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Salsabila Linnatunnisa
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Economics, Econometrics & Finance

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Pengaruh Gaya Hidup Dan Perceived Ease Of Use Terhadap Keputusan Mahasiswa Menggunakan Mobile Banking Yang Dimediasi Sikap Pengguna Salsabila Linnatunnisa; Rini Safitri
Jurnal Ekonomika dan Bisnis Vol 9 No 1 (2022): Jurnal Ekonomika dan Bisnis UNISS
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jeb.Vol9.Jeb1.157

Abstract

Advances in mobile technology have grown rapidly to support daily activities. This makes banks required to innovate by changing services to digital-based ones. This study aims to determine how lifestyle and perceived ease of use can affect the decision to use Mobile Banking which is mediated by user attitudes. This type of research is quantitative research. The object of research used in this study were students using Mobile Banking in Malang City as many as 85 respondents. The sampling technique used was convenience sampling technique. Data collection techniques through the distribution of questionnaires. The data analysis technique uses Path Analysis with the help of SPSS software. The variables to be studied are lifestyle (X1), perceived ease of use (X2), user attitudes (Z), and decisions to use Mobile Banking (Y). The results showed that lifestyle partially had a positive effect on user attitudes, partially perceived ease of use had a positive effect on user attitudes, lifestyle partially had a positive effect on decisions to use Mobile Banking, perceived ease of use had no effect on decisions to use Mobile Banking, and the attitude of the user partially has a positive effect on the decision to use Mobile Banking.
Pengaruh Gaya Hidup Dan Perceived Ease Of Use Terhadap Keputusan Mahasiswa Menggunakan Mobile Banking Yang Dimediasi Sikap Pengguna Salsabila Linnatunnisa; Rini Safitri
Jurnal Ekonomika dan Bisnis Vol. 9 No. 1 (2022): Volume 9 Nomor 1 April 2022
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/m50exb87

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimanagaya hidup dan perceived ease of use dapatberpengaruh terhadap keputusan penggunaaan MobileBanking yang dimediasi sikap pengguna. Objekpenelitian yang digunakan pada penelitian ini adalahmahasiswa pengguna Mobile Banking di KotaMalang sebanyak 85 responden. Teknik pengambilansampel menggunakan teknik convenience sampling.Teknik pengumpulan data melalui penyebarankuesioner. Teknik analisis data menggunakanAnalisis Path dengan bantuan software SPSS.Variabel yang akan diteliti adalah gaya hidup (X1),perceived ease of use (X2), sikap pengguna (Z), dankeputusan penggunaaan Mobile Banking (Y). Hasilpenelitian menunjukkan bahwa gaya hidupberpengaruh positif terhadap sikap pengguna,perceived ease of use berpengaruh positif terhadapsikap pengguna, gaya hidup berpengaruh positifterhadap keputusan penggunaaan Mobile Banking,perceived ease of use tidak berpengaruh terhadapkeputusan penggunaaan Mobile Banking, dan sikappengguna berpengaruh positif terhadap keputusanpenggunaaan Mobile Banking. 
Co-Authors Rini Safitri