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All Journal Review of Islamic Economics and Finance
Fatin Hasib
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence of E-wom on Repurchase Intention with Trust As a Mediating Variable (A Case Study of Wearing Klamby) Nuria Putri; Fatin Hasib
Review of Islamic Economics and Finance Vol 5, No 1 (2022): Review of Islamic Economics and Finance : June 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/rief.v5i1.45410

Abstract

Purpose – This research discusses the influence of E-WOM on Repurchase Intention to Wearing Klamby products. Methodology - The method used is quantitative with Path Analysis for the analysis technique. In the research, the sampling technique used is non-probability sampling, and the non-probability sampling used is the purposive sampling technique. The data used are primary and secondaryFindings - The primary data were obtained by distributing online questionnaires to respondents. The result of this study shows that Trust mediates E-WOM and Repurchase Intention of Wearing Klamby products.Keywords: E-WOM, Trust, Repurchase Intention, Wearing Klamby
Co-Authors Nuria Putri