Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Quantitative Economics and Management Studies
Muhammad Aqsa
Universitas Muhammadiyah Palopo, Sulawesi Selatan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Price and Personal Selling on the Achievement of Housing Product Sales Irninta Islamiah Yusran; Muhammad Aqsa; S. Sapar
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.2 KB) | DOI: 10.35877/454RI.qems924

Abstract

This study aimed to determine the effect of price and personal selling on the achievement of housing product sales. The method used in this research is quantitative with SEM analysis techniques using the Smart-PLS 3.3 application. The data instrument is the respondent's questionnaire with a sample of 60 people interested in buying Regency Palopo Hill Inc. The result of this research is that price affects sales achievement with a value of t count = 2.678 > t table = 1.670 with a P-Value of 0.008 or less than the Cut off Value of 0.05. While personal selling has no significant effect on the achievement of sales, the value of t count = 0.328 < t Table: 1.670 with a P-Value of 0.743 > 0.05.
The Effect of the 7P Marketing Mix and Service Quality on Customer Satisfaction Duwi Putri Pramesty; S. Sapar; Muhammad Aqsa
Quantitative Economics and Management Studies Vol. 3 No. 2 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.946 KB) | DOI: 10.35877/454RI.qems928

Abstract

This study aims to describe and analyze the marketing mix and service quality on customer satisfaction at BRI Palopo Branch. The research sample was taken using the Simple Random Sampling Technique. Data analysis used variant-based structural equation modeling (VB SEM) with the help of Smart PLS software version 3.3. The results of this study indicate that the marketing mix has a significant effect on customer satisfaction of 0.619 units with a t count value: 8,400> t table 1,666 with a P-value of 0.000 <0.05. Service quality has no significant effect on customer satisfaction of 0.103 units with a t-value: 0.632 <t table 1.666 with a P-value of 0.527>0.05. The joint influence of the marketing mix (X1) and service quality (X2) on customer satisfaction (Y) is 40.6 percent, while 59.4 percent is influenced by other variables not observed in this study.
Co-Authors Duwi Putri Pramesty Irninta Islamiah Yusran Sapar Sapar