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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen Bisnis Kewirausahaan
Tri Wahyu Utami
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Efektivitas Program Corporate Social Responsibility Karawang Berseri (Bebas Kekerasan Perempuan dan Anak Semakin Maju dan Mandiri) di Kelurahan Karawang Kulon Kecamatan Karawang Barat Kabupaten Karawang Tri Wahyu Utami; Haura Atthahara; Gun Gun Gumilar
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 8 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.02 KB) | DOI: 10.5281/zenodo.6626199

Abstract

This study aims to study and find out about the Effectiveness of the Karawang Berseri Corporate Social Responsibility Program (Free of Violence against Women and Children More Advanced and Independent) in Karawang Kulon Village, West Karawang District, Karawang Regency. The theory used is Edy Sutrisno's Effectiveness in Lailatul Wahdah Agustina (2022) with 4 indicators in the form of Program Understanding, Targeting, Achievement of Goals and Real Change. This study used a qualitative descriptive method with data collection techniques carried out through interviews, observations and documentation studies. The results of the discussion of this study indicate that the CSR program of Karawang Berseri in the Village of Karawang Kulon runs optimally in all dimensions, but still needs improvement because cases of sexual violence continue to increase every year.
Strategi Pemasaran Berkelanjutan PT Unilever Indonesia Tbk dalam Menanggapi Tren Konsumen Ramah Lingkungan Chika Tiara Pratiwi; Agnes Marcelina; Nadira Ardelia Putri; Tri Wahyu Utami; Yanuar Ramadhan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2846

Abstract

This research aims to analyze the sustainable marketing strategy implementedby PT Unilever Indonesia Tbk. in responding to the trend of environmentally friendly consumers. Increasing public awareness of environmental issues encourages companies to develop marketing approaches that are not only profit oriented, but also consider social and ecological aspects. This research uses the literature review method with a qualitative approach, by analyzing secondary sources such as scientific journals, annual reports, and the sustainability report of PT Unilever Indonesia Tbk in 2024. The results of analysis show that Unilever has carried out various strategic initiatives such as environmentally friendly product innovation, consumer education campaigns (#GenerasiPilahPlastik), as well as distribution efficiency and cost control. These strategies are proven to strengthen brand image and consumer loyalty, although challenges such as high product prices and production costs are still an obstacle. This study concludes that Unilever's sustainable marketing strategy has a positive impact on consumer perceptions, but requires continuous evaluation and innovation to achieve a balance between sustainability and longterm profitability.
Co-Authors Agnes Marcelina Chika Tiara Pratiwi Gun Gun Gumilar Haura Atthahara Nadira Ardelia Putri Yanuar Ramadhan