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All Journal Quantitative Economics and Management Studies

Yudi Prayoga

Faculty of Economics and Business, University of Labuhanbatu, Indonesia

Author-ID : 4183550

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Articles

The Influence of Price, Product Quality, Brand Image towards Customers Buying Decision on Citra Pesona Shop Winda Agusriana Sari; Yudi Prayoga; Rizki Syahputra
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

This study aims to analyze the Influence of Price, Product Quality, and Brand Image Towards Buyer Decisions In Stores Image Charm and know the connection and contribution of every factor influencing purchase decisions on Shop Image Charm. The method in This research is quantitative. In this research, the population is customers of Shop Image Charm, with as many as 100 respondents. Method analysis data conducted is linear regression simple, and Test Hypothesis (Partial test, Simultaneous test, and Coefficient of Determination). The results of the t-test show that the independent variables Price and Product Quality affect the Purchase Decision partially (own) seen from the comparison score Sig which is smaller than 0.05 and score t-count bigger from t-table. In contrast, the Brand image variable has no partial effect (by itself). To the Purchase Decision at the Citra Pesona Store. Based on the test results Simultaneously, it is known that the value of Sig (0.000) is less than (0.05), and if the value of f count (41.899) is greater than the value of f table (2.70) then it can be seen that the Price, Product Quality, and Brand Image Together (simultaneously) have an effect positive and significant to Buying Decision on Image Shop Charm

Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students Novita Lasri KS; Elida Florentina Sinaga Simanjorang; Yudi Prayoga
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

This research applies quantitative descriptive nature, which aims to determine the effect of brand awareness, brand associations, perceived quality and loyalty on purchasing decisions. The population in this study were students who used Honda Vario among FEB ULB as many as 1143 people. Then, the sample in this study was 92 students and used the Slovin formula. The data analysis used is descriptive quantitative, multiple linear analysis, hypothesis test and classical assumption test. And the results of the multiple linear equation research show that Y= 0.219 + 0.039X 1 + 0.228X 2 + 0.437X 3 + 0.586X 4 + e. The t-test (Partial) shows that brand awareness and brand associations have a positive and not Sig effect, while the perception of quality and brand loyalty has a positive effect and Sig. The f test shows that the research results have a positive influence and Sig on purchasing decisions simultaneously. The R2 test shows that the effect of the independent variable on the dependent variable is 0.634 or 63.4%, and 36.6% is not part of the research variable.

The Influence of Self-Actualization Needs, Awards, and Social Needs on The Work Achievements of Rantauprat State Court Officers Christian Victor Samuel Wattimena; Siti Lam'ah Nasution; Yudi Prayoga
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

This study aims to analyzeThe Influence of Self-Actualization Needs, Appreciation and Social Needs on Work Performance of Rantauprapat District Court Employees. In this study, the population was 40 employees of the Rantauprapat District Court. Due to the number of employees of the Rantauprapat District Court, as many as 40 people (less than 100 people), then all employees are taken as objects of research. The analytical method used in this research is multiple linear regression. The results of the regression analysis obtained the t count value of 2.112 > t table 1.6883, this means that the self-actualization needs variable (X1) has a positive effect on the work performance variable (Y). Then the significant value is 0.042 <0.05, which means that the variable of self-actualization needs (X1) has a significant effect on the work performance variable (Y). Based on the results of the regression analysis, the t-count value was 2.131 > t table 1.6883. This means that the award variable (X2) has a positive effect on the work performance variable (Y). Then the significant value is 0.040 <0.05, which means the award variable (X2) has a significant effect on the work performance variable (Y). The results of the regression analysis obtained the t-count value of 3.774 > t table 1.6883, this means that the social needs variable (X3) has a positive effect on the work performance variable (Y). Then the significant value is 0.001 <0.05, which means that the social needs variable (X3) has a significant effect on the work performance variable (Y). The Fcount value is 37.995 > Ftable 2.86 with a significance value of 0.000 <0.05. From these results, it can be concluded that self-actualization needs (X1), appreciation (X2) and social needs (X3) simultaneously have a positive and significant effect on work performance (Y). The value of R Square from the analysis of the coefficient of determination is 0.760, meaning that work performance can be explained by the job rotation variable (X1), and experience (X2) by 76%.

Influence of Product Quality, Promotion, Price, Trust On the Purchase Decision at Alfa Scorpii Rantauprapat Bella Sastra Dewi; Yudi Prayoga; Bhakti Helvi Rambe
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

This study was conducted to determine and analyze the effect of product quality (X1), promotion (X2), price (X3) and trust (X4) on purchasing decisions (Y). This research design is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of Alfa Scorpii RantauPrapat. The measuring scale used is the Likert scale. The data analysis technique used is the multiple linear regression analysis technique of quantitative data using the statistical methods of the statistical sciences package for the social sciences (SPSS). The results of this study conclude that partially and simultaneously there is a significant and positive influence between product quality, promotion, price and trust on purchasing decisions.

The Influence of Differentiation, Product Quality, Targeting on Interest in Buying Lega Rantauprapat Drinks with Brand Positioning as a Moderating Variable Sri Devi Ramadani; Yudi Prayoga; Elvina Elvina
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

In this era of digitalization, competition for the food and beverage business is increasing rapidly. This can be seen from the many types of food and beverages available in the market. Even though the current situation is not very good due to the pandemic that occurred a few years ago, the number of business actors in Labuhanbatu is increasing. Culinary diversity opens opportunities for business actors in Labuhanbatu to develop their business as a means of serving drinks and food to the people in Labuhanbatu. Various targeting strategies are carried out such as market surveys about products that are most in demand by the community, affordable prices, locations that are suitable for the products being marketed, product marketing processes for all products from all levels of society, and how to provide services to consumers as well as the provision of facilities and infrastructure is a marketing process carried out to attract consumer buying interest. The variables to be examined in this study are Differentiation (X1), Product Quality (X2), Targeting (X3) as independent variables, and Purchase Intention (Y) as the dependent variable, and Brand Positioning (Y) as a moderating variable. The results of the normality test using the P-plot chart were carried out using the Kolmogorov-Smirnov analysis with the condition that Asmp. Sig.(2-tailed)> 0.05, it means that the normal distribution is not disturbed, whereas if the value of Asmp. Sig.(2-tailed) < 0.05, it means that the normal distribution is disturbed. And showing the results of the Kolmogrov-Smirnov statistical analysis in the table it can be seen that the Asymp Sig (2 tailed) value is 0.200 greater than 0.05.

Co-Authors Bella Sastra Dewi Bhakti Helvi Rambe Christian Victor Samuel Wattimena Elida Florentina Sinaga Simanjorang Elvina Elvina Novita Lasri KS Rizki Syahputra Siti Lam'ah Nasution Sri Devi Ramadani Winda Agusriana Sari

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