Garuda - Garba Rujukan Digital

Fauziah Hanum

Faculty of Economics and Business, University of Labuhanbatu, Indonesia

Author-ID : 4183520

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Published : 3 Documents Claim Missing Document

Claim Missing Document

Articles

The Effect of Affiliated Motivation, Work Environment, Competency, and Affective Commitment on Performance of Transportation Service Officers, Labuhanbatu District Dian Prasetyo; P. Pitriyani; Fauziah Hanum
Quantitative Economics and Management Studies Vol. 3 No. 2 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Study this conducted To use analyze influence from motivation affiliate, environment work, competence and commitment affective to performance employee at the Department of Transportation Regency Labuhanbatu . Study this use method quantitative. Result of study this show that all independent variables give influence positive and significant to performance employee good by simultaneous nor partial. That thing proved with results from the t test and F test of the study. t test showing results from variable motivation affiliated (X 1) has score t arithmetic (4.55) > t table ( 1.66 ) which means H a accepted and H o rejected with score significant more small from score probability 0.05 or score significant 0.000 < 0.05, then could concluded that variable motivation affiliate (X 1 ) influential positive and significant to performance employee . Environment work (X 2) has score t count (5.41) > t table (1.66) which means Ha is accepted and Ho is rejected with score significant more small from probability 0.05 or 0.000 < 0.05 then could concluded that environment work (X 2 ) has an effect positive and significant to performance employee . Competence (X 3 ) has score t arithmetic (9.62) > t table ( 1.66) which means Ha is accepted and Ho is rejected , with score significant more small from probability 0.05 or 0.000 < 0.05, then could concluded that competence (X 3 ) has an effect positive and significant to performance employee . Commitment affective (X 4 ) has score t count (13,42) > t table ( 1.66) which means Ha is accepted and Ho is rejected with score significant more small from probability 0.05 or 0.000 < 0.05 then could concluded that commitment affective (X 4 ) influential positive and significant to performance employee. F value count in table 6 which is 155.27 > F table 2.48 with score significance 0.000 < 0.05. The result shows that motivation affiliate, environment work, competence and commitment affective by simultaneous have influence positive and significant to performance employee.

The Influence of Brand Ambassador on Purchasing Decisions for Wardah Products with Brand Image As An Intervening Variable at Indomaret Sigambal Sri Hartati; Junita Lubis; Fauziah Hanum
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

The purpose of this study was to determine the influence of Brand Ambassador on purchasing decisions of Wardah products with brand image as an intervening variable at Indomaret Sigambal. The data processing technique uses SPSS data analysis. The population in this study are customers or buyers at Indomaret in Sigambal Labuhanbatu. The sample collection technique used is probability sampling by leading to a random sampling incident, the number of samples used is 100 people who shop at Indomaret in Sigambal Labuhanbatu. The research concludes that brand ambassadors and brand image have an independent impact on purchasing decisions in terms of the results of the t-table comparison (0. 6777) is smaller than t-count, then brand ambassador and brand image have a positive impact on purchasing decisions. From the results of model 1 and model 2, it can be seen the magnitude of the direct impact given by the brand ambassador variable to purchasing decisions, namely: 0.308 and the indirect impact of brand ambassadors through brand image on purchasing decisions is 0.88. Based on the overall test, it can be seen that the brand ambassador and brand image have a simultaneous impact on purchasing decisions in terms of Sig 0.000 < 0.05 and based on the results of the f test, the brand ambassador and brand image have a simultaneous impact on purchasing decisions in terms of the calculated f value of 14.109 > from f table 3.94.

The Influence of Price and Product Quality on Consumer Satisfaction at Rantauprapat Homesmart Alvira Rahmi; Bayu Eko Broto; Fauziah Hanum
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

This study was conducted to determine and analyze the effect of price, product quality on consumer satisfaction. Price (X1) is the amount of value that consumers exchange for a product or service that has benefits when consumers have or use the product or service. product quality (X2) is the ability of the product to meet or satisfy the needs and desires of consumers. Consumer satisfaction (Y) is something that is sought to meet the needs needed. The design of this study is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of HomeSmart RantauPrapat. The measuring scale used is the Likert scale. The data analysis technique used is the multiple linear regression analysis technique of quantitative data using the Statistical Sciences Package for the Social Sciences (SPSS) statistical method. The results of this study conclude that partially there is a significant and positive effect between price and product quality, simultaneously the same thing also occurs, namely a significant and positive effect between satisfaction, price and product quality on consumer satisfaction.

Title

Found 3 Documents
Search

Abstract

Abstract

Abstract

Title Search

Found 3 Documents Search

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search