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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA)
Dean Farrell Rayhan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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PERAN MAHASISWA DALAM PENDIDIKAN DAN PEMBENTUKAN KARAKTER PEDULI LINGKUNGAN PADA ANAK-ANAK Salsabila Mulianti; Rahma Nurkhasanah; Ni’mah Nur Aida Fitriyah; Dean Farrell Rayhan; Ade Ray Hidayat; Dewi Puspa Arum
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.4877

Abstract

Penyabaran covid-19 telah membawa dampak bagi segala bidang tidak terkecuali bidang pendidikan, dengan adanya penyebaran covid-19 sistem pembelajaran berubah menjadi daring. Setelah sistem ini dijalankan terdapat beberapa permasalahan yang terjadi seperti minat berlajar yang mulai menurun. Awal tahun 2022 dimana kasus Covid 19 mengalami penurunan drastis. Setelah penurunan ini kebijakan pembelajaran berubah menjadi tatap muka, setelah lama menggunakan sistem daring terdapat beberapa kendala yang dialami para murid seperti mereka harus mulai beradaptasi lagi dengan sistem luring. Metode yang menurut kelompok KKN 41 UPN Vetaran Jawa Timur merupakan metode demontrasi. Bentuk kegiatan program taman belajar ini adalah mengajar di balai RT, kelompok KKN 41 menciptakan lingkungan kelas yang nyaman, memberikan hadiah, mengakrabkan diri , membuat beberapa games dan pembelajaran bertanam vertikultur.
The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust Dean Farrell Rayhan; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5653

Abstract

This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.
Co-Authors Ade Ray Hidayat Arum, Dewi Puspa Ni’mah Nur Aida Fitriyah Rahma Nurkhasanah Rizky Dermawan Salsabila Mulianti