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All Journal At-Taradhi: Jurnal Studi Ekonomi
INDRIANI WINDASARI
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Economics, Econometrics & Finance Education

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Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Dalam Memilih Pegadaian Syariah di Kota Banjarmasin MUBARAK, ZAKI; WINDASARI, INDRIANI
At-Taradhi Vol 4, No 1 (2013)
Publisher : At-Taradhi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study intends to find out if factors including product, promotion, price, place, and service have affected consumers’ behavior in choosing syariah pawn shop (pegadaian syariah). The regression analysis results show that those factors have affected consumer decision making at 63.9%. UsingF test, all of those variables simultaneously have affected consumers’ decision in choosingsyariah pawn shop. Furthermore, using t test, only some variables including product, price, and place that partially have affected the consumers’ behavior, but, promotion and service have not affected it. The data analysis also indicates that price is the most dominant variables that affected consumers’ in choosing Syariah pawn shop.
Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Dalam Memilih Pegadaian Syariah di Kota Banjarmasin MUBARAK, ZAKI; WINDASARI, INDRIANI
At-Taradhi Jurnal Studi Ekonomi Vol 4, No 1 (2013)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.622 KB) | DOI: 10.18592/taradhi.v4i1.87

Abstract

This study intends to find out if factors including product, promotion, price, place, and service have affected consumers behavior in choosing syariah pawn shop (pegadaian syariah). The regression analysis results show that those factors have affected consumer decision making at 63.9%. UsingF test, all of those variables simultaneously have affected consumers decision in choosingsyariah pawn shop. Furthermore, using t test, only some variables including product, price, and place that partially have affected the consumers behavior, but, promotion and service have not affected it. The data analysis also indicates that price is the most dominant variables that affected consumers in choosing Syariah pawn shop.
Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Dalam Memilih Pegadaian Syariah di Kota Banjarmasin ZAKI MUBARAK; INDRIANI WINDASARI
At-Taradhi Jurnal Studi Ekonomi Vol 4, No 1 (2013)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v4i1.87

Abstract

This study intends to find out if factors including product, promotion, price, place, and service have affected consumers behavior in choosing syariah pawn shop (pegadaian syariah). The regression analysis results show that those factors have affected consumer decision making at 63.9%. UsingF test, all of those variables simultaneously have affected consumers decision in choosingsyariah pawn shop. Furthermore, using t test, only some variables including product, price, and place that partially have affected the consumers behavior, but, promotion and service have not affected it. The data analysis also indicates that price is the most dominant variables that affected consumers in choosing Syariah pawn shop.
Co-Authors Yundari, Yundari ZAKI MUBARAK ZAKI MUBARAK