract

The influence of mall location and store lay out to tenant loyalty in Denpasar. The existence of tenants is one factor in the success of a mall. There are many factors that are considered by tenants before deciding to choose a Mall, some of which are the location and layout of the Mall. The decision to choose a business location and layout will lead to tenant loyalty to the Mall. The purpose of this research is to find out how the influence of location and layout on tenant loyalty through election decisions at a mall. The data used in this study is primary data through the distribution of questionnaires to 72 tenants. The data analysis technique used is path analysis (path analysis) with SmartPLS version 3.0.m3 software. The results of the study show that the location of the mall has no direct effect on the decision to choose the mall, while the layout has a direct effect. Decision variables have a direct and significant effect on loyalty. While the influence of location and layout variables on tenant loyalty is not significant, so it is true that the decision on business location selection as a full mediation variable. The Square Adjusted R value for the decision variable is only explained by 22.7% of the location and layout variables. Whereas the loyalty construct is only explained by 18.7% of the decision construct. The calculation results from Q Square can be seen that the value 0.108 is greater than 0, which means that the model has a good predictive relevance value. Keywords: Location, lay out, decision, loyalty
PENGARUH BRAND IMAGE, GREEN MARKETING STRATEGY, DAN EMOTIONAL DESIRE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MCDONALD’S Ni Made Dhian Rani Yulianti
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.619 KB)

Abstract

Pengaruh brand image, green marketing strategy, dan emotional desire terhadap keputusan pembelian produk Mcdonald’s. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, green marketing strategy , dan emotional desire terhadap keputusan pembelian produk McDonald’s di Indonesia. Data diperoleh melalui penyebaran kuesioner dalam bentuk link dan disebarkan melalui sosial media kepada responden yang pernah mengkonsumsi produk McDonald’s dan yang kembali dan layak adalah sebanyak 111 responden yang berasal dari lima kota besar di Indonesia yaitu Denpasar, Jakarta, Bandung, Surabaya, dan Medan. Teknik analisis yang digunakan dalam penelitian ini yaitu teknik analisis regresi linear berganda dengan SPSS. Hasil pengujian dalam penelitian ini diperoleh nilai koefisien regresi variabel brand image (X1) dan emotional desire (X3) sebesar 0,318 dan 1,298, dengan nilai signifikansi keduanya sebesar 0,000 maka brand image dan emotional desire memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk McDonald’s. Nilai koefisien regresi variabel green marketing strategy (X2) sebesar 0,100 dengan nilai signifikansi sebesar 0,136 sehingga green marketing strategy berpengaruh positif namun tidak signifikan terhadap keputusan pembelian produk McDonald’s. Adapun hasil dari koefisien determinasi sebesar 0,770 yang berarti 77% dapat menjelaskan model atau pengaruh masing-masing variabel terhadap keputusan pembelian, sedangkan sisanya 23% dijelaskan oleh sebab-sebab lain diluar model penelitian ini. Kata kunci: Brand Image, Green Marketing Strategy, Emotional Desire, Keputusan Pembelian 
PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR Ni Made Dhian Rani Yulianti; Ni Wayan Sri Suprapti; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 1 Tahun 2014
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.177 KB)

Abstract

This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention
Perilaku Pembelian Kosmetik Secara Online Selama Pandemi Ni Made Dhian Rani Yulianti; Putu Nita Oktaviani; I Made Sindhu Yoga; Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 2 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1361

Abstract

During the Covid-19 pandemic, consumers mostly do facial and body care at home, and online transactions are no exception. Cosmetic products are risky products if we do not try them first because of differences in skin type or face shape. Yet, why are Millennial Generation women confident about buying them online? The purpose of this study was to confirm whether the factors of merchandise, price, trust and online purchasing experience were the factors that consumers consider to buy cosmetic products online. Data that has been obtained by distributing questionnaires to 100 respondents by purposive sampling were analyzed using factor analysis techniques with the help of SPSS for Windows version 24 software. The results of data analysis only formed two factors from the four suspected factors. The first factor was called the Online Shopping Motivation factor which consists of 12 indicators and the second factor was called the trust factor which consists of seven indicators.
Pop Up Ads Affecting Buying Decision Mediated by Purchase Intention in Online Marketplace (Lazada) in Denpasar Vincent Wijaya; Ni Made Dhian Rani Yulianti
TIERS Information Technology Journal Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.258 KB)

Abstract

This study aims to determine the effect of pop up ads toward buying decision with purchase intention as the mediating variable. Pop up ads is a form of digital marketing, where pops up when someone open a website. Denpasar known as the capital city of Bali, and known for the the highest rate of education in Bali.The respondence of this research is 150 people who live in Denpasar, accustomed to using internet, and have seen Lazada’s pop up ads. Pop up ads have a negative effect toward purchase intention, and buying behaviour, while purchase intention have a positive effect toward buying decision
BUSINESS SHIFTING DURING THE OUTBREAK; IMPULSIVE OR CONTRIVED? GENERATION COHORT PERSPECTIVE Ni Made Dhian Rani Yulianti; Komang Tri Angga Kusuma Wardani; Ni Kadek Winda Yanti
Jurnal Ilmiah Akuntansi & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.518 KB) | DOI: 10.38043/jiab.v7i1.3516

Abstract

Business shifting during the outbreak; impulsive or contrived? Generation cohort perspective. Although the development and adoption of technology in business has long been carried out, there are still many MSME business actors who do not use it optimally, especially those who are engaged in the culinary business. During the outbreak, one by one they shifted their interaction and transaction system from offline to online since the introduction of interaction restrictions. This shifting rose a fundamental question, was it impulsive behavior (emotional planning) or contrived behavior based on rational planning. This study discussed not only the trigger but also compared it among generational cohort (Gen X, Y, and Z). Qualitative research methodology was used in this study with triangulation data technique, one of which was semi-structured interview to 15 MSME actors. The results showed that generational differences significantly affect the different characteristics of business actors, which lead to different ways of adopting technology into their business. With the lack of mastery of technology, Generation X was proven to adopt technology emotionally because of urgency. Meanwhile, generations Y and Z were proven to adopt technology rationally. Generations X and Y adopt technology based on mature technology mastery and precise planning.
Co-Authors Aji Dedi Mulawarman Darmayanti, Ni Kadek Puteri Ari Desak Made Febri Purnama Sari Dita Pratiwi Dwiya, Ketut Gede Sri Eko Ganis Sukoharsono Gon, Kim Gwi I Gusti Ayu Agung Omika Dewi I Made Sindhu Yoga Ida Nyoman Basmantra Ivan Ardiyanto Wiguna Joshua Putra Wikondo Ketut Gede Sri Dwiya Komang Tri Angga Kusuma Wardani Lilik Purwanti Mahyuni, Luh Putu Ni Kadek Winda Yanti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Nyoman Kerti Yasa Ni Nyoman Sri Wisudawati Ni Putu Intan Sistadyani Ni Wayan Sri Suprapti Njoku, Okechukwu Enyeribe Ok, Kim Hyun Putu Dyah Permatha Korry Putu Irma Yunita Putu Nita Oktaviani Putu Ratna Juwita Sari Raja Sharah Fatricia Vincent Wijaya Wiguna, I Nyoman Adi Wiguna, Ivan Ardiyanto Wikondo, Joshua Putra