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All Journal BUDGETING : Journal of Business, Management and Accounting Ulil Albab Jurnal Sains Manajemen dan Bisnis Indonesia
Muhamad Naely Azhad
Universitas Muhammadiyah Jember
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Muhamad Alfin Kuncoro; Muhamad Naely Azhad; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3870

Abstract

This study aims to determine the significant effect of product quality, price, location, promotion, and service quality variables on purchasing decisions at Warung Lesehan AA Jember. This research method is descriptive quantitative. The data processing technique uses multiple linear analysis tools. The results of this study indicate that the calculated t value obtained in multiple linear regression with product quality variable (X1) with a t count of 2.179 and a significance level of 0.031. Price variable (X2) with t count of 3.186 and a significance level of 0.002. Location variable (X3) with t count of 2.045 and a significance level of 0.043. Promotion variable (X4) with t count of 4.203 and a significance level of 0.000. Service quality variable (X5) with t count of 3.396 and a significance level of 0.001. And product quality, price, location, promotion and service quality have a simultaneous effect with F count of 30,014 with a significance level of 0,000. Product quality, price, location, promotion, and service quality affect purchasing decisions at Warung Lesehan AA Jember. Keywords: Product Quality, Price, Location, Promotion, Service Quality, and Purchase Decision
Implementation of Segmentation, Targeting, and Positioning (STP) Marketing Strategy to Increase Sales Volume at Rebon Shrimp Paste Producers in Probolinggo Ahmad Hidayatullah; Muhamad Naely Azhad; Pawestri Winahyu
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i12.2469

Abstract

The purpose of this study is to determine the formulation of strategies used in increasing sales of shrimp paste products in Mayangan Village, Mayangan District, Probolinggo City and to find out the implementation of strategies used in increasing sales of shrimp paste products in Mayangan Village, Mayangan District, Probolinggo City. The method used in this study is qualitative research method. In a qualitative approach to obtain information by in-depth interviews with informants as well as document review and observation to assess the target market (targeting) and product positioning (positioning). The results showed that with a directed marketing strategy can help a business activity or company in delivering its products to consumers in accordance with the wants and needs of each consumer. One strategy that is often used by business activists is the segmentation, targeting, and positioning method. Where this strategy itself has also been applied in the sale of rebon paste which is the starting point before doing the marketing mix.
Pengaruh Price Conscousness, Online Customer Riview, dan Online Customer Rating Terhadap Keputusan Pembelian Produk Scarlett Whitening pada E-commerce Lazada Puspita Sari; Muhamad Naely Azhad; Ahmad Izzuddin
Jurnal Sains Manajemen dan Bisnis Indonesia Vol. 15 No. 01 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v15i01.3329

Abstract

Kemajuan teknologi telah mendorong perkembangan e-commerce dalam kehidupan manusia. Sebagai akibatnya, pertumbuhan e-commerce di Indonesia sangat mencolok saat ini karena banyak platform yang menyediakan akses melalui perangkat mobile, memungkinkan pelanggan untuk berbelanja online tanpa perlu keluar rumah. Lazada, salah satu marketplace terkemuka di Indonesia, telah berkembang pesat. Marketplace online seperti Lazada memberikan kemudahan bagi masyarakat dalam memenuhi berbagai kebutuhan mereka melalui penjualan online. Pada penelitian ini, diharapkan dapat mengetahui apakah Price Cousciousness berpengaruh signifikan terhadap keputusan pembelian produk scarlett pada e-commerce Lazada, untuk mengetahui apakah Online Customer Rating berpengaruh signifikan terhadap Keputusan pembelian produk scarlett pada e-commerce Lazada. Desain penelitian pada penelitian ini digunakan untuk mengembangkan teknik-teknik seperti pengumpulan data, pemilihan sampel, analisis data, dan interpretasi hasil. Penelitian ini menggunakan metode asosiasi kausal dengan pendekatan kuantitatif. Metode kausal mengidentifikasi hubungan sebab akibat antara variabel independen ( yang mempengaruhi) dan variabel dependen (yang dipengaruhi). Setelah dilakukan penelitian dan analisis dengan menguji tiga hipotesis menghasilkan hasil yang positif. Hasil pengujian ini menunjukkan bahwa semua hipotesis dapat diterima, yang menandakan bahwa variabel bebas seperti Price Consciousness (X1), Online Customer Review (X2), dan Online Customer Rating (X3) secara signifikan mempengaruhi keputusan pembelian produk Scarlett Whitening di platform E-commerce Lazada.
Co-Authors Ahmad Hidayatullah Ahmad Izzuddin Ahmad Izzudin Muhamad Alfin Kuncoro Puspita Sari Winahyu, Pawestri