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All Journal Quantitative Economics and Management Studies
Elvina Elvina
Faculty of Economics and Business, University of Labuhanbatu, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Human Resources Performance Improvement Through Motivation, Disipline, Work Environment, and Commitment in PT. Supra Matra Abadi PMKS Aek Nabara Lily Alpya; Elvina Elvina; Mulya Rafika
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.001 KB) | DOI: 10.35877/454RI.qems982

Abstract

The purpose of this study was to determine the improvement of human resource performance through motivation, work environment discipline and commitment at PT. Supra Matra Abadi PMKS Aek Nabara. The data used in this study is primary data by distributing questionnaires to employees of PT. Supra Matra Abadi PMKS Aek Nabara, Bilah Hulu District, Labuhanbatu Regency. The population in this study was 250 employees. Based on the Slovin formula, the sample size in this study was 89 people as respondents. distribution of questionnaires will be conducted on employees of PT. Supra Matra Abadi PMKS Aek Nabara, Bilah Hulu District, Labuhanbatu Regency. The data is processed in the form of numerical data (numbers) using a Likert scale. Data collection methods in this study were interviews and questionnaires. The data is processed using spss for windows version 20.0. method of data analysis using quantitative methods, namely by using multiple linear regression analysis. The results of the study prove that three variables, namely Motivation, Work Environment Discipline and Commitment have a significant influence on the defended variable, namely the Improvement of Human Resources Performance at PT. Supra Matra Abadi PMKS Aek Nabara.
The Influence of Differentiation, Product Quality, Targeting on Interest in Buying Lega Rantauprapat Drinks with Brand Positioning as a Moderating Variable Sri Devi Ramadani; Yudi Prayoga; Elvina Elvina
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.493 KB) | DOI: 10.35877/454RI.qems1371

Abstract

In this era of digitalization, competition for the food and beverage business is increasing rapidly. This can be seen from the many types of food and beverages available in the market. Even though the current situation is not very good due to the pandemic that occurred a few years ago, the number of business actors in Labuhanbatu is increasing. Culinary diversity opens opportunities for business actors in Labuhanbatu to develop their business as a means of serving drinks and food to the people in Labuhanbatu. Various targeting strategies are carried out such as market surveys about products that are most in demand by the community, affordable prices, locations that are suitable for the products being marketed, product marketing processes for all products from all levels of society, and how to provide services to consumers as well as the provision of facilities and infrastructure is a marketing process carried out to attract consumer buying interest. The variables to be examined in this study are Differentiation (X1), Product Quality (X2), Targeting (X3) as independent variables, and Purchase Intention (Y) as the dependent variable, and Brand Positioning (Y) as a moderating variable. The results of the normality test using the P-plot chart were carried out using the Kolmogorov-Smirnov analysis with the condition that Asmp. Sig.(2-tailed)> 0.05, it means that the normal distribution is not disturbed, whereas if the value of Asmp. Sig.(2-tailed) < 0.05, it means that the normal distribution is disturbed. And showing the results of the Kolmogrov-Smirnov statistical analysis in the table it can be seen that the Asymp Sig (2 tailed) value is 0.200 greater than 0.05.
Co-Authors Lily Alpya Mulya Rafika Sri Devi Ramadani Yudi Prayoga