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All Journal BUDGETING : Journal of Business, Management and Accounting Ulil Albab
Muhamad Naely Azhad
Universitas Muhammadiyah Jember
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Muhamad Alfin Kuncoro; Muhamad Naely Azhad; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3870

Abstract

This study aims to determine the significant effect of product quality, price, location, promotion, and service quality variables on purchasing decisions at Warung Lesehan AA Jember. This research method is descriptive quantitative. The data processing technique uses multiple linear analysis tools. The results of this study indicate that the calculated t value obtained in multiple linear regression with product quality variable (X1) with a t count of 2.179 and a significance level of 0.031. Price variable (X2) with t count of 3.186 and a significance level of 0.002. Location variable (X3) with t count of 2.045 and a significance level of 0.043. Promotion variable (X4) with t count of 4.203 and a significance level of 0.000. Service quality variable (X5) with t count of 3.396 and a significance level of 0.001. And product quality, price, location, promotion and service quality have a simultaneous effect with F count of 30,014 with a significance level of 0,000. Product quality, price, location, promotion, and service quality affect purchasing decisions at Warung Lesehan AA Jember. Keywords: Product Quality, Price, Location, Promotion, Service Quality, and Purchase Decision
Implementation of Segmentation, Targeting, and Positioning (STP) Marketing Strategy to Increase Sales Volume at Rebon Shrimp Paste Producers in Probolinggo Ahmad Hidayatullah; Muhamad Naely Azhad; Pawestri Winahyu
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i12.2469

Abstract

The purpose of this study is to determine the formulation of strategies used in increasing sales of shrimp paste products in Mayangan Village, Mayangan District, Probolinggo City and to find out the implementation of strategies used in increasing sales of shrimp paste products in Mayangan Village, Mayangan District, Probolinggo City. The method used in this study is qualitative research method. In a qualitative approach to obtain information by in-depth interviews with informants as well as document review and observation to assess the target market (targeting) and product positioning (positioning). The results showed that with a directed marketing strategy can help a business activity or company in delivering its products to consumers in accordance with the wants and needs of each consumer. One strategy that is often used by business activists is the segmentation, targeting, and positioning method. Where this strategy itself has also been applied in the sale of rebon paste which is the starting point before doing the marketing mix.
Co-Authors Ahmad Hidayatullah Ahmad Izzudin Muhamad Alfin Kuncoro Winahyu, Pawestri