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All Journal AGRISAINS: Jurnal Ilmiah Magister Agribisnis
Plawer Sekar Arimbi Br. Pakpahan
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Pemasaran Jamur Tiram (Pleurotus Ostreatus) Di Desa Bingkat Kecamatan Pegajahan Kabupaten Serdang Bedagai Plawer Sekar Arimbi Br. Pakpahan; Zulkarnain Lubis; Khairul Saleh
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 4, No 1 (2022): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrisains.v4i1.1196

Abstract

The purpose of this study was to determine the marketing channels and marketing efficiency of oyster mushrooms in Bangkat Village, Pegajahan District, Serdang Bedagai Regency. The research location in Bangkat Village was chosen purposively. The total population of farmers is 20 farmers. The sampling method used is using the snowball sampling method, so the samples taken in this study were 8 farmers, 2 collectors, 2 merchant traders, 2 chrispy mushroom traders and 10 consumers. The total sample in this study was 24 samples. Methods of data collection using questionnaires, interviews and field observations. Data analysis uses marketing margin analysis. The results of this study indicate that there are 3 marketing channels for oyster mushrooms, namely the first channel selling oyster mushrooms to collectors and collectors selling back to mushroom retailers and traders selling to consumers. In the second channel, farmers sell oyster mushrooms to retailers and then traders sell them to consumers. In the third channel, farmers directly sell mushrooms to consumers. The three marketing channels for oyster mushrooms in the research area are efficient.
Co-Authors Fachry Abda El Rahman Khairul Saleh