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ONLINE BUSINESS TRANSFORMATION IN THE COVID-19 PANDEMIC ERA (CASE STUDY OF MSME ACTIVITIES IN TANGERANG CITY) Annisa Putri Auliya; Elang Rizka Syah Putra; Sandra Puspa Dewi; Zahirah Khairunnisa; Mohammad Sofyan; Fifin Arifianti; Nur Fitri Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4744

This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic

PKM TAX CENTER INSTITUT STIAMI KAMPUS F (PINANG) DALAM RANGKA MENINGKATKAN KEPATUHAN WAJIB PAJAK MELALUI KEGIATAN RELAWAN PAJAK, INKLUSI PAJAK DAN SOSIALISASI Lisa Arisa Fiatri; Fifin Arifianti; Endro Andayani
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 7: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i7.3962

Tax Center Instritut Stiami Kampus F (Pinang) baru berdiri bulan 04 Oktober 2021 dan disahkan pada tanggal 18 November 2021. Tujuan kegiatan untuk meningkatkan kepatuhan wajib pajak melalui kegiatan relawan pajak, sosialisasi dan inklusi pajak. Pada tahun 2022 telah mengikutsertakan mahasiswa untuk kegiatan relawan pajak dengan penempatan di KPP Pratama Jakarta Tangerang Timur sebanyak 8 mahasiswa, untuk membantu wajib pajak orang pribadi dalam melaporkan SPT tahun 2021 formulir 1770S dan 1770SS, dengan menggunakan laporan secara elektronik, agar wajib pajak yang kurang memahami teknologi informasi dapat dibantu mengisi SPT tersebut. Peran dari Relawan Pajak diharapkan dapat meningkatkan kepatuhan wajib pajak, Oleh karena agar dapat melayani wajib pajak dengan baik dibekali pengetahuan berupa komunikasi , etika relawan pajak, e SPT OP, dan e filling. Selain itu mengikutsertakan kegiatan inklusi pajak kepada 4 dosen dan sosialisasi. Metode Pelaksanaan mengikuti panduan yang ditetapkan oleh Kantor Pelayanan Pajak yaitu membantu secara offline di Kantor Pelayanan Pajak Tangerang Timur, sedangkan inklusi pajak melalui pembelajaran di kelas, sosialisasi melalui webinar. Hasil kegiatan menunjukan bahwa selama 1 bulan 8 relawan pajak membantu pengisian SPT OP sebanyak 1311 wajib pajak, memasukan inklusi Pajak dalam RPS dan juara 1 lomba puisi. Hambatannya pada akhir pelaporan SPT terjadinya error server karena banyaknya Wajib Pajak lapor SPT pada akhir periode. Saran untuk diberikan himbauan terus menerus kepada Wajib Pajak Pemberi kerja untuk memberikan bukti potong tepat waktu dan Wajib Pajak Orang Pribadi melaporkan lebih awal agar tidak terjadi keterlambatan.

Pengaruh Tax Amnesty, Pengetahuan Perpajakan, dan Kualitas Pelayanan Terhadap Kepatuhan Wajib Pajak Orang Pribadi di Kantor Pelayanan Pajak Pratama Bekasi Utara Fifin Arifianti; Rifani Siti Hariyanti Manurung; Dadang Abdul Mukti
Jurnal Ilmu Administrasi Publik Vol 3, No 1: Januari 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jiap.v3i1.3135

This study aims to determine the effect of tax amnesty, tax knowledge, and service quality on individual taxpayer compliance. The type of research used is quantitative. The population of this study is an individual taxpayer registered at the KPP North Bekasi The number of samples used in this study were 100 respondents using the Slovin formula with the Incidental Sumpling method. The data collection technique used in this study is multiple linear regression and using SPSS statistic 24. The results of this study indicate that the effect of tax amnesty has an effect on individual taxpayer compliance by 30.6%, tax knowledge has an influence on individual taxpayer compliance. by 31.9%, and the quality of service has an influence on individual taxpayer compliance by 44.0%. So that tax amnesty, tax knowledge, and service quality have a significant effect on individual taxpayer compliance in North Bekasi KKP. Based on the results of the analysis conducted, it shows that there is a positive influence on Tax Amnesty, Tax Knowledge, and Service Quality. The variables of tax amnesty, tax knowledge, and service quality affect the individual taxpayer compliance variable simultaneously with a value of 63.8%, where 36.2% is influenced by other variables not examined in this study.This study aims to determine the effect of tax amnesty, tax knowledge, and service quality on individual taxpayer compliance.The type of research used is quantitative. The population of this study is an individual taxpayer registered at the KPP North Bekasi.The number of samples used in this study were 100 respondents using the Slovin formula with the Incidental Sumpling method. Thedata collection technique used in this study is multiple linear regression and using SPSS statistic 24. The results of this study indicate that the effect of tax amnesty has an effect on individual taxpayer compliance by 30.6%, tax knowledge has an influence on individual taxpayer compliance. by 31.9%, and the quality of service has an influence on individual taxpayer compliance by 44.0%. So that tax amnesty, tax knowledge, and service quality have a significant effect on individual taxpayer compliance in North Bekasi KKP. Based on the results of the analysis conducted, it shows that there is a positive influence on Tax Amnesty, Tax Knowledge, and Service Quality. The variables of tax amnesty, tax knowledge, and service quality affect the individual taxpayer compliance variable simultaneously with a value of 63.8%, where 36.2% is influenced by other variables not examined in this study.

Pengaruh Persepsi Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada kopi Tuku Cabang Bintaro Tangerang Selatan Silvi Yanah; Fifin Arifianti
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/cbzvmv24

Abstract. This study was motivated by the rapid growth of the coffee shop industry in Indonesia, which hasintensified business competition. Changes in people's lifestyles have transformed coffee from merelya consumption need into a part of social activities and modern lifestyle. Consequently, consumersincreasingly consider product quality and price before making purchasing decisions. This studyaimed to examine the influence of Perceived Product Quality and Price on Consumer PurchasingDecisions at Kopi Tuku Bintaro Branch, South Tangerang. This research used a quantitativeapproach using a causal associative method. The population consisted of consumers of Kopi TukuBintaro Branch, with a sample of 180 respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The analysis included validity testing, reliability testing, classical assumption testing, t-test, F-test, andcoefficient of determination analysis. The results indicated that Perceived Product Quality had apositive and significant effect on Purchasing Decisions, with a t-value of 11.064 and a significancevalue of 0.000 < 0.05. Price also had a positive and significant effect on Purchasing Decisions, witha t-value of 6.640 and a significance value of 0.000 < 0.05. Simultaneously, Perceived ProductQuality and Price had a positive and significant effect on Purchasing Decisions, with an F-value of313.898 and a significance value of 0.000 < 0.05. The contribution of both variables to PurchasingDecisions is 78.7%, while the remaining 22.0% is influenced by other factors outside the scope ofthis study. Keywords: Brand Image; Perceived Product Quality, Purchasing Decisions

Strategi Badan Pendapatan Daerah Dalam Upaya Peningkatan Penerimaan Pajak Bumi dan Perkotaan (PBB-P2) di DKI Jakarta Tahun 2026 Fifin Arifianti; Dwikora Harjo2; Endi Idam Yanuar
Jurnal Ilmu Administrasi Publik Vol. 6 No. 2: Maret 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/b3m9fk78

This study aims to analyze the Regional Revenue Agency's strategy in increasing Rural and Urban Land and Building Tax (PBB-P2) revenue in Jakarta. This study uses a qualitative approach with a descriptive approach. Data collection techniques included in-depth interviews, observation, and literature review. Informants were selected using purposive sampling, involving officers from the Jakarta Provincial Regional Revenue Agency, taxpayers from North Jakarta, Central Jakarta, East Jakarta, West Jakarta, and South Jakarta, as well as academics. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and drawing and verifying conclusions. The results indicate that the Jakarta Provincial Regional Revenue Agency's strategy in increasing PBB-P2 revenue is implemented through strategy formulation, strategy implementation, and strategy evaluation. Strategy formulation is carried out through setting tax revenue targets, increasing tax outreach, and developing digital-based services. The strategy is implemented through the implementation of digital tax systems such as iSPPT and online payments, which make it easier for the public to pay taxes. The strategy is evaluated through monitoring tax revenue targets and realization, as well as taxpayer compliance levels. Obstacles faced in increasing PBB-P2 revenue include low taxpayer awareness, economic factors, tax administration constraints, limited understanding of digital systems, and technical disruptions in the online payment system. Efforts to overcome these obstacles include increasing tax awareness, developing digital services, assisting with the use of online payment systems, updating taxable data, and providing tax incentives in the form of administrative sanction waivers or tax amnesty. This research is expected to provide input for the Jakarta Provincial Regional Revenue Agency (BPN) in improving the effectiveness of its PBB-P2 revenue strategy to support regional revenue optimization and taxpayer compliance. Keywords Strategy, PBB-P2, Regional Tax, Regional Revenue Agency, Taxpayer Compliance

ONLINE BUSINESS TRANSFORMATION IN THE COVID-19 PANDEMIC ERA (CASE STUDY OF MSME ACTIVITIES IN TANGERANG CITY) Annisa Putri Auliya; Elang Rizka Syah Putra; Sandra Puspa Dewi; Zahirah Khairunnisa; Mohammad Sofyan; Fifin Arifianti; Nur Fitri Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 1 (2022): IJEBAR : Vol. 6, Issue 1, March 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4744

This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic

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