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All Journal Jurnal Ilmiah Edunomika (JIE)
Andri Nurtantiono
Sekolah Tinggi Ilmu Ekonomi Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Minat Beli Sebagai Variabel Intervening Pada Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Mascara Maybelline Mely Susianawati; Andri Nurtantiono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4977

Abstract

The reason for this reasoning is to determine the impact of Brand Image and Promotion on Purchase Decisions with Purchase Intention as an intermediary variable. This strategy uses path analysis. The test used was 97 respondents. Collecting information by means of a questionnaire. It turns out that the variables of Brand Image and Promotion have an impact on Buying Interest at the same time. The Brand Image variable displays a noteworthy impact on Purchase Intention. The progress variable is partially unimportant for intentional purchases. The concurrent impact of Brand Image, Promotion, and Buying Interest factors have a synchronous impact on Purchase Decision. Partial Impact of Brand Image and Purchase Interest have an impact on Purchase Decision, while promotion is not affected by Purchase Decision. Keyword: Brand Image, Promotion, Purchase Interest, Purchase Decision
PENGARUH WORD OF MOUTH (WOM), KUALITAS PELAYANAN, KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA TRANSPORTASI ONLINE GRABBIKE DI KOTA SURAKARTA Yasmin Rajaa Nabilah; Andri Nurtantiono
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1381

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Service Quality, Security, and Trust on Consumer Decisions using GrabBike Online Transportation Services in Surakarta City. From distributing questionnaires to 100 respondents, results show that Word of Mouth, Service Quality, and Trust have a significant effect on consumer decisions while security has no significant effect on consumer decisions. Keywords: Consumer Decisions, Word of Mouth, Service Quality, Security, Trust
ANTARA PERSEPSI DAN PENGARUH LINGKUNGAN TERDEKAT, FAKTOR PENENTU KONSUMEN PADA PEMBELIAN SEPEDA MOTOR “HONDA” Andri Nurtantiono; Ismail Marzuki; Aditya Chinintyawan Kayohakicky; Maruti Oktalina
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2988

Abstract

The purpose of this study was to analyze the influence of family, reference groups and perceptions on purchasing decisions for Honda motorcycles in Surakarta City. This research approach uses quantitative research methods, in the form of empirical research with the object of the people of Surakarta City who have Honda motorcycles with 128 respondents as the research sample. All hypotheses in this study were proven, namely that either partially or simultan the Family, Reference Groups and Perceptions Variables had a significant positive effect on purchasing decisions. Perception Variables become the dominant variable influencing the Purchase Decision. Keywords : Purchase Decision, Family, Reference Group, Perception
IMPLIKASI STORE ATMOSPHERE, KUALITAS PRODUK, PERSEPSI HARGA, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI EUPHORIA CAFÉ KARANGANYAR Muhammad Akbar Wisnu Mumpuni; Andri Nurtantiono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3959

Abstract

This study aims to determine the effect of store atmosphere, product quality, price perception, and lifestyle on purchasing decisions at Euphoria Café Karanganyar. The type of research used is quantitative research with survey methods conducted on visitors to Euphoria Café Karanganyar. The results of the analysis using multiple regression analysis are store atmosphere, product quality, lifestyle have a significant effect on purchasing decisions at Euphoria Karanganyar, while price perceptions have no significant effect on purchasing decisions at Euphoria Café Karanganyar. Suggestions in this study are referring to the store atmosphere variable at Euphoria Karanganyar, further improving the attractive decorations and seating layouts on the first and second floors which are not only able to accommodate a large number of visitors but also add comfort when they visit. Referring to lifestyle variables, hanging out activities for visitors can become one of the lifestyles that are carried out, Euphoria Café Karanganyar can add game facilities that are not yet available such as board games, jenga, uno cards and others to attract more visitors to come to the cafe. . Referring to the product quality variable, especially with regard to the menus served, the café can add new products from food and beverages. Referring to the price perception variable, Euphoria Karanganyar must review the prices at the cafe and restaurant which are set periodically while taking into account the level of competition. Keywords: Store Atmosphere, Product Quality, Price Perception, Lifestyle, and Purchase Decision
Pengaruh E-WOM, Endorser Influencer, dan E-Service Quality Terhadap Keputusan Pembelian Online Pada Live Streaming TikTok Di Kabupaten Boyolali Charisma Octaviana Saputri; Andri Nurtantiono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12306

Abstract

The objective of this research is to examine the effects of E-WOM (electronic word-of-mouth), endorser influencer, and e-service quality variables on the decision-making process for online purchases during live streaming sessions on the TikTok platform. TikTok has gained immense popularity as a social media hub, especially for influencers to engage directly with their audience. The primary data for this research were gathered through the administration of a focused questionnaire survey. To active TikTok users involved in live streaming and making purchasing decisions. Purposive sampling, based on specific criteria, was employed to select 120 respondents. The research combines data collected directly through questionnaires and information obtained from a review of existing literature. The outcomes of the data analysis reveal that the variables of E-WOM, endorser influencer, and e-service quality significantly and positively influence decisions related to online purchases. Keywords : E-WOM, Endorser Influencer,,E-Service Quality, Online Purchases Decisions.
Co-Authors Aditya Chinintyawan Kayohakicky Charisma Octaviana Saputri Ismail Marzuki Maruti Oktalina Mely Susianawati Muhammad Akbar Wisnu Mumpuni Yasmin Rajaa Nabilah