Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal STEI Ekonomi
Rynaldi Pratama Nur Maulana
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi dan Impulse Buying Terhadap Keputusan Pembelian pada Bunga Swalayan Sampang Rynaldi Pratama Nur Maulana; Supriyono Supriyono
Jurnal Ekonomi Vol 30 No 01 (2021): [Jurnal STEI Ekonomi - JEMI] Vol. 30 No. 01 (Juni - 2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v30i01.417

Abstract

The purpose of this study was to determine the effect of promotion and impulse buying on purchasing decisions at Bunga Swalayan. This research is a quantitative research that uses a questionnaire as a data collection method. With a population of all consumers who make purchases at Bunga Swalayan Sampang. The sample in this study amounted to 50 respondents using accidental sampling technique. The data used are primary and secondary data. While the analysis used is Partial Least Square (PLS). The results in this study indicate that 1) promotion has a positive effect on purchasing decisions at Bunga Swalayan Sampang, 2) impulse buying has a positive effect on purchasing decisions at Bunga Swalayan Sampang.
Co-Authors Supriyono Supriyono