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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Siti Hanila
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ANALISIS PERILAKU KONSUMEN DALAM BERBELANJA PADA ZAN MART DI KABUPATEN BENGKULU SELATAN Siti Hanila; Nia Indriasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 1 (2018)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.439 KB) | DOI: 10.37676/ekombis.v6i1.432

Abstract

Siti Hanila, Nia Indriasari; The purpose of this study is to determine the factors of completeness of products and services have an effect on buying decision in shopping at Zan Mart in South Bengkulu Regency. The population in this study is all consumers who happened to visit and buy in Zan Mart. Sampling using random sampling technique that amounted to 100 people. From the calculation results simultaneously obtained Fcount of 48.499 while Ftable 3.09 Ho thus rejected and Ha accepted simultaneous means of completeness of products and services have a significant effect on buying decision at Zan Mart in South Bengkulu Regency. Partially obtained by tcount X1 = 13,9481 and tcount X2 = 7,8455 and ttable 1,98 means Ho is rejected, so partially completeness of product and service have significant effect to buying decision. The conclusion of the research results that there is influence of completeness of products and services to the decision to buy at Zan Mart in South Bengkulu Regency. Effect simultaneously equal to 51,2% and partially influence of variable X1 = 66,5% and variable X2 = 38,6%. Suggestions that can be given is the Zan Mart should pay attention to the completeness of the product and offered so that consumers will feel satisfied. Regarding the service, should be more attention especially the element of speed, accuracy, security, friendliness, and comfort because service variables have a big enough influence in the decision to buy on Zan MartKey Words: Completeness Of Product, Service And Buying Decision.
ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU Sri Handayani; Siti Hanila; Mimi Kurnia Nengsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.974 KB) | DOI: 10.37676/ekombis.v6i2.609

Abstract

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.
HUBUNGAN SERVICE RECOVERY DENGAN LOYALITAS NASABAH PADA BANK BENGKULU UNIT PANORAMA Siti Hanila; Meimon Putra Abela
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1243

Abstract

Service recovery is a significant determinant of customer satisfaction and loyalty. The effort tomaintain a relational relationship with dissatisfied customers through effective service recoveryhas become the main focus of customer retention strategies. The purpose of this study is to findout the relationship between service recovery and customer loyalty at the Bengkulu UnitPanorama Bank. The samples in this study were 80 customers who received services from theBank Bengkulu Panorama Unit and the sampling technique was accidental sampling technique.The data collection method used quesionary and the analyst method used was Spearman rankcorrelation and data truth testing with t test
The Influence of Compensation and Work Experience on the Performance of ASN Employees at Satpol PP and Firefighters in South Bengkulu Regency Tanti Harlena; Eska Prima Monique; Siti Hanila
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3600

Abstract

In a governance organization require the quality of human being as labour yielding result of optimal job as according to its job goals. Target of this research To prove Compensation and Job Experience have an effect on to performance officer of ASN in Satpol PP and of Damkar Sub-Province of Bengkulu South.Sampel of part of population as for in this research is entire/all Officer of ASN in Satpol PP and of Damkar Bengkulu south. Researcher take sampel by accidental sampling chosen some one who is assumed can deputize the the population which amount to 42 people officer of ASN. Result of Analysis linear regression of bergaanda the is Equation : Y = 15,435 + 0,464 X1 + 0,176 X2+E, this matter depict direction of regresi which are positive, its meaning of compensation variable ( X1) and Job experience ( X2) there are positive influence to Performance officer ( Y) [in] Satpol PP and of damkar Sub-Province of Bengkulu South.Level of coefficient value of determinasi from result of enumeration by using SPSS can know by coefficient value of determinasi of R square equal to0,570. Matter this means that compensation value ( X1) and job experience value ( X2) have an effect on to officer performance ( Y) equal to 57,0% while the rest 43,0 % influenced by other variable which do not check in research. Result of test of t level of signifikansi 0,05 explaining that by partial job experience and compensation have influence which is signifikan to Performance officer in PP satpol and of Damkar Sub-Province of Bengkulu South. Result of test of f at level of signifikansi 0,05 explaining that compensation , and job experience have influence by simultan signifikan to Performance officer at Satpol PP and of Damkar Sub-Province of Bengkulu South..
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Badan Pengawas Pemilihan Umum Kabupaten Lebong Alpin Alpin; Siti Hanila; Yudi Irawan Abi
Jurnal Fokus Manajemen Vol 3 No 2 (2023): November
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i2.4801

Abstract

The purpose of this study was to determine the effect of workload and work environment on employee performance at the General Election Supervisory Board in Lebong Regency.The sample in this study was all employees at the Election Supervisory Board for Lebong Regency as many as 32 people consisting of 10 civil servants and 22 honorary people. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed Y = 18.535 - 0.037X1 + 0.583 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (workload) and X2 (work environment) on performance (Y). Means that if the workload and work environment variables increase, performance will increase. The magnitude of the coefficient of determination is 0.297. This means that X1 (workload) and X2 (work environment) have an effect on performance (Y) of 29.7% while the remaining 70.3% is influenced by other variables not examined in this study. The results of the t test at a significance level of 0.05 explained that partially the workload and work environment variables had a significant influence on the performance variables of the Election Supervisory Board for Lebong Regency. The results of the F test at a significance level of 0.05 explain that the workload and work environment variables have a simultaneous (together) influence on performance at the General Election Supervisory Board of Lebong Regency.
PELATIHAN PENGELOLAAN MODAL USAHA “ATRI BATIK TULIS BESUREK” Siti Hanila; Rina Trisna Yanti; , Sindi Ade Purnama; DennyApriani; Wulan Safitri
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 3 (2023): Juli : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v2i3.1087

Abstract

Batik besurek adalah batik khas Bengkulu yang bermotif kaligrafi arab.Batik ini berciri khas motif kaligrafi dengan perpaduan bunga rafflesia yang merupakan symbol khas Bengkulu.Besurek merupakan Bahasa melayu dialek Bengkulu yang artinya bersurat atau tulisan.Batik besurek diperkenalkan pedagang arab dan pekerja asal india pada abad ke 17 kepada masyarakat di Bengkulu.seiring dengan perkembangannya,seni dalam membuat motif pada kain tersebut dipadukan dengan tradisi Indonesia yang berciri khas Bengkulu.Kain Basurek merupakan usaha kerajinan yang sangat potensial oleh karena merupakan salah satu produk unggulan dan juga guna pelestarian Budaya melalui hasil-hasil karya anak bangsa khususnya pada Kain Basurek yang hanya ada di Kota Bengkulu.Usaha Kain Basurek yang ada di Kota Bengkulu pada umumnya merupakan perusahaan perseorangan sehingga dapat menggambarkan kondisi modal, tenaga kerja maupun pemasaranyan dalam melakukan kelayakan pengembangan usaha. Informan dalam penelitian para pengrajin batik basurek yang ada di kota Bengkulu sebanyak 20 pengrajin yang ada dikota Bengkulu, dengan menggunakan cara berusaha mendapatkan data yang akurat maupun aktual, data tersebut kemudian dibahas dan di uraikan secara sistematis serta disimpulkan sebagai alternatif pemecahan masalah yang dihadapi. Metode pengumpulan data dilakukan dengan observasi dan dokumentasi, Tujuan penelitian untuk mengetahui pengelolaan pemodalan usaha Batik Basurek yang Merupakan salah satu cendramata khas Bengkulu.
PEMASARAN DAN INOVASI PRODUK USAHA MIKRO KECIL DAN MENENGAH (UMKM) DESA PADANG JAYA KABUPATEN BENGKULU UTARA Rivaldhy N Muhammad; M. Jeffri Arlinandes Chandra; Meiffa Herfianti; Mimi Kurnia; Syahriman; Siti Hanila
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan ragam bentuk wisata desa dapat disesuaikan dengan keunggulan yang ada dan secara alamiah ada didesa tersebut. Pada dasarnya dana desa dapat digunakan dengan maksimal untuk mengembangkan potensi wisata desa dengan melakukan pembangunan yang bertahap dan terukur. Desa Padang Jaya terletak di Jalan Lintas Bengkulu Utara menuju Kabupaten Lebong. Desa tersebut memiliki potensi di bidang Pertanian, Pekerbunan, Perikanan, Seni budaya dan Pariwista. Sumber Mata Pencaharian utama di Desa Padang Jaya adalah sebagai wiraswasta dan Petani/Kebun, yang sebagian besar adalah petani karet dan sawit juga makanan home industry (aneka jajanan, kerajinan, olahan minuman dan lain-lain). Saat ini desa Padang Jaya sedang melakukan pengembangan desa wisata yaitu desa Padang Jaya Kabupaten Bengkulu Utara. Dengan mengusung konsep Wisata Embung Desa. Tujuan pengabdian kepada masyarakat ini yaitu untuk memberikan pelatihan dan pendampingan tentang pemasarandan inovasi, hukum, dan keuangan kepada pengelola dan pelaku home industry. Metode yang digunakan yaitu Learning by doing dengan sistem ceramah, diskusi dan tanya  jawab, serta praktik. Adapun hasil yang terlihat pasca kegiatan yaitu pemasaran telah dilakukan dengan sistem terpadu yaitu produk-produk sudah diletak pada satu etalase dengan pengemasan yang menarik dan memenuhi standar pengemasan yang disertai dengan label dan contact person pelaku usaha yang dipasarkan melalui akun instagram Embung Desa Tirto Darmo
The Influence Of Work Environmet and Motivation On The Performance Of Employees At The Regional Secretariat Of Souht Bengkulu Regency Royanti Royanti; Tito Irwanto; Siti Hanila
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1257

Abstract

HR always plays an active and dominant role in every organizational activity, because humans are the planners, actors and determinants of the realization of organizational goals. Work Environment and Motivation are important because with a Work Environment and Motivation every employee will want to work hard and enthusiastically to achieve higher performance. The research objective was to determine whether there was an influence of the Work Environment and Motivation on employee performance at the Regional Secretariat of South Bengkulu Regency. This type of research used quantitative research. The quantitative approach is a research method based on the philosophy of potivism, used to examine certain populations or samples. The population in this study were all ASN employees at the Regional Secretariat of South Bengkulu Regency, totaling 112 ASN employees. The results of the multiple linear regression analysis Y = 9.378 + 0.373 X1 + 0.421 X2 this illustrates that the value of the Work Environment (X1) and the value of Motivation (X2) affect employee performance (Y) by 69.6% while the remaining 30.4% are influenced by other variables not examined in this study. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.696. This means that the value of the Work Environment (X1) and the value of Motivation (X2) has an effect on employee performance (Y) of 69.6% while the remaining 30.4% is influenced by other variables not examined in this study.
Co-Authors , Sindi Ade Purnama Alpin Alpin Damarsiwi, Eska Prima Monique DennyApriani Herfianti, Meiffa M. Jeffri Arlinandes Chandra Meimon Putra Abela Mimi Kurnia Nengsih, Mimi Kurnia Nia Indriasari Rina Trisna Yanti Rivaldhy N Muhammad Royanti Royanti Royanti Sri . Handayani Syahriman Tanti Harlena Tito Irwanto Wulan Safitri Yudi Irawan Abi