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All Journal Jurnal Ilmiah ASET
Rustian, Lita Apriani
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Economics, Econometrics & Finance Social Sciences

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Daya Saing Usaha Mikro Kecil : Modifikasi Porter Diamond Model Rustian, Lita Apriani; Widiastuti, Tantri
Jurnal Ilmiah Aset Vol 22 No 2 (2020): Jurnal ASET Volume 22 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.22.2.169

Abstract

This study aims to analyze: (1) the effect of production factors on competitiveness; (2) the effect of demand conditions on daylight power (3) the effect of related and supporting industries on competitiveness (4) the effect of production factors, demand conditions and related and supporting industries on competitiveness. Respondents in this study were 90 micro and small businesses that became partners of Pusat Layanan Usaha Terpadu (PLUT) in the Special Region of Yogyakarta. The variables used in this research are related and supporting industrial cooperation as independent variables, production factors, demand conditions, competitiveness as the dependent variable. Data collection using questionnaires and data analysis using multiple linear regression analysis. The results of the research are showed that, production factors have an effect on MSE competitiveness of 6.05%, demand conditions of 11.28% and related and supporting industries of 8.58%.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian di DimDimSum Tlogorejo Semarang Agitta, Stevanie Rabella; Rustian, Lita Apriani; Setiawan, Freddy Aldo
Jurnal Ilmiah Aset Vol. 27 No. 1 (2025): Jurnal ASET Vol 27 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.27.1.252

Abstract

The purpose of this study was to determine the effect of product quality and price on purchasing decisions of food products at DimDimSum Tlogorejo Semarang. This study used a sample of 100 people. The analysis data technique that used is multiple linear regression analysis regression analysis. The results of this study shows that there is a positive and significant effect of variable product quality (X1) and variable price (X2) on purchasing decision (Y). The influence of product quality (X1) and price (X2) on purchasing decisions (Y) is 52.1%, while the remaining 47.9% is influenced by other variables not examined in this study.
Co-Authors Agitta, Stevanie Rabella Setiawan, Freddy Aldo Tantri Widiastuti