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All Journal JURTEKSI BISMA (Bisnis dan Manajemen) International Journal Science and Technology (IJST) Jurnal Ekonomi, Manajemen, Akuntansi
Rooswhan Budhi Utomo
Universitas Gunadarma
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Analisis Pengaruh Permodalan, Pemasaran, Teknologi & Inovasi, Kecerdasan Spiritual dan Perencanaan Strategi Terhadap Kinerja Usaha Kecil Menengah (UKM) Mebel di Klaten Jawa Tengah Lasminiasih Lasminiasih; Rooswhan Budhi Utomo; Sigit Nurdianto
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.439 KB) | DOI: 10.26740/bisma.v11n1.p47-66

Abstract

Small medium enterprises (SMEs) constitute a business activity that is able to expand employment and provide economic services broadly to society and can play a role in the process of Equalization and the increase in people's income, encouraging the growth of economy and play a role in realizing stability nationwide. The purpose of this research is to know the influence of the capital, marketing, technology and innovation, spiritual intelligence and planning strategy on performance of small medium-sized enterprise (SMEs) furniture in Klaten, Central Java. The object of the research done in the village of Dayan, Ceper, Klaten, Central Java. The methods used in this research are multiple linear regression by disseminating a questionnaire in directly. The results showed that capital, marketing, technology and innovation, spiritual intelligence and planning strategy of the influence on the performance of small and medium businesses (SMEs) furniture in the Klaten.
USING PROTOTYPING METHOD FOR ANALYSIS AND DESIGN OF INFORMATION SYSTEMS FOR STUDENT REGISTRATION IN SEKOLAH MASTER Lasminiasih Lasminiasih; Guntur Eka Saputra; Rooswhan Budhi Utomo; Elbi Wiseno
International Journal Science and Technology Vol. 1 No. 2 (2022): July: International Journal Science and Technology
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.17 KB) | DOI: 10.56127/ijst.v1i2.140

Abstract

Sekolah Master or Master’s Schools is one of the schools for Education for equality of students for the less fortunate. One of the obstacles that master schools have is the absence of technology in student enrollment in schools. Many students wish to enroll and continue Education in masters schools to get an equivalency Education, so as to have the recognition of such Educational status. So far, schools are still using conventional methods in registration. Where, students and parents or families must come to school to register students or students by bringing the required documents, not to mention the requirements that cannot be completed, even queue time is needed to be served by the operator or staff on duty at the school. This shows that a technological device or system is needed to facilitate student enrollment in schools. One method that can be used to collect the required requirements and make a design is the prototyping method. The prototyping method is one of the methods used as an effort to develop a system with almost finished services and products. This method produces an analysis of functional and non-functional requirements that form the basis of the system that can be developed. This research also produced a design with a navigation structure, use case diagrams with a unified modeling language, relation tables, and interface proposals from end users and admins. This interface is used as a basis for the system to be made as a user-approved interface, so that the development of this system can be carried out properly during implementation and future trials.
DIGITAL MARKETING WITH LANDING PAGE TO IMPROVES SELLING OF MSMES DECHEFDEFINZS Rr. Artiana Krestianti; Raldy Hendrianu; Rooswhan Budhi Utomo; Ali Akbar; Lely Prananingrum
JURTEKSI (Jurnal Teknologi dan Sistem Informasi) Vol 10, No 1 (2023): Desember 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i1.2799

Abstract

Abstract: Micro, small and medium enterprises (MSMEs), which are the main supporting of the Indonesian economy, need attention, because they can absorb labor and reduce the cost of unemployment by competing for jobs in the formal sector. This research aims  is to assist MSMEs Dechefdefinzs in marketing their products to prospective customers. The landing page method uses the waterfall methodology, by collecting data, analyzing data, making designs from an analyzed data, making coding, and testing the landing page and website. Developing this web-based application uses the HTML and PHP programming language with the Laravel framework which easy to apply at this time and in the long run. Creating a Dechefdefinzs landing page and website hopefuly can expand and spread widely its products in the society, such as traditional cakes, cake pans, bakery, rice menus and cookies. This website also makes it easier for customers to orders and get product information just by looking at the website without having to come to the location. Keywords: landing page, MSMEs, waterfall, website. Abstrak: Usaha mikro, kecil dan menengah (UMKM) yang merupakan penopang utama perekonomian Indonesia perlu mendapat perhatian, karena mereka dapat menyerap tenaga kerja dan mengurangi biaya pengangguran dengan bersaing mendapatkan pekerjaan di sektor formal. Penelitian ini bertujuan untuk membantu UMKM Dechefdefinzs dalam memasarkan produknya kepada calon konsumen. Metode yang digunaakan dalam pembuatan landing page  dan website  adalah metode waterall, dengan cara pengumpulan data, analisis data, pembuatan desain dari data yang dianalisis, pembuatan program, dan pengujian terhadap landing page dan website. Pengembangan aplikasi berbasis web ini menggunakan bahasa pemrograman HTML dan PHP dengan framework Laravel yang mudah diterapkan saat ini dan jangka panjang. Dengan dibuatnya landing page dan website Dechefdefinzs diharapkan dapat memperluas dan menyebarkan produk-produknya secara luas di masyarakat, seperti kue tradisional, kue loyang, roti, menu nasi dan kue kering. Website ini juga memudahkan pelanggan dalam memesan dan mendapatkan informasi produk hanya dengan melihat website tanpa harus datang ke lokasi. Kata kunci: landing page, UMKM, waterfall, website. 
Pengaruh Volume, Frekuensi Perdagangan, Suku Bunga, Nilai Tukar Terhadap Return Saham Properti dan Real Estate Muhammad Dika Rasyid Awaludin; Rooswhan Budhi Utomo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12126

Abstract

Pasar modal memainkan peran penting dalam mendukung pertumbuhan ekonomi sebagai platform bagi perusahaan untuk memperoleh pendanaan dan bagi investor untuk mengalokasikan modal. Studi ini bertujuan untuk menganalisis pengaruh volume perdagangan, frekuensi perdagangan, suku bunga, dan nilai tukar terhadap pengembalian saham perusahaan properti dan real estat yang terdaftar di Bursa Efek Indonesia selama tahun 2020–2023. Pendekatan kuantitatif diterapkan dengan menggunakan data sekunder yang diperoleh dari IDX, Bank Indonesia, dan sumber resmi lainnya. Sampel penelitian ditentukan menggunakan purposive sampling, menghasilkan 20 perusahaan. Analisis data dilakukan menggunakan regresi linier berganda dengan uji-t, uji-F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa volume perdagangan memiliki pengaruh negatif yang signifikan terhadap pengembalian saham, frekuensi perdagangan memiliki pengaruh positif yang signifikan, dan suku bunga memiliki pengaruh negatif yang signifikan, sedangkan nilai tukar tidak memiliki pengaruh yang signifikan. Secara simultan, keempat variabel independen tersebut secara signifikan mempengaruhi pengembalian saham perusahaan properti dan real estat di IDX.
Pengaruh Beban Kerja, Disiplin Kerja, dan Work Life Balance terhadap Kinerja Karyawan : Studi Kasus Yayasan Pendidikan Islam Al-Mursyidiyyah Al-Asyirotussyafi’iyyah Ahmad Abdul Rahman; Rooswhan Budhi Utomo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12740

Abstract

Employee performance is a crucial factor in determining the success of an organization, including educational institutions. These conditions have the potential to cause stress, fatigue, decreased motivation, and a decline in productivity. This research aims to analyze the effect of workload, work discipline, and work-life balance on employee performance at Yayasan Pendidikan Islam Al-Mursyidiyyah Al-Asyirotussyafi’iyyah. A quantitative method with an associative approach was employed. The population consisted of 75 employees, all of whom were included as the sample using the total sampling technique. Primary data were collected through a Likert scale questionnaire and further examined using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the assistance of SPSS. The results demonstrate that workload, work discipline, and work-life balance significantly affect employee performance, both individually and simultaneously. These findings imply that optimal performance can only be achieved through an integrated approach that combines effective workload management, consistent discipline, and balance between professional and personal life. Consequently, this study underscores the importance of holistic managerial practices in enhancing human resource quality and sustaining productivity in the education sector.
Pengaruh Fomo, Harga Psikologis, Dan Bukti Sosial Terhadap Keputusan Pembelian Fashion E-Commerce Tegar Erlangga; Rooswhan Budhi Utomo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12778

Abstract

Indonesia memasuki era Revolusi Industri 4.0 dengan pesatnya perkembangan ekonomi digital, terutama melalui e-commerce yang menjadi pilar utama. Industri fashion berperan besar dalam pertumbuhan ini. Perubahan perilaku konsumen dipengaruhi oleh FOMO (fear of missing out), harga psikologis, dan bukti sosial. Penelitian ini bertujuan menganalisis pengaruh FOMO, harga psikologis, dan bukti sosial terhadap keputusan pembelian produk fashion pada marketplace (Lazada dan Shopee), serta menentukan variabel yang paling dominan dalam mempengaruhi keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer dari kuesioner yang disebarkan secara online dan offline kepada 267 responden; penentuan jumlah sampel menggunakan teknik sampling accidental. Data dianalisis dengan regresi linier berganda melalui perangkat lunak SPSS, disertai uji validitas, reliabilitas, normalitas, multikolinearitas, dan heteroskedastisitas. Hasil penelitian berdasarkan uji parsial (uji-t) menunjukkan bahwa FOMO tidak berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan harga psikologis dan bukti sosial memiliki pengaruh positif serta signifikan. Di antara ketiga variabel tersebut, bukti sosial memiliki pengaruh terbesar terhadap keputusan pembelian, diikuti oleh harga psikologis. Uji simultan (F-test) menegaskan bahwa ketiga variabel secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian. Penelitian ini penting karena membantu pelaku marketplace dan pemasar fashion merumuskan strategi pemasaran berbasis bukti sosial dan harga psikologis. Temuan ini penting untuk strategi pemasaran digital praktis.
Co-Authors Ahmad Abdul Rahman Ali Akbar Elbi Wiseno Guntur Eka Saputra Lasminiasih Lely Prananingrum Muhammad Dika Rasyid Awaludin Raldy Hendrianu Rr. Artiana Krestianti Sigit Nurdianto Tegar Erlangga