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Journal : Jurnal Ilmiah ASET

Pengaruh Faktor Kebudayaan, Sosial, Pribadi dan Psikologi terhadap Perilaku Pembelian Ayu, Nila Desanda Dara; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 13 No 2 (2011): Jurnal ASET Volume 13 No 2
Publisher : STIE Widya Manggala

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Abstract

The purpose of this study was to determine the influence of cultural factors, social factors, personal factors, and psychological factors on consumer behavior in the purchase of liquid soap at Toko Sami Untung Pasar Mrican Semarang. The population in this research was all consumers who bought soap liquid in Toko Sami Untung Pasar Mrican Semarang by the number of samples used 100 respondents. The sampling technique used in this study was convenience sampling and the analysis tool used wasmultiple linear regression. The results showed that based on a partial test of the hypothesis with the t test results obtained for X1 = 13.525; X2 = 4.394 and X3 = 2.397 and t table 1.985, so it lied in refused Ho, it means that there was a significant effect between cultural factors, social factors, factors personal, and psychological factors on consumer behavior in the purchase of liquid soap at Toko Sami Untung Pasar Mrican Semarang. The coefficient of determination of the four independent variables of 79.6% means that the variation of the four independent variables in explaining consumer behavior and 20.4% is explained by other variables that are not mentioned in this study, such as pricing, quality service and product quality.
Faktor-Faktor yang Berpengaruh terhadap Kepuasan Kerja di PT. Perkebunan Nusantara IX Batujamus Karanganyar Fitriani, Fitriani; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 14 No 1 (2012): Jurnal ASET Volume 14 No 1
Publisher : STIE Widya Manggala

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Abstract

The objective of this research was to find out the influence of individual factor, social factor and primary factor in work toward work satisfaction at PT Perkebunan Nusantara IX Batujamus/Kerjoarum Karanganyar. The population in this research was entire employees counted as 1750 employees at PT Perkebunan Nusantara IX Batujamus/Kerjoarum Karanganyar. The samples were 95 respondents. The technique sampling that was used in this research was purposive sampling. The analysis instrument used in this research was multiple linear regression. The research result showed that there was significant influence of individual factor, social and primary factor in work toward job satisfaction at PT Perkebunan Nusantara IX Batujamus Karanganyar. The partial research result showed that individual factors influence the job satisfaction of employees of PT. Perkebunan Nusantara IX Batujamus Karanganyar. Social factors also influence the job satisfaction of employees of PT. Perkebunan Nusantara IX Batujamus Karanganyar and primary factor in work towards job satisfaction at PT Perkebunan Nusantara IX Batujamus Karanganyar.
Pengaruh Pengetahuan, Ketrampilan, Kemampuan, Sikap, Perilaku terhadap Produktivitas Asmuni, Asmuni; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 14 No 2 (2012): Jurnal ASET Volume 14 No 2
Publisher : STIE Widya Manggala

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Abstract

The purpose of this study was to find out the influence of knowledge, skills, abilities, attitudes and behaviors on productivity of the employees of the production department of PT Lukie Works Indonesia. The population in this study was 358 employees of the production department of PT Lukie Works Indonesia. While the samples were 80 respondents. The sampling technique used was non probability sampling with Judgment. The analysis tool used in this research was multiple linear regression, which was firstly examined by validity and reliability test. The results partially showed that there was significant influence of knowledge, skills, abilities, attitudes and behaviors on productivity of theemployees of the production department of PT Lukie Works Indonesia. While the hypothesis test simultaneously with the test results obtained was significant influence of knowledge, skills, abilities, attitudes and behaviors on productivity of the employees of the production department of PT Lukie Works Indonesia. The coefficient of determination of the five independent variables = 66.3% meaning that the variation of the five independent variables in explaining productivity = 66.3% while the remaining 33.7% was explained by other variables that were not mentioned in this study.
Faktor-Faktor yang Mempengaruhi Perilaku Individu dalam Organisasi Riyadi, Sigit; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 15 No 1 (2013): Jurnal ASET Volume 15 No 1
Publisher : STIE Widya Manggala

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Abstract

This study aimed to analyze the influence of Variabels of individual, psychological, and organization on the behavior of individuals in Mataram Sakti of Branch Mijen. The population in this study was 40 people that is the whole staff and all population was sampled. The analytical tool used in this study was multiple linearregression. The results showed that the individual, psychological, and organizational significantly influence the behavior of individuals in Mataram Sakti of Branch Mijen.
Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Karyawan di PT. Intrias Mandiri Sejati (IMS) Madjid, Abdul; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 15 No 2 (2013): Jurnal ASET Volume 15 No 2
Publisher : STIE Widya Manggala

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Abstract

Reliable human resources owned by the company provides a distinct advantage. The aim of this research was to determine the influence of individual factor, social factor and main factor in work at outsourcing employee of Collection Division of PT. Intrias mandiri Sejati ( IMS ) which is placed at PT. Bank Internasional Indonesia branch Majamas Semarang. The population used as well the samples in this research were 50 employees with purposive sampling. The analysis tool used in this research was multiple linear regresssion, which was previously tested by validity and reliability to see the data quality. The results showed that the individual factor, the social factor and the main factor in work influenced the employee’s job satisfaction at outsourcing employee of Collection Division of PT. Intrias mandiri Sejati ( IMS ) which is placed at PT. Bank Internasional Indonesia branch Majamas Semarang.
Pengaruh Motivasi dan Kemampuan terhadap Kinerja Karyawan AJB Bumiputera Cabang Kudus Masanggara, Erika Ditya; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 16 No 1 (2014): Jurnal ASET Volume 16 No 1
Publisher : STIE Widya Manggala

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Abstract

The purpose of this research was to know the influence of motivation and ability on employee performance at AJB BUMIPUTERA Kudus branch. The populations in the research were 70 respondents. The analylsis instrument used in this research was multiple linear regression. The result showed that there was significant influence of motivation and ability on employee performance in AJB BUMIPUTERA Kudus branch. Coefficient of determinacy of the two independent variables of 0,669 means that the variation of the two independent variables in explaining the performance of 66,90 %, while the rest (100 %- 66,90 % = 33,1 %) is explained by other variables which are not mentioned in this research.
Daya Saing Usaha Mikro Kecil : Modifikasi Porter Diamond Model Rustian, Lita Apriani; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 22 No 2 (2020): Jurnal ASET Volume 22 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.22.2.169

Abstract

This study aims to analyze: (1) the effect of production factors on competitiveness; (2) the effect of demand conditions on daylight power (3) the effect of related and supporting industries on competitiveness (4) the effect of production factors, demand conditions and related and supporting industries on competitiveness. Respondents in this study were 90 micro and small businesses that became partners of Pusat Layanan Usaha Terpadu (PLUT) in the Special Region of Yogyakarta. The variables used in this research are related and supporting industrial cooperation as independent variables, production factors, demand conditions, competitiveness as the dependent variable. Data collection using questionnaires and data analysis using multiple linear regression analysis. The results of the research are showed that, production factors have an effect on MSE competitiveness of 6.05%, demand conditions of 11.28% and related and supporting industries of 8.58%.
Strategi Pemasaran Berbasis Kepuasan Pelanggan : Memahami Peran Kualitas Layanan dan Harga Widiastuti, Tantri; Numberi, Agustinus
Jurnal Ilmiah Aset Vol. 26 No. 1 (2024): Jurnal ASET Volume 26 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.1.236

Abstract

This study aimed to find out and describe the influence of service quality and price on customer satisfaction. Furthermore, in this study, customer satisfaction research focused only on the Salon “X”. The method of analysis in this study was regression test conducted by testing the effects of independent variables to the dependent variable. Analysis used in the study was quantitative analysis. Based on the testing and the discussion that has been done it can be concluded that testing the assumptions of classical test, which consisted of the test multikoliniarity, heteroscedasity test, and normality test didn’t show any indicators and disorders in the classical assumption test. While the results of multiple linear regression test that consisted of quality of service and price were independent variables simultaneously or F test had positive and significant impact on customer satisfaction. And partial or t test showed that the quality of service and price had a positive and significant impact on customer satisfaction at Salon “X”.