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All Journal Journal of Business & Banking BISMA (Bisnis dan Manajemen)
Prita Ayu Kusumawardhany
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Economics, Econometrics & Finance Social Sciences

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Peningkatan Perceived Customer Value Perumahan Western Village di Surabaya melalui Penerapan Kualitas Produk dan Perceived Service Quality I Made Bagus; Prita Ayu Kusumawardhany
BISMA (Bisnis dan Manajemen) Vol. 10 No. 1 (2017)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.559 KB) | DOI: 10.26740/bisma.v10n1.p1-16

Abstract

This study aims to test and analyze customer value enhancement of the Western Village Housing in Surabaya perceived through the application of product quality and the perceived quality of service. This study uses the free variable that is perceived of product quality and the perceived quality of service, as well as variable customer value. This study included in this type of research surveys that are used for the purpose of explanation or confirmatory, or also called research for testing hypotheses to explain the influences between variables or causal relationship between variables through the hypothesis testing. A sample of these studies amounted to 108 respondents consisting of customer Western Village in Surabaya. Sampling techniques in the study was done by accidental sampling method. The data obtained through the distribution and collection of returned questionnaires and then analyzed using SPSS. A model of the relationship between the variables examinedproduce perceived of product quality and the perceived quality of service that has important relations towards customer value Housing Western Village in Surabaya. The results of this study alsohas important meanings especially for Housing Management Western Village in Surabaya in applying perceived of product quality and the perceived quality of service so that our customer optimal value.
Dari interaksi ke transaksi: Apakah hubungan adalah kunci di balikniat untuk membeli? Fiola Augustine Patricia; Juliani Dyah Trisnawati; Prita Ayu Kusumawardhany
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i01.5412

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor interpersonal terhadap swift guanxi serta dampaknya terhadap pur-chase intention dalam konteks Live Stream Shopping (LSS) di Indo-nesia. Faktor interpersonal yang diteliti meliputi perceived expertise, similarity, familiarity, likeability, informativeness, dan responsive-ness. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh dari 174 responden yang memenuhi kriteria, kemudian dianalisis dengan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa hampir seluruh faktor interpersonal ber-pengaruh signifikan terhadap swift guanxi, kecuali perceived similar-ity yang tidak terbukti signifikan. Selanjutnya, swift guanxi ber-pengaruh positif terhadap purchase intention. Dengan demikian, kualitas interaksi yang dibangun streamerm terbukti mampu mem-bangun swift guanxi, yang pada akhirnya meningkatkan intensi pembelian dalam LSS. Kesimpulan pada penelitian ini menegaskan bahwa keberhasilan LSS tidak hanya ditentukan oleh aspek produk dan harga saja, tetapi juga sangat dipenmgaruhi oleh kualitas in-teraksi interpersonal. Maka dari itu, streamer perlu membangun startegi komunikasi yang menekankan kredibilitas, personal, dan responsif guna meningkatkan konversi penjualan.
Co-Authors Fiola Augustine Patricia I Made Bagus Juliani Dyah Trisnawati