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Analisis Pengaruh Permodalan, Pemasaran, Teknologi & Inovasi, Kecerdasan Spiritual dan Perencanaan Strategi Terhadap Kinerja Usaha Kecil Menengah (UKM) Mebel di Klaten Jawa Tengah Lasminiasih Lasminiasih; Rooswhan Budhi Utomo; Sigit Nurdianto
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.439 KB) | DOI: 10.26740/bisma.v11n1.p47-66

Abstract

Small medium enterprises (SMEs) constitute a business activity that is able to expand employment and provide economic services broadly to society and can play a role in the process of Equalization and the increase in people's income, encouraging the growth of economy and play a role in realizing stability nationwide. The purpose of this research is to know the influence of the capital, marketing, technology and innovation, spiritual intelligence and planning strategy on performance of small medium-sized enterprise (SMEs) furniture in Klaten, Central Java. The object of the research done in the village of Dayan, Ceper, Klaten, Central Java. The methods used in this research are multiple linear regression by disseminating a questionnaire in directly. The results showed that capital, marketing, technology and innovation, spiritual intelligence and planning strategy of the influence on the performance of small and medium businesses (SMEs) furniture in the Klaten.
USING PROTOTYPING METHOD FOR ANALYSIS AND DESIGN OF INFORMATION SYSTEMS FOR STUDENT REGISTRATION IN SEKOLAH MASTER Lasminiasih Lasminiasih; Guntur Eka Saputra; Rooswhan Budhi Utomo; Elbi Wiseno
International Journal Science and Technology Vol. 1 No. 2 (2022): July: International Journal Science and Technology
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.17 KB) | DOI: 10.56127/ijst.v1i2.140

Abstract

Sekolah Master or Master’s Schools is one of the schools for Education for equality of students for the less fortunate. One of the obstacles that master schools have is the absence of technology in student enrollment in schools. Many students wish to enroll and continue Education in masters schools to get an equivalency Education, so as to have the recognition of such Educational status. So far, schools are still using conventional methods in registration. Where, students and parents or families must come to school to register students or students by bringing the required documents, not to mention the requirements that cannot be completed, even queue time is needed to be served by the operator or staff on duty at the school. This shows that a technological device or system is needed to facilitate student enrollment in schools. One method that can be used to collect the required requirements and make a design is the prototyping method. The prototyping method is one of the methods used as an effort to develop a system with almost finished services and products. This method produces an analysis of functional and non-functional requirements that form the basis of the system that can be developed. This research also produced a design with a navigation structure, use case diagrams with a unified modeling language, relation tables, and interface proposals from end users and admins. This interface is used as a basis for the system to be made as a user-approved interface, so that the development of this system can be carried out properly during implementation and future trials.
DIGITAL MARKETING WITH LANDING PAGE TO IMPROVES SELLING OF MSMES DECHEFDEFINZS Rr. Artiana Krestianti; Raldy Hendrianu; Rooswhan Budhi Utomo; Ali Akbar; Lely Prananingrum
JURTEKSI (Jurnal Teknologi dan Sistem Informasi) Vol 10, No 1 (2023): Desember 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i1.2799

Abstract

Abstract: Micro, small and medium enterprises (MSMEs), which are the main supporting of the Indonesian economy, need attention, because they can absorb labor and reduce the cost of unemployment by competing for jobs in the formal sector. This research aims  is to assist MSMEs Dechefdefinzs in marketing their products to prospective customers. The landing page method uses the waterfall methodology, by collecting data, analyzing data, making designs from an analyzed data, making coding, and testing the landing page and website. Developing this web-based application uses the HTML and PHP programming language with the Laravel framework which easy to apply at this time and in the long run. Creating a Dechefdefinzs landing page and website hopefuly can expand and spread widely its products in the society, such as traditional cakes, cake pans, bakery, rice menus and cookies. This website also makes it easier for customers to orders and get product information just by looking at the website without having to come to the location. Keywords: landing page, MSMEs, waterfall, website. Abstrak: Usaha mikro, kecil dan menengah (UMKM) yang merupakan penopang utama perekonomian Indonesia perlu mendapat perhatian, karena mereka dapat menyerap tenaga kerja dan mengurangi biaya pengangguran dengan bersaing mendapatkan pekerjaan di sektor formal. Penelitian ini bertujuan untuk membantu UMKM Dechefdefinzs dalam memasarkan produknya kepada calon konsumen. Metode yang digunaakan dalam pembuatan landing page  dan website  adalah metode waterall, dengan cara pengumpulan data, analisis data, pembuatan desain dari data yang dianalisis, pembuatan program, dan pengujian terhadap landing page dan website. Pengembangan aplikasi berbasis web ini menggunakan bahasa pemrograman HTML dan PHP dengan framework Laravel yang mudah diterapkan saat ini dan jangka panjang. Dengan dibuatnya landing page dan website Dechefdefinzs diharapkan dapat memperluas dan menyebarkan produk-produknya secara luas di masyarakat, seperti kue tradisional, kue loyang, roti, menu nasi dan kue kering. Website ini juga memudahkan pelanggan dalam memesan dan mendapatkan informasi produk hanya dengan melihat website tanpa harus datang ke lokasi. Kata kunci: landing page, UMKM, waterfall, website.