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All Journal J-MAS (Jurnal Manajemen dan Sains) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen)
Abdul Holik
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN RESTORAN HOKBEN PADA MASA PANDEMI DI KABUPATEN KARAWANG Yoga Prasetyo Wibowo; Joko Tri Susilo; Abdul Holik; Danang Kusnanto
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2339

Abstract

Tujuan penelitian ini untuk mengetahui dan menganakisis seberapa pengaruh parsial dan simultan variabel kesadaran merek dan kualitas produk terhadao keputusan pembelian pada restoran cepat saji Hokben Mall Ciplaz Karawang.Penelitian ini menguunakan metode Deskriptif verifikatif dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 100 sampel (Responden). Teknik analisa data yang digunakan dalam penelitian ini yaitu analisa regresi berganda dengan pengujian hipotesis uji parsial dan simultan. Hasil penelitian ini yaitu terdapat pengaruh parsial variabel kesadaran merek tehadap keputusan pembelian secara positif dan signifikan yaitu sebesar 20,86%, dan variabel kualitas produk terhadap keputusan pemeblian secara positif dan signifikan sebesar 67,65%. Secara bersama-sama varaibel kesadaran merek dan kualitas produk memiliki pengaruh simultan yang positif dan signifikan terhadap keputusan pembelian yaitu sebesar 63,8% sedangakan sisanya 36,2% merupakan hasil dari variabel lain yang tidak di teliti dalam penelitian ini.
Pengaruh Persepsi Kemudahan dan Persepsi Risiko terhadap Minat Menggunakan SPayLater Abdul Holik; Asep Maulana
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.847

Abstract

The study aims to find out, explain, and analyze and test the Effect of Perceived Ease of Use and Perceived Risk on Interest in using the SPayLater. This research was conducted using quantitative methods with descriptive and verification approaches, by collecting presentations, through the analys process and hypothesis testing as well as making conclusions and suggestions from the research results. The sample used is simple random sampling method, the number of sampels is obtained by using the formula of Isaac and Michael with an error rate of 10%, obtained 270 samples from 87.277 populations. The results of this study showed that there is correlation between Perceived Ease of Use and Perceived Risk which was 0,484 with a quite strong correlation value. The partial effect of Perceived Ease of Use on Interest in Using is equal 52,9% which means that Perceived Ease of Use has a positive effect on Interest in Using SPayLater. The partial effect of Perceived Risk on Interest in Using is equal 29,7% which means that Perceived Risk has a positive effect on Interest in Using SPayLater. The simultaneous of Perceived Ease of Use and Perceived Risk on Interest In Using of 52% this show that Perceived Ease of Use and Perceived Risk have a contribution to Interest in Using of 52% and the remaining 42% is a contribution from other variables not examined.
Co-Authors Joko Tri Susilo KUSNANTO, DANANG Wiwik Handayani Yoga Prasetyo Wibowo