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Using Digital Marketing for Small and Medium Enterprises (SMEs) in Bumdes Remboko Sumberrejo Village Sleman Regency Zain Maulana; Muhammad Chanif Hidayat; Imaniar Agustina
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 3 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v3i1.4563

Abstract

Background: This community service aims to assist and empower the small and medium enterprises (SMEs) of the UMKM Bumdes Remboko to have highly digital marketing in Yogyakarta. Also, it focuses on maximizing the use of the internet specifically social media and the marketplace for branding, promoting, and selling its products. This study emphasizes that SMEs need to embrace digital technology in performing their business. Contribution: Empowerment is important because it upgrades the small and medium enterprises to face competition with others. Method: Several activities including creating a social media account, photography training, webinar, and registering of Go-Food were used to increase the SMEs' abilities in using the internet. Results: The results showed that these activities help SME partners of Bumdes Remboko use digital marketing through social media and the marketplace. Conclusion: In conclusion, it is expected that small and medium enterprises increase their business by using digital methods
Balancing Social Welfare and Environmental Conservation: A Sustainable Tourism Model in Wonosobo Fajri, Afrizal; Ikawati, Erina; Hidayat, Muhammad Chanif; Yamin, Muhammad; Prakoso, Septyanto Galan
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (Juni 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.6292

Abstract

Abstract. This study investigates how Wonosobo Regency—a region known for its cultural heritage and natural landscapes—navigates the complex interplay between economic development, environmental sustainability, and cultural preservation. It examines the role of the Knowledge-Based Economy (KBE) as a key enabler of glocalization, allowing the region to adopt global best practices while maintaining local identity. Through literature review and policy analysis, the study finds that KBE enhances sustainable tourism governance by fostering local knowledge production, innovation, and stakeholder collaboration. The application of ICT, human capital development, and data-driven policies contributes to more effective tourism management and cultural safeguarding. Moreover, circular economy principles and community-based tourism initiatives help balance growth and conservation. The findings suggest that integrating KBE strengthens Wonosobo’s global competitiveness without eroding its cultural uniqueness, offering valuable insights for policymakers and practitioners aiming to promote glocalization in culturally and ecologically significant regions.
Paradoks Kebijakan Efisiensi Prabowo Muhnizar Siagian, Muhnizar Siagian; Rafisa Rona Dillaputri, Rafisa Rona Dillaputri; Calyaretta Meiskha Wanodya, Calyaretta Meiskha Wanodya; Muhammad Chanif Hidayat, Muhammad Chanif Hidayat; Everd S.R Daniel, Everd S.R Daniel
JOURNAL OF GOVERNMENT SCIENCE Vol 6 No 2 (2025)
Publisher : Program Studi Ilmu Pemerintahan Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/govsci.v6i2.124

Abstract

Abstract: After his inauguration as the 8th President of Indonesia, President Prabowo decided to increase the number of ministers, deputy ministers, and ministerial-level officials. Under Prabowo’s administration, there are 48 ministries, a significant increase compared to the previous government. Naturally, this expansion corresponds to a larger state budget allocation to support ministerial performance. However, through Presidential Instruction No. 1 of 2025, President Prabowo mandated budget efficiency in state and regional expenditures (APBN-APBD) for 2025. Though some remain unaffected, several ministries and state agencies have reduced their budgets in response to this instruction. This situation underscores an apparent inconsistency between these two early policies of Prabowo’s administration. This study aims to analyze this inconsistency using a qualitative case study approach. The findings indicate that although President Prabowo’s policies appear contradictory, they are driven by specific motives, namely accommodative-compromising interests and transactional politics in the expansion of ministries, as well as the need to allocate a substantial portion of the budget to his populist initiative: the free nutritious meal initiative. Keywords: Prabowo, Cabinet, Efficiency, Inconsistency, Paradox