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All Journal International Journal of Economics, Management, Business, and Social Science GREENOMIKA
Nugrahanti, Ratri Buda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Scientometrics Approach: Online Review Customer and Purchase Decision Sholeh, Badrus; Yunianto, Tias Andarini; Kautsar, Achmad; Paramita, R.A. Sista; Indriastuty, Nina; Nugrahanti, Ratri Buda; Oktavia, Windy Dwi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i2.423

Abstract

In the digital era, online customer reviews play a crucial role in consumer decision-making processes. This study aims to analyze these reviews to gain insights into the quality and reliability of products and services. Using VOS Viewer, data from 455 relevant articles identified from the Science Direct database in the fields of Business, Management and Accounting, Economics, Econometrics and Finance, and Social Sciences were analyzed. The cluster analysis revealed five main clusters: (1) Strategic Integration and Digital Transformation in B2B Markets, (2) Influencer Dynamics and Consumer Engagement in the Digital Era, (3) Digital Consumer Engagement and Motivation on Social Platforms, (4) Consumer Behavior and Brand Dynamics in Environmental and Social Contexts, and (5) Digital Loyalty and Purchase Dynamics, (6) Pandemic Risk and Sustainable B2B Marketing Dynamics, (7) Consumer Response and CSR Dynamics in Service Encounters, (8) Digital Innovation and Capability in Business Customer Servitization, (9) Customer Agility and Success in Virtual Reality Marketing, (10) Elevated Customer Experience in Social Presence Marketing, (11) Personalized Industrial Marketing and Privacy Concerns, (12) Export Performance and Supplier Relationships in Immigrant-Led Management. By leveraging this technology and effectively managing customer relationships, businesses can build a competitive advantage and achieve sustainable growth in an increasingly digital market
Beyond Green HRM: Understanding The Mediating and Moderating Factors in Sustainable Tourism Practices Nugrahanti, Ratri Buda; Widiastuti, Tantri; Afandi, Donny Arif
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 3 (2025): September 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i3.476

Abstract

This study systematically reviews the role of Green Human Resource Management (GHRM) in promoting environmental performance, employee engagement, and corporate sustainability within the tourism and hospitality industry. It examines key mediators, such as psychological green climate and responsible leadership, and explores moderating factors, including HRM system strength and leadership style, that influence GHRM effectiveness. The study also identifies challenges, research gaps, and future directions in GHRM adoption within hospitality organizations. Using a systematic literature review (SLR) methodology, this study follows the PRISMA framework to identify, screen, and analyze 38 peer-reviewed studies from Scopus (2015–2025). Articles were evaluated based on empirical rigor, relevance, and contributions to GHRM research in hospitality. The findings confirm that GHRM enhances environmental performance by fostering green employee behavior (GEB), affective commitment, and environmental awareness. Leadership engagement, HRM system strength, and employee personality traits moderate their effectiveness. However, financial constraints, regulatory inconsistencies, and cultural resistance pose adoption challenges. The study highlights the need for leadership-driven sustainability cultures and regulatory support to strengthen GHRM adoption. Finally, this study focuses on Scopus-indexed articles in tourism and hospitality, limiting its generalizability.
The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

Abstract

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.
Co-Authors Afandi, Donny Arif Badrus Sholeh Indriastuty, Nina Kamila, Edita Rachma Kautsar, Achmad Muhafidhah Novie Oktavia, Windy Dwi R.A. Sista Paramita Sholikhah, Afifatus Tantri Widiastuti Yunianto, Tias Andarini