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All Journal Akuntansi Krida Wacana MDP Student Conference Jurnal Akuntansi Prosiding Seminar Nasional Ilmu Teknik
Hansen Wijaya
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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Analisis Faktor-Faktor yang Mempengaruhi Perusahaan Berpindah Kantor Akuntan Publik pada Perusahaan yang Listing Dibeli pada Tahun 2005-2007 Trisnawati, Estralita; Wijaya, Hansen
Akuntansi Krida Wacana vol. 9 no. 3 September 2009
Publisher : Akuntansi Krida Wacana

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Abstract

Analisis Faktor-Faktor yang Mempengaruhi Perusahaan Berpindah Kantor Akuntan Publik pada Perusahaan yang Listing Dibeli pada Tahun 2005-2007 Estralita Trisnawati; Hansen Wijaya
Jurnal Akuntansi vol. 9 no. 3 September 2009
Publisher : Jurnal Akuntansi

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Abstract

Analisis Faktor-Faktor yang Mempengaruhi Perusahaan Berpindah Kantor Akuntan Publik pada Perusahaan yang Listing Dibeli pada Tahun 2005-2007 Estralita Trisnawati; Hansen Wijaya
Jurnal Akuntansi vol. 9 no. 3 September 2009
Publisher : Universitas Kristen Krida Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36452/akunukd.v9i3.706

Abstract

Pengaruh Social Media Marketing, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Gerai Adila Wijaya, Hansen; Yossinomita Yossinomita; Devitra, Joni
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.108

Abstract

With the rapid growth of Jambi City's tourism sector, the demand for souvenir products as a representation of local culture has increased. However, this potential has resulted in fierce competition among businesses. To generate new customers, businesses require effective digital and physical marketing strategies. The purpose of this study was to examine how social media marketing, product quality, and location at Gerai Adila simultaneously and partially influence consumer purchasing decisions. A survey method was used to implement a quantitative approach; data from 387 respondents, collected through Google Forms, were selected using the Slovin formula from a population of 11,723 customers in 2024. In data analysis, instruments, classical assumptions, multiple linear regression, and hypothesis testing were conducted using SPSS 25. The results showed that social media marketing, product quality, and Gerai Adila's location partially had a positive and significant impact on consumer decisions to purchase products at Gerai Adila; social media marketing played a role in increasing consumer brand awareness and purchasing interest, while product quality influenced consumer satisfaction and trust. In addition, it was proven that all three variables had a positive and significant impact on purchasing decisions. The results show that to increase the competitiveness of souvenir shops in Jambi City, digital marketing strategies, consistent product quality, and the right location are important factors.
Analisis Implementasi dan Keberlanjutan Bisnis Pizzato di Kota Palembang Hansen Wijaya; Megawati S.E., M.Si
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15447

Abstract

This study aims to examine the implementation and sustainability of Pizzato as an innovation-driven culinary food business. Pizzato is a culinary enterprise that develops pizza products using potatoes as the primary ingredient, representing a form of product diversification and differentiation from conventional pizza products that are predominantly made from wheat flour. The business offers three menu variants as part of its product development strategy to accommodate diverse consumer preferences. The scope of analysis in this study encompasses an evaluation of the marketing mix strategy, an assessment of business performance as reflected in financial statements, and an analysis of business sustainability. The findings indicate that the Pizzato business is feasible to implement and demonstrates potential business sustainability through the application of effective marketing strategies and sound financial management.
Co-Authors Estralita Trisnawati Estralita Trisnawati Joni Devitra, Joni Megawati S.E., M.Si Yossinomita