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All Journal WIDYA LAKSANA Journal of Tourism Destination and Attraction
Gst. Bgs. Wirya Gupta
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DIVERSIFIKASI PAKET STAYCATION HOTEL KAWASAN TUBAN, KABUPATEN BADUNG, BALI DI MASA PANDEMI COVID-19 Nelsye Lumanauw; Gst. Bgs. Wirya Gupta
Journal of Tourism Destination and Attraction Vol 10 No 1 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i1.3394

Abstract

ABSTRACT The hotel industry is taking advantage of the Covid-19 pandemic situation by creating staycation packages to maintain business. Policy of restricting employees and opening facilities resulted in a mismatch between product diversification efforts and the actual condition of the hotel and the expectations of tourists doing staycation activities. The analysis of the diversification of staycation hotel packages in the Tuban, Badung, Bali area and its implementation are the purpose of this study. The research method qualitative descriptive analysis was used in this study to analyze the staycation hotel packages in the Tuban, Badung, Bali area which became the object of this research, namely The Patra Bali Resort & Villas, Rama Beach Resort & Villas, Quest Hotel Kuta by Aston, Hotel Sulis Beach & Spa. The theory of Resources Based View is used to analyze superior hotel products that are packaged into staycation packages. Diversification theory is used to analyze the implementation of staycation packages at hotels, supported by tourist reviews both online and offline. The conclusion of this study is that the staycation trend in the midst of the Covid-19 pandemic shows a shift in the pattern of traveling by the community. However, the hotel must try to optimize the existing employees, so that the hotel's brand image remains good. Keywords: product diversification, staycation, Covid-19 pandemic
IDENTIFIKASI POTENSI DESA MELALUI PENGEMASAN PRODUK WISATA DI DESA WANAGIRI, BULELENG, BALI Lumanauw, Nelsye; Gst. Bgs. Wirya Gupta
JURNAL WIDYA LAKSANA Vol 12 No 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v12i1.45335

Abstract

Desa Wanagiri memiliki beragam potensi yang belum dikelola menjadi produk wisata, seperti hutan desa, tanaman obat, perkebunan kopi, perikanan, dan peternakan.  Dua produk wisata yang populer dari desa ini berupa wisata buatan dan alam, namun belum digarap secara maksimal pengemasannya. Ketidaksesuaian antara besarnya potensi wisata yang dimiliki dan keterbatasan produk wisata yang siap ditawarkan kepada wisatawan, menjadi alasan penting dilaksanakannya pengabdian kepada masyarakat di desa ini. Pelaksanaan kegiatan dengan melibatkan pihak desa untuk mengidentifikasi potensi desa yang bisa dijadikan produk wisata. Pihak akademisi memberikan pemahaman potensi apa saja yang layak menjadi produk wisata, dan pengemasan menjadi paket wisata. Hasil kegiatan tersebut menghasilkan beberapa kemasan produk wisata, yaitu paket wisata setengah hari, satu hari dan menginap. Semakin banyak eksplorasi terhadap potensi wisata, akan semakin beragam pula produk dan paket wisata yang dimiliki desa. Hal ini akan memberi dampak positif dan pilihan perjalanan wisata bagi wisatawan untuk tinggal lama di Desa Wanagiri. 
Co-Authors Lumanauw, Nelsye