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Elida Florentina Sinaga Simanjorang
Faculty of Economics and Business, University of Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students Novita Lasri KS; Elida Florentina Sinaga Simanjorang; Yudi Prayoga
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.32 KB) | DOI: 10.35877/454RI.qems951

Abstract

This research applies quantitative descriptive nature, which aims to determine the effect of brand awareness, brand associations, perceived quality and loyalty on purchasing decisions. The population in this study were students who used Honda Vario among FEB ULB as many as 1143 people. Then, the sample in this study was 92 students and used the Slovin formula. The data analysis used is descriptive quantitative, multiple linear analysis, hypothesis test and classical assumption test. And the results of the multiple linear equation research show that Y= 0.219 + 0.039X 1 + 0.228X 2 + 0.437X 3 + 0.586X 4 + e. The t-test (Partial) shows that brand awareness and brand associations have a positive and not Sig effect, while the perception of quality and brand loyalty has a positive effect and Sig. The f test shows that the research results have a positive influence and Sig on purchasing decisions simultaneously. The R2 test shows that the effect of the independent variable on the dependent variable is 0.634 or 63.4%, and 36.6% is not part of the research variable.
Analysis of Influence of Human Resources Management and Organizational Culture on Employee Performance of PT. Supra Matra Abadi PMKS Aek Nabara Yoana Yoana; Elida Florentina Sinaga Simanjorang; Mulya Rafika
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.158 KB) | DOI: 10.35877/454RI.qems1024

Abstract

The purpose of this study is to analyze the influence of Human Resource Management and Organizational Culture on employee performance at PT. Supra Matra Abadi PMKS Aek Nabara. The sample in this study were employees of PT. Supra Matra Abadi PMKS Aek Nabara, totaling 89 people. The analysis used is multiple linear regression test and hypothesis testing. The results of the study are partially known, each variable of HR Management and Organizational Culture has a significant effect on the performance of PT. Supra Matra Abadi PMKS Aek Nabara based on n value Sig less than 0.05 and tcount greater than ttable 1,987 . And simultaneously that the variables of Human Resource Management (X1) and Organizational Culture (X2) have an effect on Employee Performance (Y) PT. Supra Matra Abadi PMKS Aek Nabara based on the value of Sig. 0.001 < 0.05 and the calculated F value is 30.511 > from Ftable 3.10. The result of Adjusted R-Square is 0.644 , this means that the contribution of the influence of Human Resource Management and Organizational Culture on the Performance of Employees of PT. Supra Matra Abadi PMKS Aek Nabara is 64.4% and the remaining 35.6% is influenced by other factors in outside of this research.
Co-Authors Mulya Rafika Novita Lasri KS Yoana Yoana Yudi Prayoga