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Etika Komunikasi Visual Influencer Pariwisata Zakaria Lantang Sukirno
Journal of Tourism and Creativity Vol 4 No 2 (2020): Tourism Destination and Catastrophe
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v4i2.15713

Abstract

In tourism promotion, tourist destination visual attraction becomes a weapon to attract attention for tourism influencers through their social media. But visual ethical problem appears when photograph has been edited or manipulated by them. Thus, “what does visual communication ethic from influencer in tourism promotion like?”. This research based on concepts of utilitarian ethics, visual communication ethics, and tourism visual communication. For its methodology, this research uses positivistic paradigm, descriptive research, and utilitarian ethical evaluation method. Research findings obtained the quantification of harmful consequences and good consequences for tourism influencers photograph manipulation, and two alternative acts for tourism influencers visual communication ethics.
Dress Code: Identitas, Komunikasi, dan Kreativitas Zakaria Lantang Sukirno
Journal of Tourism and Creativity Vol 5 No 2 (2021): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i2.24458

Abstract

This research purpose was to describe the dress code role as the identity, creativity communication, creativity in service business organization. The research finding desribed that the higher level, mid level, and operational employees told that the uniform was part of their self’s and organization’s identity that was able to build thier proudness, to belong, to motivate in achievement, and to control their behavior. On the other hand, the customers told that the company’s uniform was representing their wish to get company’s primal service and trust. The recommendation from the employees on all levels and the customers were requiring a stylish, expensive-look, and creative, and changing the uniform periodically.
Model Komunikasi Pemasaran Bisnis Jasa Zakaria Lantang Sukirno
Journal of Tourism and Creativity Vol 1 No 1 (2017)
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

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Abstract

Abstract Marketing communication is one of the tools of service business which base onhospitality. From practical and tacktical aspec integrated maketing communicationactivities is marketing communication mix “7P”; advertising, direct marketing,digital marketing/internet, sales promotion, public relations and personal selling.Integrated marketing communication for service business must adaptation to social,culture, economic situations and market targeting. The core of succesful of servicebusiness are uniqueness, quality and excellent service of the product throughinteraktif marketing. Key Word: marketing communication, service business
Teknologi Komunikasi Informasi dan Dekonstruksi Tren Pariwisata Zakaria Lantang Sukirno; Edoardo Irfan
Journal of Tourism and Creativity Vol 3 No 2 (2019): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v3i2.14023

Abstract

Abstract ICT progress and dynamics has been changing human behavior and life. Thus, tourism industry has changed drastically because of the new media development. The changes in organizational order or structure, society, trend, and culture based on technology development become the signifier of postmodern era. ICT is responsible for the drastic change of tourist consumer behavior, tourist service companies, tourism marketing, and tourism business. That’s called as deconstruction. Tourism business must be sensitive to the consumer behavior and consumer culture deconstruction in this digital era that occurs in the tourism trend by following the ICT usage trend. Tourism entrepreneurs must deconstruct their mindset from competition to collaboration.Keywords : ICT, postmodern, deconstruction, tourism, apps, startup
Iklan Sebagai Komunikasi Krisis Pandemi Covid-19 Dalam Promosi Pariwisata Zakaria Lantang Sukirno; Tono Purwantoro
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.28900

Abstract

Hotels and tourism industries have been affected by Covid-19 pandemic crisis in Indonesia since the end of March 2020. Hotel Santika and Amaris Hotels suffered that impact too, thus to overcome its crisis, they needed to apply a way of creative crisis communication using advertisement. How were the symbolization of crisis communication of Covid-19 pandemic on audio visual advertisements of Hotel Santika and Amaris Hotels? This research was held using Ferdinand de Saussure’s semiotics, applying creative visual analysis, and interview. The research unit of analysis were Hotel Santika and Amaris Hotels advertisements, and hotels customers as informants. The semiotics creative visual analysis showed those symbols of advertisements have described the health protocols. The interview results showed the hotels customers interpreted those advertisements could answer their anxiety, those became a persuasion for the public in new normal life, and those could provide them senses of secure, comfortable, and healthy at hotels.
REDEFINISI KOMUNIKASI ADMINISTRASI Zakaria Lantang Sukirno; Setyowati Karyaningtyas; Alma Mandjusri; Des Hanafi
Jurnal Ilmiah Administrasita' Vol. 15 No. 1 (2024): EDISI JUNI 2024
Publisher : Program Studi Administrasi Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/administrasita.v15i1.747

Abstract

Multidisciplinarity between communication science/studies and administrative science has not been explicitly claimed within various literature. Whereas in fact, the subject of administrative communication has been long a discourse since the 1960s. So, how is the state-of-the art of administrative communication? This article aims to explore the development of administrative communication subject and to reveal the multidisciplinarity of communication science/studies and administrative science. The method used in this research is non-systematic stand alone review with  traditional-narrative review technique. The result of the study reveals the refinery and redefinition of administrative communication.