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This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Ismail Marzuki
Sekolah Tinggi Ilmu Ekonomi Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANTARA PERSEPSI DAN PENGARUH LINGKUNGAN TERDEKAT, FAKTOR PENENTU KONSUMEN PADA PEMBELIAN SEPEDA MOTOR “HONDA” Andri Nurtantiono; Ismail Marzuki; Aditya Chinintyawan Kayohakicky; Maruti Oktalina
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.2988

Abstract

The purpose of this study was to analyze the influence of family, reference groups and perceptions on purchasing decisions for Honda motorcycles in Surakarta City. This research approach uses quantitative research methods, in the form of empirical research with the object of the people of Surakarta City who have Honda motorcycles with 128 respondents as the research sample. All hypotheses in this study were proven, namely that either partially or simultan the Family, Reference Groups and Perceptions Variables had a significant positive effect on purchasing decisions. Perception Variables become the dominant variable influencing the Purchase Decision. Keywords : Purchase Decision, Family, Reference Group, Perception
Co-Authors Aditya Chinintyawan Kayohakicky Andri Nurtantiono Maruti Oktalina