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All Journal JURNAL MANAJEMEN Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Mahasiswa Entrepreneur Journal of Economics, Assets, and Evaluation J-CEKI Jurnal Pengabdian Masyarakat Manage
Ahmad Izzudin
Universitas Muhammadiyah Jember
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

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STUDI EMPIRIS PENGENDALIAN KUALITAS PRODUK PADA VIEYURI KONVEKSI EMPIRICAL STUDY OF QUALITY CONTROL IN VIEYURI KONVEKSI Ira Revita; Akhmad Suharto; Ahmad Izzudin
Bisnis-Net Vol 4, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.228 KB) | DOI: 10.46576/bn.v4i2.1695

Abstract

Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Muhamad Alfin Kuncoro; Muhamad Naely Azhad; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3870

Abstract

This study aims to determine the significant effect of product quality, price, location, promotion, and service quality variables on purchasing decisions at Warung Lesehan AA Jember. This research method is descriptive quantitative. The data processing technique uses multiple linear analysis tools. The results of this study indicate that the calculated t value obtained in multiple linear regression with product quality variable (X1) with a t count of 2.179 and a significance level of 0.031. Price variable (X2) with t count of 3.186 and a significance level of 0.002. Location variable (X3) with t count of 2.045 and a significance level of 0.043. Promotion variable (X4) with t count of 4.203 and a significance level of 0.000. Service quality variable (X5) with t count of 3.396 and a significance level of 0.001. And product quality, price, location, promotion and service quality have a simultaneous effect with F count of 30,014 with a significance level of 0,000. Product quality, price, location, promotion, and service quality affect purchasing decisions at Warung Lesehan AA Jember. Keywords: Product Quality, Price, Location, Promotion, Service Quality, and Purchase Decision
Penentuan Strategi Pemasaran UMKM menggunakan Analisis SWOT Moh. Amien Rais; M. Naely Azhad; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3874

Abstract

This study aims to determine and analyze the marketing strategy carried out by MSME Tanocraft Tanoker Ledokombo. The research method used is the SWOT analysis method using a qualitative approach. Data collection techniques carried out by researchers are interviews and direct observation to marketing managers. The data obtained from the data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the marketing strategy carried out by MSMEs. The results show that the Cartesian diagram shows that MSMEs are in the first quadrant which is aggressive with the implementation of the Growth Oriented Strategy which is a very favorable situation for MSMEs. In conclusion, based on a SWOT analysis, it shows that Tanocraft Tanoker Ledokombo SMEs have the strength so that they can take advantage of existing opportunities. Keywords: SWOT Analysis, Marketing Strategy
Perumusan Strategi Pemasaran Fahmy Rizky Ramadhani; Seno Sumowo; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3952

Abstract

This study aims to determine the formulation of marketing strategies at the Yamaha Iron Cycles Jember workshop. This research method is descriptive qualitative research. Some of the data obtained will be numbered to facilitate the merging of two or more variable data then after the final results are obtained, they will be requalified. In this study, the data analysis tool used SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results showed, in the IE matrix, it was shown that the Yamaha Iron Cycles Workshop applied the strategy using the Growth Oriented Strategy. This is because the IE matrix shows that the highest total score is in the first quadrant, which is a very favorable situation in this quadrant. In conclusion, the Yamaha Iron Cycles Workshop has many opportunities and strengths that can be optimized so that it can overcome the threats and weaknesses that occur in the Jember Iron Cycles Yamaha Workshop. Keywords: External Factors, Internal Factors, Strategic Management, SWOT Matrix
Kualitas Layanan terhadap Kepuasan Pelanggan Fausi Nurrahman; Abadi Sanosra; Ahmad Izzudin
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3953

Abstract

This study aims to examine and analyze the effect of service quality (tangible, reliability, responsiveness, assurance, and empathy) on customer satisfaction at the Hans Sukowono Workshop, where the Hans Sukowono Workshop is experiencing fluctuations in the number of visitors in 2020. This research method is a research study. quantitative descriptive. The population in this study are consumers or customers of the Hans Sukowono Workshop. The sample used is 100 respondents. The analysis tool uses multiple linear regression. The results showed, the results of the t test showed that, a) the tangible variable (X1) with a t count of 1.356 and a significance level of 0.038; b) variable reliability (X2) with t count of 1.105 and a significance level of 0.032; c) the responsiveness variable (X3) with t count of 3.360 and a significance level of 0.001; d) assurance variable (X4) with t count of 4.572 and a significance level of 0.000; e) Empathy variable (X5) with t count of 2.250 and a significance level of 0.027. In conclusion, service quality (tangible, reliability, responsiveness, assurance, and empathy) has a significant partial and simultaneous effect on customer satisfaction at the Hans Sukowono Workshop. Keywords: Service Quality (Tangibel, Reliabity, Responsiviness, Assurance, and Empathy), Customer Satisfaction
The Impact Of Advertising Through Social Media On The Purchase Decision Of Samsung Hp (Case Study On Students Of The Faculty Of Economics And Business, Muhammadiyah University Jember) Arvin Bagaskara; Nurul Qomariah; Ahmad Izzudin
JURNAL MANAJEMEN Vol 13, No 3 (2021): September
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v13i3.9631

Abstract

Penelitian ini bertujuan untuk menganalisis iklan melalui media sosial terhadap keputusan pembelian dan untuk mengetahui faktor-faktor yang dapat mempengaruhi keputusan pembelian Hp Samsung pada mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Jember. Penelitian ini deskriptif kuantitatif. Data primer diperoleh dari penyebaran secara langsung kuesioner kepada mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Jember. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 75 responden. Data lainnya didapatkan dengan cara melalui observasi dan studi kepustakaan. Adapun metode yang digunakan adalah regresi linear berganda. Hasil penelitian menyatakan bahwa keputusan pembelian Hp Samsung pada mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Jember adalah variabel independen hasilnya yaitu Attitude Toward The Ad berpengaruh signifikan namun variabel keputusan pembelian, sedangkan variabel Ad Recall dan Clik Throught Rates tidak berpengaruh terhadap keputusan pembelian Hp Samsung pada mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Muhammadiyah Jember.
PENGARUH MARKETING MIX DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI O’OCONG PANCING AMBULU Andhika Putra Andryan Maharani; Feti Fatimah; Ahmad Izzudin
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.128 KB) | DOI: 10.36841/jme.v1i11.2484

Abstract

A high level of purchase of a product is proof that a business is growing well. So a company is required to always be innovative in marketing products at affordable costs that are attractive to consumers. Similarly, because of the rise of similar businesses, O'ocong Pancing, which is engaged in trade, must plan an appropriate strategy. Therefore, this research was conducted to examine the appropriate strategy for the company. The purpose of this research is to examine the influence of the marketing mix and service quality on purchasing decisions. There are five dimensions used for the marketing mix, namely: (X1) product, (X2) price, (X3) place, (X4) promotion, and (X5) service. The research uses quantitative methods, and 130 samples are involved with the criteria of consumers of O'ocong Pancing. After the data is collected, it is tested using multiple linear regression with the T test as a hypothesis test. The results showed that there was a significant positive effect of service on purchasing decisions. Promotion, place, price, and product dimensions do not significantly affect the partial decision.
Upaya Meningkatkan Loyalitas Penikmat Café Berbasis Hedonic Value, Store Atmosphere Serta Kepuasan Pelanggan Naoval Asy Syifak; Nurul Qomariah; Ahmad Izzudin
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 12, No 1 (2022): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v12i1.9332

Abstract

Saat ini cafe merupakan salah satu tempat yang menyenangkan dan santai bagi generasi muda untuk membahasberbagai masalah hidup. Pertumbuhan café saat ini semakin pesat seiring dengan perubahan perilaku hidup generasi muda. Tulisan ini bertujuan untuk mengetahui dan menguji  pengaruh hedonic value, store atmosphere, dan kepuasan konsumen terhadap loyalitas konsumen di Cafe Pojok Bangka, Jember. Populasi dalam penelitian ini adalah seluruh pengunjung Café Pojok Bangka Jember. Sampel penelitian ditentukan  sebanyak 100 responden dengan metode purposive sampling. Uji validitas dan uji reliabilitas untuk menguji alat ukur yang dalam hal ini berupa kuisioner. Uji hipotesis menggunakan analisis regresi linier berganda. Setelah dianalisis dengan analisis regresi linier berganda diketahui bahwa hedonic value  dengan koefisien sebesar 0,230, store atmosphere dengan koefisien sebesar 0,296, dan kepuasan konsumen dengan koefisien sebesar 0,033  berpengaruh positif terhadap loyalitas konsumen pada Café Pojok Bangka Jember.. Hasil penelitian menunjukkan bahwa hedonic value berpengaruh terhadap loyalitas pelanggan. Store atmosphere berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan Café Pojok Bangka Jember.
Analisis Strategi Pemasaran Lapangan Futsal Pasca Pandemi Covid di Mega Futsal Genteng, Kabupaten Banyuwangi Madita Romadhoni Pratiwi; Ahmad Izzudin; Jekti Rahayu
Journal of Economics, Assets, and Evaluation Vol. 1 No. 1 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v1i1.22

Abstract

Bisnis futsal yang ada di Indonesia semakin banyak dan persaingan antar pebisnis semakin ketat, Strategi Pemasaran Melalui AnalisiscStrengthaWeakness Opportunity Threat (SWOT) Pada Bisnis Penyewaan Lapangan Futsal Mega Futsal Genteng Banyuwangi merupakan permasalahan yang mengemuka dalam penelitian ini. Tujuan dari penelitian ini adalah untuk menguraikan pendekatan pemasaran yang digunakan oleh Genteng Futsal Mega Kabupaten Banyuwangi. memaparkan strategi pemasaran di Mega Futsal Genteng analisis SWOT Kabupaten Banyuwangi. Penelitian ini menggunakan pendekatan kualitatif dengan pengamatan langsung terhadap objek yang diteliti dan wawancara dengan partisipan. Mengenai analisis data SWOT, dengan mendeteksi atau menilai elemen internal dan eksternal perusahaan. Kekuatan dan kelemahan perusahaan membentuk elemen internalnya. Selain itu, pertimbangan eksternal perusahaan mencakup peluang dan bahaya bisnis. Temuan penelitian ini menunjukkan bahwa implementasi strategi perusahaan MEGA Futsal Genteng di Kabupaten Banyuwangi mengadopsi Strategi Berorientasi Pertumbuhan. Hal ini dikarenakan menurut analisis SWOT diagram Kartesius, kuadran dengan skor keseluruhan tertinggi adalah kuadran yang memiliki peluang dan kekuatan terbesar di MEGA Futsal Genteng Kabupaten Banyuwangi, sehingga berada pada posisi yang tepat untuk memanfaatkan peluang saat ini sambil meminimalkan kelemahan dan menangkis ancaman.
Pengaruh Iklan Terhadap Minat Beli Konsumen Brand Nike di Kalangan Mahasiswa Universitas Muhammadiyah Jember Bunga Roes Mala Dewi; Ahmad Izzudin; Yohanes Gunawan Wibowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.5816

Abstract

Perubahan zaman terus mendorong berbagai sektor industri guna secara berkelanjutan menghasilkan inovasi dalam setiap produk yang ditawarkan. Kondisi ini menyebabkan terjadinya persaingan yang ketat antar perusahaan dalam upaya memperebutkan pangsa pasar. Setiap perusahaan menginginkan keberhasilan dalam menjalankan bisnisnya. Dalam era yang modern ini, industri fashion telah menjadi area yang menarik perhatian masyarakat, dari kalangan remaja hingga orang dewasa, tanpa batasan usia. Nike telah hadir di Indonesia sejak tahun 1988, dengan hampir sepertiga dari sepatu yang beredar saat ini dihasilkan di dalam negeri. Selama sejarahnya, produk ini juga telah melakukan akuisisi terhadap beberapa perusahaan pakaian dan alas kaki, meskipun beberapa di antaranya telah dilepas. Adapun tujuannya guna menganalisis dampak iklan terhadap minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember. Kuantitatif deskriptif menjadi metode yang dipergunakan, melibatkan mahasiswa/i Universitas Muhammadiyah Jember. Sampel diambil menggunakan teknik accidental sampling, dengan total 80 responden. Temuan kajian ini menunjukkan bahwasanya variabel perhatian, ketertarikan, keinginan, maupun tindakan mempunyai pengaruhnya positif maupun tinggi pada minat beli konsumen merek Nike di kalangan mahasiswa Universitas Muhammadiyah Jember.
Co-Authors Abadi Sanosra Andhika Putra Andryan Maharani Arvin Bagaskara Bunga Roes Mala Dewi Fahmy Rizky Ramadhani Fausi Nurrahman Feti Fatimah Ira Puspitadewi, S Ira Revita Jekti Rahayu M. Naely Azhad Madita Romadhoni Pratiwi Moh. Amien Rais Muhamad Alfin Kuncoro Muhamad Naely Azhad Naoval Asy Syifak Nursaidah Nurul Qomariah Seno Sumowo Suharto, Akhmad Tatit Diansari Reskiputri Yohanes Gunawan Wibowo