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All Journal Jurnal Riset Entrepreneurship RISK : Jurnal Riset Bisnis dan Ekonomi
Puji Astutik
Fakultas Ekonomi Universitas Kadiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH DIGITAL MARKETING, PERCEIVED QUALITY DAN PERSONAL SELLING TERHADAP PENJUALAN PRODUK TAHU (STUDI KASUS : PENGRAJIN TAHU DI KEDIRI) Puji Astutik; Daniel Daniel; Sony Fridayanto; Herman Kusbandono
Jurnal Riset Entrepreneurship Vol 4 No 1 (2021): (Edisi Pebruari) Volume 4, Nomor 1, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i1.2036

Abstract

During the pandemic, tofu craftsmen in Kediri complain about the turnover and the reduction in workforce. This requires a step to determine the role of digital marketing, perceived quality, and personal selling on selling these tofu products and measuring this research's part. This study used 60 respondents, namely tofu craftsmen, to be given a questionnaire. They were taking respondents using probability sampling techniques. This research method uses linear regression statistical analysis techniques. They are starting with the validity test, reliability test, classical assumption test, multiple linear regression test, partial test, simultaneous test, and determination coefficient. This study's results are digital marketing has no effect on product sales partially, while perceived quality and personal selling have an impact on product sales partially. Meanwhile, simultaneously all independent variables simultaneously influence the dependent variable. The success rate of this study was 64.8%. This research can be increased again, the role of the variables to have a high level of influence by filling out the questionnaire in an educational manner according to the conditions of observation that have been made.
Pengaruh Promosi Media Sosial Dan Daya Tarik Wisata Terhadap Minat Berkunjung Kembali Di Obyek Wisata Edukasi Manyung Budi Susanto; Puji Astutik
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 1 No. 1 (2020)
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v1i1.874

Abstract

This study aims to determine the relationship of semester achievement index with student achievement and the relationship of cumulative achievement index with student achievement at the Faculty of Economics, Kadiri University. The technique of taking in the form of distributing questionnaires to students who were sampled by the method of purposive sampling was taken 100 respondents. In analyzing the data using the Chi-Square test to determine the relationship between variables. The results show that the Semester Achievement Index has a close relationship with student achievement with Cramer's V value of 0.556 and Contingency of 0.806 as evidenced by the value in Approx. Sig <0.05. Then the Cumulative Achievement Index has a close relationship with student achievement with Cramer's V value of 0.810 and Contingency of 0.893 as evidenced by the value in Approx. Sig <0.05 Penelitian bertujuan mengetahui pengaruh promosi media sosial dan daya tarik wisata terhadap minat berkunjung kembali di obyek wisata edukasi Manyung. Sampel yang diambil dalam penelitian ini sebanyak 100 responden yang merupakan pengunjung atau wisatan di obyek wisata edukasi Manyung. Metode analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa promosi media sosial berpengaruh positif dan signifikan dan daya tarik wisata juga berpengaruh secara signifikan terhadap minat berkunjung kembali di obyek wisata edukasi Manyung.
Co-Authors Budi Susanto Daniel Daniel Herman Kusbandono Sony Fridayanto