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All Journal SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Prosiding Seminar Nasional Program Pengabdian Masyarakat
Zain Maulana
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Using Digital Marketing for Small and Medium Enterprises (SMEs) in Bumdes Remboko Sumberrejo Village Sleman Regency Zain Maulana; Muhammad Chanif Hidayat; Imaniar Agustina
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 3 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v3i1.4563

Abstract

Background: This community service aims to assist and empower the small and medium enterprises (SMEs) of the UMKM Bumdes Remboko to have highly digital marketing in Yogyakarta. Also, it focuses on maximizing the use of the internet specifically social media and the marketplace for branding, promoting, and selling its products. This study emphasizes that SMEs need to embrace digital technology in performing their business. Contribution: Empowerment is important because it upgrades the small and medium enterprises to face competition with others. Method: Several activities including creating a social media account, photography training, webinar, and registering of Go-Food were used to increase the SMEs' abilities in using the internet. Results: The results showed that these activities help SME partners of Bumdes Remboko use digital marketing through social media and the marketplace. Conclusion: In conclusion, it is expected that small and medium enterprises increase their business by using digital methods
Pelatihan Bahasa Inggris Santri Pondok Tahfidz Al-Maun Maguwoharjo Zain Maulana; Mutia Hariati Hussin
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 2. Kreatifitas Pendidikan dan Pembelajaran di Sekolah dan Perguruan Tinggi
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.52.1033

Abstract

Pengabdian masyarakat ini bertujuan meningkatkan kemampuan bahasa Inggris santri Pondok Tahfidz Al-Maun di Maguwoharjo dalam rangka meningkatkan daya saing santri baik dalam dunia kerja maupun melanjutkan ke jenjang perguruan tinggi. Pelatihan ini lebih fokus pada aspek peningkatan kemampuan berbicara dalam bahasa Inggris dibandingkan pada aspek lainnya, seperti menulis maupun membaca tulisan berbahasa Inggris. Secara umum, kemampuan berbicara dalam bahasa Inggris dapat menstimulus kepercayaan diri seseorang dalam mempelajari aspek-aspek bahasa Inggris lainnya. Pada poin ini, pengabdian ini melakukan sejumlah kegiatan seperti focus group discussion, presentasi, dan diskusi atau percakapan berpasangan dalam rangka meningkatkan praktik penggunaan bahasa Inggris dalam percakapan
Co-Authors Imaniar Agustina Muhammad Chanif Hidayat Mutia Hariati Hussin