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Pelatihan manajemen pemasaran dan laporan keuangan umkm usaha kerajinan Desa Sidomukti Kabupaten Magetan Silaturahmi, Gati; Widiasmara, Anny
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.271 KB) | DOI: 10.53088/penamas.v2i1.223

Abstract

In addition to being a profitable business, the Batik business can also preserve the culture of the Indonesian nation. Problems faced by the Batik Mukti Rahayu Joint Business Group (KUBE) in Sidomukti Village, Magetan Regency, which houses 22 batik artisans, marketing has only been limited to their circles or the surrounding community. In addition, KUBE's financial reports are done manually, so KUBE has not predicted its financial capacity. Seeing this, the 2021 Innovation Talent Team will conduct marketing training and operate a simple cash flow application. The method used is field observations, data collection, marketing training, and simple cash flow applications to make financial reports. These marketing training results are that Batik Mukti Rahayu craftsmen (KUBE) in Sidomukti Village, Plaosan District, Magetan Regency already have an Instagram account and a shop at Shopee. It can operate a simple cash flow application for financial reports. The "Pring Sedapur" motif, which is the icon of KUBE, can be recognized by many people and is a source of pride for the people of Magetan.
Pelatihan kewirausahaan inovasi pemasaran dan varian rasa era digital Desa Kedungmaron Kabupaten Madiun Iskandar, Dicky; Widiasmara, Anny
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.675 KB) | DOI: 10.53088/penamas.v2i1.224

Abstract

Small and Medium Enterprises (SMEs) of tempeh chips in Madiun Regency are experiencing rapid development, including the "NAJA" tempeh chips produced by Mrs. Yuli. So far, the problems faced are only word-of-mouth promotion and have not done online marketing, and there are no product variants. The 2021 Innovation Talent Team conducts marketing innovation training based on Digital marketing in collaboration with Shopee Indonesia and provides flavor variants for tempeh chips. The method used is field observation, data collection, and training on Marketing Innovation, Flavor Variants, and Packaging. The results of consumer training are easier to view and order products via Instagram, Whatsapp and telephone by cooperating with Shopee E-commerce and making permits. This training also provides ways to make packaging neater and more efficient. Flavor variants include original taste, balado, roast beef, grilled corn, chicken onions, spicy. Tempe chips UKM "NAJA" can expand its business reach so that many people can recognize tempeh chips with various flavors, and the market share is getting wider.
Pelatihan digital entrepreneurship untuk memasuki pasar virtual: UMKM handycraft Desa Cileng, Kecamatan Poncol, Kabupaten Magetan Widiasmara, Anny; Devi, Heidy Paramitha; Nurhayati, Puji; Aviyanti, Richo Diayan; Taufiq, Abd Rohman; Chairunnisa, Diaz Martha
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v2i1.358

Abstract

The increase in the number of MSMEs will not contribute and sustain if MSMEs are not able to compete with the changing times. Internet of Things (IoT) is one form of changing times that has an impact on all aspects, including business. The impact of IoT on business is the shift of business from conventional business to digital business. MSMEs must respond to these business changes, one of which is by changing conventional marketing to digital marketing. The target of this PKM program is a group of MSMEs producing handicrafts in Cileng Village, Magetan which still lacks literacy about marketing and information technology. The purpose of this activity is to increase literacy on marketing strategies and information technology, develop marketing reach, and increase turnover. The method of service is mentoring and training. Mentoring and training related to product photos, making product descriptions using copywriting techniques, and opening an online store. The training program is expected to increase literacy knowledge about digital marketing, expand market reach, and fulfill the desired turnover target.
Efek New Normal Terhadap Harga Saham dan Volume Transaksi Agustina, Nisya; Hariyani, Diyah; Widiasmara, Anny; Jarwa, Tri
Akuntansi: Jurnal Akuntansi Integratif Vol. 8 No. 1 (2022): Volume 8 Nomor 1 April 2022
Publisher : Prodi Akuntansi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/jai.v8i1.871

Abstract

The new normal policy which started on June 1, 2020 provides changes to stock prices and transaction volumes due to the Covid-19 pandemic. This research is directed to see whether there are differences in stock prices and transaction volumes before and during the new normal in the nine IDX industrial sectors. This study uses a quantitative descriptive method with secondary data taken for 60 days before the new normal and 60 days during the new normal then processed with the Wilcoxon Sign Rank test through SPSS 23 software. The data results reveal that there are differences in stock prices before and during the new normal period. in the eight IDX industrial sectors. In the trade, services and investment sectors, there was no difference in stock prices before and during the new normal. The result of transaction volume is that there are differences in transaction volume before and during the new normal period in nine IDX industrial sectors. The difference in stock prices and the volume of transactions that occur increases during the new normal.