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All Journal Creative Research Management Journal
Meimon Putra Abela
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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HUBUNGAN SERVICE RECOVERY DENGAN LOYALITAS NASABAH PADA BANK BENGKULU UNIT PANORAMA Siti Hanila; Meimon Putra Abela
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1243

Abstract

Service recovery is a significant determinant of customer satisfaction and loyalty. The effort tomaintain a relational relationship with dissatisfied customers through effective service recoveryhas become the main focus of customer retention strategies. The purpose of this study is to findout the relationship between service recovery and customer loyalty at the Bengkulu UnitPanorama Bank. The samples in this study were 80 customers who received services from theBank Bengkulu Panorama Unit and the sampling technique was accidental sampling technique.The data collection method used quesionary and the analyst method used was Spearman rankcorrelation and data truth testing with t test
Co-Authors Siti Hanila