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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Visi Komunikasi
Yogie Alontari
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Strategi Pemasaran di Era Digital dalam Membangun Brand Awareness Melalui Media Sosial Yogie Alontari
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.469 KB) | DOI: 10.5281/zenodo.6655881

Abstract

This study provides an overview of marketing strategies in enhancing brand awareness through social media. Technological developments greatly affect all aspects of life and the world of marketing certainly did not escape from it all. The development of the digital world presents a new breakthrough, with the advent of social media. Social media that there is of course we can use to do activity of promotion. Promotional activities we can do is to create ads and publish via social media. And we can do promotions through social media by creating content that appeals to audiences such as creating advertisements in the form of pictures, photos, videos, moving banners and so forth, which of course should attract the attention of audiences, and if the attention of our audiences has been obtained, then will easily of course to build brand awareness to the audience of our products. We can publish ads that we make with social media that characteristics in accordance with market segmentation and targeting the market of our products. Social media can also create a new trend through social influencers that exist.
OPINI PUBLIK DI MEDIA SOSIAL TWITTER PADA SOMASI YANG DILAKUKAN OLEH ES TEH INDONESIA Yogie Alontari; Leti Karmila; Asep Ahmad Siddiq; Neni Yulianita
Jurnal Visi Komunikasi Vol 21, No 02 (2022): November 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i02.18698

Abstract

In the current digital era, social media has become a new public space (public sphere) that is used by the public to communicate and interact, including being used to form a public opinion. On September 24, 2022, PT Esteh Indonesia Makmur, as the company that owns the Indonesian Es Tea brand, made a subpoena to the Twitter account owner who criticized one of its beverage products because it was considered a violation of the ITE Law. This became an issue and generated public opinion on social media Twitter. This study intends to find out and analyze the public opinion that is formed from the community of Twitter users towards subpoenas conducted by Es Teh Indonesia, using a qualitative approach, in the form of the Virtual Communication Ethnographic research method. The results of the study generally stated that a negative public opinion was formed from the public towards the summons made by Indonesian Es Teh. The public considered that what was done was inappropriate and unnecessary, this was reflected in the various insults and ridicule that arose as a result of the subpoena. Although on the other hand there is public opinion which states that the criticism made is considered not good because it uses harsh and impolite language or words.
Co-Authors Asep Ahmad Sidik Leti Karmila Neni Yulianita