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All Journal JURNAL DIVERSITA International Journal of Economics, Business and Accounting Research (IJEBAR)
J. E. Sutanto
Universitas Ciputra Surabaya
Economics, Econometrics & Finance Education Neuroscience Social Sciences

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THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY AND PROMOTION TOWARDS MISS POE VIETNAM EATERY’S CONSUMER LOYALTY AT GWALK SURABAYA Jessica Laurentia; J. E. Sutanto; Michael Ricky Sondak
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5145

Abstract

This research entitled “The Influence of Service Quality, Product Quality and Promotion Towards Miss Poe Vietnam Eatery’s Consumer Loyalty at Gwalk Surabaya” has three objectives, namely: (1) Knowing the influence of service quality towards Miss Poe Vietnam Eatery’s consumer loyalty, (2) Knowing the influence of product quality towards Miss Poe Vietnam Eatery’s consumer loyalty, (3) Knowing the influence of promotion quality towards Miss Poe Vietnam Eatery’s consumer loyalty. Miss Poe Vietnam Eatery is a business that is engaged in food that offers Vietnamese food. This study uses quantitative methods. The population in this study are all consumers who have bought Miss Poe Vietnam Eatery products more than once. The sample in this study amounted to 170 respondents. Data was collected using a questionnaire that distributed online. In this study, the data obtained was processed using multiple linear regression analysis using the SPSS program as a tool. The results of this study are: (1) service quality has a significant effect on Miss Poe Vietnam Eatery’s consumer loyalty. (2) product quality has a significant effect on Miss Poe Vietnam Eatery’s consumer loyalty. (3) Promotion has a significant effect on Miss Poe Vietnam Eatery’s consumer loyalty. Keywords: Service Quality, Product Quality, Promotion, Consumer Loyalty.
Kualitas Layanan sebagai Penentu Retensi Pasien: Studi Pengaruh Kualitas Pelayanan dan Kepuasan pada Revisit Intention Yessica Vallentine; J. E. Sutanto
Jurnal Diversita Vol. 12 No. 1 (2026): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v12i1.17124

Abstract

Penelitialn ini bertuljulaln ulntulk mengalnallisis pengalrulh kulallitals lalyalnaln (service qulallity) terhaldalp kepulalsaln palsien daln nialt kulnjulngaln ullalng (revisit intention) di RS Mitral Kelulalrgal Walrul, sertal mengulji peraln kepulalsaln palsien sebalgali valrialbel medialsi. Penelitialn menggulnalkaln pendekaltaln kulalntitaltif dengaln metode sulrvei melalluli kulesioner skallal Likert 1–5. Popullalsi penelitialn berjulmlalh 10l.670l palsien, daln penentulaln salmpel menggulnalkaln rulmuls Slovin dengaln tingkalt kesallalhaln 5% sehinggal diperoleh 385 responden melalluli teknik pulrposive salmpling. ALnallisis daltal dilalkulkaln melalluli ulji valliditals, relialbilitals, regresi linier bergalndal, ulji alsulmsi klalsik, daln ulji Sobel ulntulk mengulji pengalrulh medialsi.Penelitialn diperkiralkaln menulnjulkkaln balhwal kulallitals lalyalnaln berpengalrulh positif daln signifikaln terhaldalp kepulalsaln daln revisit intention palsien, sertal kepulalsaln palsien memedialsi pengalrulh kulallitals lalyalnaln terhaldalp revisit intention.Halsil penelitialn dihalralpkaln dalpalt menjaldi dalsalr pengembalngaln straltegi peningkaltaln kulallitals lalyalnaln berbalsis pengallalmaln palsien, sertal memperkulalt ulpalyal retensi palsien dallalm persalingaln lalyalnaln kesehaltaln di wilalyalh Sulralbalyal–Sidoalrjo.
Co-Authors Jessica Laurentia Michael Ricky Sondak Yessica Vallentine