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All Journal PINISI Discretion Review Target : Jurnal Manajemen Bisnis
Aris Baharuddin
Universitas Negeri Makassar, Makassar, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Competitive Advantage in Cost Leadership and Differentiation of SMEs “Bakoel Zee” Marketing Strategy in BSD Marissa Grace Haque; Munawaroh Munawaroh; Denok Sunarsi; Aris Baharuddin
PINISI Discretion Review Volume 4, Issue 2, March 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v4i2.19962

Abstract

The purpose of this study was to measure the  strategy implementation of cost leadership and differrentiation to its competitive advantage in the SMEs culinary business. The design or method which is used in this study is a multiple linear regression statistical analysis by the independent variable (X) products Nasi Bakoel as Cost leadership (X1) and product Dimsum as Differrentiation (X2). While the dependent variable (Y) Total Sales as its competitive advantage. The findings of this study is simultaneously cost leadership and differentiation positive and significant impact on the competitive advantage, while individually the effect is greater than the cost leadership differentiation to competitive advantage. This research is also expected to be a reference for further studies with similar problems in the future.
The Emergence of Sociopreneurship among Youth: A Phenomenological Study Aryan Agus Pratama; Aris Baharuddin; Fatimah Akbal; Leonardo Davidsi Sipayung; Zohaib Hassan Sain
Target : Jurnal Manajemen Bisnis Vol. 8 No. 1 (2026): Target : Jurnal Manajemen Bisnis: In-Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v8i1.6321

Abstract

The development of social entrepreneurship among the younger generation reveals new dynamics in integrating social and economic activities to ensure the sustainability of social impact. However, most studies still focus on structural aspects and outcomes, and thus have not yet adequately explained how social entrepreneurship emerges from individual social experiences. This study aims to investigate how social entrepreneurship emerges among the younger generation as a transformation from social prac- tices toward economic integration. The method used is a phenomenological qualitative approach. Data were collected through participant observation, in-depth interviews with three key informants, and doc- umentation. Data analysis was conducted inductively through data condensation, data presentation, and conclusion drawing, aided by coding techniques. The research findings indicate that the formation of sociopreneurship is influenced by three main dynamics: social initiation, resource mobilization, and the formalization of practices. This process emphasizes that engagement in social activities serves as the foundation for developing an action orientation, which subsequently evolves into more structured practices. The integration of economic dimensions emerges as a response to the need to sustain these activities, rather than as an initial goal. This study contributes by affirming that sociopreneurship is an emergent process rooted in social experience, broadening the perspective from a structural approach toward a process-oriented one. The implications of this study encourage strengthening social practice- based approaches to develop more contextual and sustainable sociopreneurship.
Co-Authors Aryan Agus Pratama Denok Sunarsi Fatimah Akbal Leonardo Davidsi Sipayung Marissa Grace Haque Munawaroh Munawaroh Zohaib Hassan Sain