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Irninta Islamiah Yusran
universitas muhammadiyah palopo
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Journal : Quantitative Economics and Management Studies

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The Influence of Price and Personal Selling on the Achievement of Housing Product Sales Irninta Islamiah Yusran; Muhammad Aqsa; S. Sapar
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.2 KB) | DOI: 10.35877/454RI.qems924

Abstract

This study aimed to determine the effect of price and personal selling on the achievement of housing product sales. The method used in this research is quantitative with SEM analysis techniques using the Smart-PLS 3.3 application. The data instrument is the respondent's questionnaire with a sample of 60 people interested in buying Regency Palopo Hill Inc. The result of this research is that price affects sales achievement with a value of t count = 2.678 > t table = 1.670 with a P-Value of 0.008 or less than the Cut off Value of 0.05. While personal selling has no significant effect on the achievement of sales, the value of t count = 0.328 < t Table: 1.670 with a P-Value of 0.743 > 0.05.
Co-Authors Muhammad Aqsa Sapar Sapar