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All Journal INTELEKTIVA Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Pengabdian Masyarakat dan Riset Pendidikan
ZALDY HANDI ADITIA
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PERAN MEDIA ONLINE TERHADAP BRAND AWARNESS PRODUK PAKAIAN DALAM MEREK RIDER ZALDY HANDI ADITIA
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 11 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JULI 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan media online memiliki peran signifikan pada era yang disebut hyper connected society. Penelitian ini bertujuan untuk mengetahui apakah penggunaan media online memiliki peran terhadap brand awareness produk pakaian dalam merek Rider. Penelitian ini menggunakan metodologi deskriptif kualitatif. Metode penelitian kualitatif dipilih karena fokusnya pada lingkungan alam, bimbingan, fleksibilitas, pengalaman langsung, kedalaman, keterlibatan aktif, partisipasi dan interpretasi. Hal ini digunakan dalam penelitian ini untuk menekankan analisis deskriptif berdasarkan konsekuensi interaksi sosial langsung dalam memahami semua sumber, lingkungan, dan simbol yang digunakan dalam konteks di mana penelitian dilakukan. Berdasarkan hasil penelitian, peran digital marketing pada merek pakaian dalam Rider adalah sebagai media pemasaran yang dilakukan melalui media internet. Terdapat beberapa media sosial yang berperan aktif dalam pemasaran yaitu Facebook, Instagram, Twitter, serta Youtube yang dimanfaatkan untuk membangun brand awareness pada konsumen.
Hambatan Komunikasi Karyawan Generasi Z dengan Karyawan Generasi Y dan Generasi X dalam Lingkungan Kerja: Penelitian Zaldy Handi Aditia
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1089

Abstract

In a multigenerational work environment, communication is one of the most crucial aspects for the smooth running of company activities. However, differences in background, habits, and technology used between generations often create communication barriers. This study aims to identify and analyze communication barriers between Generation Z employees and Generation Y and Generation X employees. This study uses a qualitative method with a case study approach in several companies in Jakarta. Data were collected through in-depth interviews with 15 respondents consisting of Generation Z, Y, and X employees. The results of the study showed that communication barriers were influenced by differences in communication media preferences, differences in perspectives on work, and the language style used. This study concluded that effective communication can be achieved.
From Hashtag to Policy: The Power of Digital Activism in Transforming Global Narratives Susie Sugiarti; Zaldy Handi Aditia; Andi Banus Achir; Maya May Syarah
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 5 No. 3 (2025): November: Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juisik.v5i3.1774

Abstract

This study explores how digital activism, driven by social media campaigns, can shape global narratives and influence policy transformation. Adopting a qualitative case study approach, the research examines major digital movements such as #BlackLivesMatter and #FridaysForFuture. Through thematic analysis, it identifies how narrative construction, collective awareness, and political support interact to generate tangible policy outcomes. The findings highlight that effective digital advocacy requires more than viral messaging it depends on emotional resonance, sustained engagement, and the presence of institutional receptiveness. The study contributes to digital political communication theory by integrating framing strategies, participatory mobilization, and governance responsiveness. Practically, it offers insights for activists and policymakers to align digital strategies with policy making structures in order to foster democratic reform.
Co-Authors Andi Banus Achir Maya May Syarah Susie Sugiarti