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All Journal JOURNAL OF INDONESIAN ISLAM Nyimak: Journal of Communication Sintesa
Afifatur Rohimah
Airlangga University And UIN Sunan Ampel Surabaya
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication Ani Herna Sari; Rahma Sugihartati; Nur Wulan; Afifatur Rohimah
Nyimak: Journal of Communication Vol 6, No 2 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v6i2.6430

Abstract

Health communication has undergone a revolution since the advent of social media, health content is no longer a tool for disseminating health information by medical or health personnel, but has become content that is easily produced by the general public. The purpose of this study is to uncover the implementation of the health revolution through Instagram content. Phenomenological research methods with content analysis, which is strengthened by data mining through Focus Group Discussions and interviews. The results showed that social media made health communication undergo a revolution. The communication process that is formed is a multi-step flow of communication (many stages), even the circulation of information forms a layer layer of stages in communication becomes irregular. This makes people experience more spill over of communication, which changes the culture of health communication in society.Keywords: The revolution of health communication, content, information sharing, social media ABSTRAKKomunikasi kesehatan telah mengalami revolusi sejak hadirnya media sosial, konten kesehatan tidak lagi menjadi alat penyebaran informasi kesehatan oleh tenaga medis atau kesehatan, tapi sudah menjadi konten yang dengan mudah diproduksi oleh masyarakat umum. Tujuan penelitian ini mengungkap implementasi revolusi kesehatan melalui konten instagram. Metode penelitian fenomenologi dengan analisis konten, yang diperkuat dengan penggalian data melalui Focus Group Discussion dan wawancara. Hasil penelitian menunjukkan bahwa media sosial membuat komunikasi kesehatan mengalami revolusi. Proses komunikasi yang terbentuk adalah multi step flow of communication (banyak tahap), bahkan peredaran informasinya membentuk layer layer tahap dalam komunikasi menjadi tidak teratur. Hal ini membuat masyarakat mengalami more spill over of communication (peluberan informasi yang berlebihan), yang merubah budaya komunikasi kesehatan di masyarakat.Kata Kunci: Revolusi komunikasi kesehatan, konten, peluberan informasi, media sosial
GUGURNYA PASAR RITEL KONVENSIONAL DI ERA DIGITAL Afifatur Rohimah
Sintesa Vol 1 No 1 (2022): Jurnal Sintesa Volume 1 No 01 Februari 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v1i1.8176

Abstract

Era digitaliasasi komunikasi memberikan dampak pada berbagai sendi kehidupan, salah satunya pada dunia komunikasi pemasaran. Berdasarkan data yang didapat, mulai menginjak akhir 2016 hingga awal 2017 menjadi awal gejolak pasar ritel modern. Satu persatu pasar ritel modern berguguran sebab masyarakat modern tidak lagi menginginkan aktifitas berbelanja nyaman dan amna, namun juga praktis dan efisien. Hal ini ditawarkan oleh belanja secara online, beragamnya keuntungan yang didapat membuat masyarakat lebih memilih aktifitas berbelanja secara online daripada belanja secara konvensional. Dibalik banyaknya keuntungan yang ditawarkan belanja secara online, pasar ritel modern wajib mengantisipasi dan melakukan beberapa program untuk menjaga eksistensinya dipasaran. Hal ini bertujuan agar masa hidup pasar ritel modern lebih panjang. Pada era perkembangan digitalisasi komunikasi wajib adanya bebrapa alternatif untuk mengantisipasi emundurannya di masyarakat. Sehingga tidak lagi adanya proses gugur nya pasar konvensional pada era digital.
DOMINATION OF PUBLIC SPHERE AND REPUTATION OF PREACHER IN SOCIAL MEDIA Zuhriyah, Luluk Fikri; Rohimah, Afifatur
JOURNAL OF INDONESIAN ISLAM Vol 18, No 1 (2024)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/JIIS.2024.18.1.69-97

Abstract

Online social media has been widely used by Muslim preachers in Indonesia. This research critically examines the activities of Instagram account @edhnx which spreads da‘wa messages of popular preachers massively on his Instagram account. The research uses a qualitative approach with virtual ethnographic methods. The context of public space which is close to freedom actually harbors discourses of domination and reputation. The da‘wa messages from popular preachers are deliberately disseminated to get audience responses in the form of opinions, interactions and participation. As it progressed, audience responses became increasingly diverse. This then creates an ideal public space, namely a public space that fulfills the activities of a multicultural society. Thus, social media accounts are not only used as a space for mutually beneficial interaction. Ownership of public space gives rise to control of digital public space through preaching messages that can be carried out by anyone without having to first become a preacher. Social media accounts ultimately become an ideal public space to demonstrate dominance as a subject controlling space which can be done openly and freely by utilizing da‘wa messages.
Co-Authors Ani Herna Sari Nur Wulan Sugihartati, Rahma Zuhriyah, Luluk Fikri