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All Journal Quantitative Economics and Management Studies
Junita Lubis
Faculty of Economics and Business, University of Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Effect of Leadership, Work Motivation, and Organizational Culture on Performance of Puskesmas Tanjung Medan Employees Indah Sari; Junita Lubis; Fadzil Hanafi Asnora
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.273 KB) | DOI: 10.35877/454RI.qems981

Abstract

The type of research used in this research is descriptive quantitative. The population in the study were all employees of the Tanjung Medan Public Health Center, totaling 43 employees. The population of this study was completed by using the total sampling method. Total sampling is a test procedure in which the number of samples is equivalent to the population. The sample in this study were all employees of the Tanjung Medan Public Health Center, totaling 43 people, so the entire population was used as a sample in this study. The value of Adjusted R square obtained is 0.628, therefore the coefficient of multiple determination test is 0.628 x 100% of 62.8%. This value implies that the variables of leadership, motivation and organizational culture affect performance by 62.8% and the remaining 38.2% is influenced by other variables.
The Influence of Brand Ambassador on Purchasing Decisions for Wardah Products with Brand Image As An Intervening Variable at Indomaret Sigambal Sri Hartati; Junita Lubis; Fauziah Hanum
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.615 KB) | DOI: 10.35877/454RI.qems993

Abstract

The purpose of this study was to determine the influence of Brand Ambassador on purchasing decisions of Wardah products with brand image as an intervening variable at Indomaret Sigambal. The data processing technique uses SPSS data analysis. The population in this study are customers or buyers at Indomaret in Sigambal Labuhanbatu. The sample collection technique used is probability sampling by leading to a random sampling incident, the number of samples used is 100 people who shop at Indomaret in Sigambal Labuhanbatu. The research concludes that brand ambassadors and brand image have an independent impact on purchasing decisions in terms of the results of the t-table comparison (0. 6777) is smaller than t-count, then brand ambassador and brand image have a positive impact on purchasing decisions. From the results of model 1 and model 2, it can be seen the magnitude of the direct impact given by the brand ambassador variable to purchasing decisions, namely: 0.308 and the indirect impact of brand ambassadors through brand image on purchasing decisions is 0.88. Based on the overall test, it can be seen that the brand ambassador and brand image have a simultaneous impact on purchasing decisions in terms of Sig 0.000 < 0.05 and based on the results of the f test, the brand ambassador and brand image have a simultaneous impact on purchasing decisions in terms of the calculated f value of 14.109 > from f table 3.94.
Co-Authors Fadzil Hanafi Asnora Fauziah Hanum Indah Sari Sri Hartati